Product Marketing Manager, CoStar Data & Analytics

Job Description

CoStar Product Marketing Manager

About CoStar Group
CoStar Group (NASDAQ: CSGP) is a leading global provider of commercial and residential real estate information analytics and online marketplaces. Included in the S&P 500 Index and NASDAQ 100 CoStar is on a mission to digitize the worlds real estate empowering people to discover properties insights and connections that improve their businesses and lives.

As we expand our leadership in real estate information and technology we seek a Senior Manager
Product Marketing to lead go-to-market strategy positioning and demand generation for CoStars suite of B2B products. This role is pivotal in defining how we connect our data-driven solutions with business customers across multiple industries driving awareness adoption and growth.

Overview

For nearly four decades CoStar Group has shaped the way professionals understand transact and manage real estate. Through constant innovation and data excellence weve built trusted brands that set the standard for quality transparency and insight in the market.

We are seeking a strategic results-oriented B2B product marketing manager who can craft compelling narratives translate complex product value into market-ready messages and partner cross-functionally to drive measurable business results.

This role will be onsite in our Arlington VA offices.

Responsibilities

Market Strategy & Positioning

• Develop and execute integrated product marketing strategies that drive growth across B2B customer segments.
• Define differentiated value propositions that articulate CoStars industry-leadership in data analytics and technology.
  

Go-to-Market Execution

• Lead launch planning for new features enhancements and market initiatives.
• Design multi-channel campaigns (digital events partnerships content marketing) to generate awareness and demand.
  

Content & Messaging Development

• Create engaging customer-focused content including web copy case studies testimonials videos presentations and email campaigns.
• Build narratives that simplify complex concepts and resonate with decision-makers.

Data & Insights

• Leverage customer insights competitive analysis and marketing analytics to inform positioning optimize performance and refine go-to-market approaches.

Cross-Functional Collaboration

• Partner with sales product and research to align product roadmaps with market needs and ensure consistent messaging across all touchpoints.
• Equip sales teams with the tools materials and messaging frameworks needed for success.
  

Growth & Innovation

• Identify new opportunities to increase product adoption and expand reach within existing and emerging markets.
• Champion experimentation testing and continuous improvement across marketing programs.

Requirements

• Bachelors degree required from an accredited not for profit university or college; Masters degree preferred.
• 5 years of B2B product marketing experience ideally within data SaaS technology or analytics-driven industries.
• Proven success in designing and executing full-funnel marketing strategies.
• Strong analytical mindset with ability to interpret data and translate it into actionable insights.
• Excellent written and verbal communication skills with proven ability to influence across levels and functions.
• Demonstrated track record of collaboration in fast-paced cross-functional environments.
• Strong strategic thinking combined with hands-on execution.
• Willingness to travel up to 20% for conferences client meetings and team collaboration.
• Track record of commitment to prior employers

Whats in It for You

Working at CoStar Group means joining a culture of innovation integrity and collaboration. Youll enjoy competitive compensation performance-based incentives and opportunities for continuous professional growth including internal training and tuition reimbursement.

At CoStar youll have the platform resources and support to make a meaningful impact on the future of real estate technology.

Our benefits package includes (but is not limited to):

• Comprehensive healthcare coverage: Medical / Vision / Dental / Prescription Drug
• Life legal and supplementary insurance
• Virtual and in person mental health counseling services for individuals and family
• Commuter and parking benefits
• 401(K) retirement plan with matching contributions
• Employee stock purchase plan
• Paid time off
• Tuition reimbursement
• On-site fitness center and/or reimbursed fitness center membership costs (location dependent)
• Access to CoStar Groups Diversity Equity & Inclusion Employee Resource Groups
• Complimentary gourmet coffee tea hot chocolate fresh fruit and other healthy snacks

We welcome all qualified candidates who are currently eligible to work full-time in the United States to please note that CoStar Group is not able to provide visa sponsorship for this position.

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CoStar Group is an Equal Employment Opportunity Employer; we maintain a drug-free workplace and perform pre-employment substance abuse testing