Content Strategist
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Job Location:
Monthly Salary:
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Job Summary
Were a healthcare platform for humans designed for real life. Pocketpills is Canadas leading online pharmacy & medical care platform. Re-imagining healthcare to make it accessible affordable and built for people like you. Driven by our passion for innovation and customer-care weve designed a suite of digital care experiences that empower our members to take control of their health wherever life takes them. From coast to coast over 800000 Canadians trust Pocketpills to deliver their medication & ensure a healthcare professional is always just an arms-reach away.
We founded Pocketpills as a solution to fix the broken system that made getting care harder than it needed to be. We dont believe long line ups at the doctors office confusing refill protocols & one-size-fits-all advice actually fit with what Canadians need so weve changed the game. Powered by pharmacists engineers doctors clinicians & service experts our platform redefines the world of wellness from personalized treatment that actually feels personal to truly effortless refills including free friendly delivery. Because we do believe Canadians deserve a better way to manage their most important asset their health.
Discover the healthcare platform that feels Delightfully Human. With Pocketpills complete care is right in your pocket.
The Role
We are looking for a dynamic and experienced Content Writer(s) to help us in our content initiatives. These include high quality relevant and personalized content that guides members to have better health outcomes. These also include content strategies to drive acquisition of more this role you will be responsible for creating editing and optimizing various content types across multiple channels to enhance brand visibility and reach. The ideal candidate will have strong writing skills a strategic mindset and a proven track record in content marketing. Experience in health care would be an added advantage.
Why this role exists
Pocketpills is expanding quickly and we need someone who can see the full picture of how content drives growth from the first click to a returning own the words and strategy behind how people find us understand us and choose us.
That means:
- Writing clear trustworthy copy that gets people to take action - in ads landing pages emails and app screens.
- Shaping our website and blog content so it answers real patient questions and brings in qualified visitors through search.
- Working with our marketing and design teams to turn insights and data into better messages.
- Collaborating with our SEO agency to make sure our website content structure and keywords match what people are actually looking for and that our copy still sounds human.
What youll own
Strategy & Planning
- Build a content strategy tied to funnel KPIs (traffic trials first fill refills/adherence).
- Map search intent to conversion journeys; define content for core intents (transfer RX refills specific treatment chronic meds coverage delivery).
- Run the content calendar across social web email/SMS and app surfaces; align with product launches and seasonal demand.
Conversion Copy (Paid & Lifecycle)
- Write and test ad copy (Meta Google YouTube Display) landing pages email/SMS flows and in-app/push microcopy.
- Lead message testing (hooks offers social proof objection handling) with clear hypotheses; partner with design on creative variants.
- Optimize site copy & IA for clarity trust and action (headlines CTAs forms eligibility insurance/cost explainer pharmacist consults).
SEO & Content Ops (with Agency)
- Turn SEO insights into high-quality briefs outlines and on-page structure (H1H3s internal links schema).
- Collaborate with our SEO agency on keyword sets content clusters and technical priorities; own on-page quality and publishing standards.
Skills and qualifications
- Ability to write clear concise and engaging content.
- Strong attention to detail
- Ability to meet tight deadlines
- Creative and strategic-thinking skills
- Good knowledge in web-based research and SEO best practices
- Certifications in content marketing SEO or related areas can enhance qualifications
- Understanding social media trends and incorporating them into content strategies.
Requirements
- 3 years of relevant content writing experience.
- Bachelors degree in English Literature Communication Marketing Journalism or related field
- Knowledge about the Healthcare industry is preferred.
- Proven record of excellent writing demonstrated in a professional portfolio
- Good time management skills including prioritizing scheduling and adapting as necessary
- Familiarity with web publication techniques
Key Skills
- Compliance Management
- Information Management
- Proofreading
- Social Intelligence
- Content Quality
- Factual Information
- Video Packages
- Conduct Interviews
- Records Management
- Creative Content
- Editorials
- News Stories
- Newsgathering
- Content Reviews
About Company
Pocketpills is Canada's best online pharmacy that allows you to conveniently order online, refill, or consult with an online pharmacist and offers free shipping and low prices.
