Go-to-Market (GTM) Lead SAP BTP Cross

We help the world run better
At SAP we keep it simple: you bring your best to us and well bring out the best in you. Were builders touching over 20 industries and 80% of global commerce and we need your unique talents to help shape whats next. The work is challenging but it matters. Youll find a place where you can be yourself prioritize your wellbeing and truly belong. Whats in it for you Constant learning skill growth great benefits and a team that wants you to grow and succeed.

Job Title: Go-to-Market (GTM) Lead SAP BTP Cross

Location: SAP Office Newport Beach California

Role Summary

We are seeking a dynamic and strategic Sales GTM Lead to drive the adoption and growth of SAP Business Technology Platform (BTP) within the Corporate customer segment. This role is pivotal in shaping and executing the go-to-market strategy for SAP BTP in the Corporate segment with a strong emphasis on scale partner ecosystem engagement and Platform-as-a-Service (PaaS) innovation.

You will lead go-to-market and execution strategy across key sub-solutions within SAP BTP (e.g. Integration Suite Build Custom AI Data Management Automation). This role balances market-facing execution with internal product alignment to ensure each sub-solution grows impactfully and supports the broader platform strategy

Expectations BTP GTM Leader Cross LoB

• LoB Engagement & Alignment: Build trusted relationships with LoB leaders and product teams to embed BTP capabilities into solution roadmaps value propositions and GTM motions.
• Platform Advocacy: Evangelize the strategic role of BTP as the unifying layer for data integration extensibility and analytics across SAPs portfolio.
• Sales Enablement: Partner with LoBs to develop sales plays messaging and enablement assets that position BTP as a value multiplier within their respective domains.
• Internal Influence: Navigate complex organizational structures to align priorities secure buy-in and drive cross-functional collaboration.
• Representation & Collaboration: Act as the voice of BTP within LoB forums steering committees and strategic initiativesensuring consistent representation and advocacy.
• Adoption Acceleration: Identify and activate high-impact use cases reference architectures and customer success stories that showcase BTPs value across LoBs.
• Ability to hit all relevant KPIs(bookings revenue pipeline win-rates churn adoption etc.)
• Take accountability for pipeline:work on pipeline with the same level of intensity and focus as the bookings number. Structure the GtM strategy define the demand and sales players and collaborate with sales marketing partnerships CSM and digital hubs to boost pipeline. This includes defining and managing Industry Led Motions foster cross sell of AI & BDC and end to end processes across Cloud ERP (across your own LoB).
• Adoption:Key focus on long-term ARR growth over upfront bookings and work well together with CS&D. Ensure clients become strong advocates for SAP.
• Elevate the customer experience:product knowledge with CxO insights (Why SAP: Business Suite AI value selling specific business outcomes) demo that excites (new level of demo experience - not feature function) embody E2E Business Suite Thinking: leverage all the Suite can offer to improve LoB performance.
• Know your clients prospects partners and competitors:personal involvement at CXO level at customers. Also know the competitive landscape and each and every competitor in those large deals (their positioning sales approach against SAP strengths weaknesses USPs etc. Lastly build strong relationships and sales motions with the alliance/partner eco-system find new avenues to expand our GtM and win together.
• Deliver executive-level insights and dashboardsfor solution health and market traction Define and monitor execution plans across regions identifying friction points and removing barriers to scale

Bring out your best
SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software SAP has evolved to become a market leader in end-to-end business application software and related services for database analytics intelligent technologies and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide we are purpose-driven and future-focused with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries people or platforms we help ensure every challenge gets the solution it deserves. At SAP you can bring out your best.

We win with inclusion
SAPs culture of inclusion focus on health and well-being and flexible working models help ensure that everyone regardless of background feels included and can run at their best. At SAP we believe we are made stronger by the unique capabilities and qualities that each person brings to our company and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better world.

SAP is committed to the values of Equal Employment Opportunity and provides accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application please send an e-mail with your request to Recruiting Operations Team:

For SAP employees: Only permanent roles are eligible for the SAP Employee Referral Program according to the eligibility rules set in the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training.

Qualified applicants will receive consideration for employment without regard to their age race religion national origin ethnicity age gender (including pregnancy childbirth et al) sexual orientation gender identity or expression protected veteran status or disability.

Compensation Range Transparency: SAPbelieves the value of pay transparency contributes towards an honest and supportive culture and is a significant step toward demonstrating SAPs commitment to pay equity. SAP provides the annualized compensation range inclusive of base salary and variable incentive target for the career level applicable to the posted role. The targeted combined range for this position is 194100 - 411600 (USD) actual amount to be offered to the successful candidatewill be within that range dependent upon the key aspects of each case which may include education skillsexperience scope ofthe role location etc. as determinedthrough theselection process. Any SAP variable incentive includes a targeted dollar amount and any actual payout amount is dependent on company and personal performance. Please reference this link for a summary of SAP benefits and eligibility requirements: SAP North America Benefits.

AI Usage in the Recruitment Process

For information on the responsible use of AI in our recruitment process please refer to our Guidelines for Ethical Usage of AI in the Recruiting Process.

Please note that any violation of these guidelines may result in disqualification from the hiring process.

Requisition ID: 437753 Work Area: Sales Support Expected Travel: 0 - 30% Career Status: Professional Employment Type: Regular Full Time Additional Locations: #LI-Hybrid