Senior Copywriter (Freelancer) IN
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Job Location:
Indianapolis, IN - USA
Monthly Salary:
Not Disclosed
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Job Summary
About the Role: Were hiring a senior performance/growth copywriter to produce a high volume of conversion-driven ad copy for a global category-leading outdoor & activewear brand and additional brands in the same multi-brand apparel portfolio (mix of outdoor/active lifestyle and workwear). Youll craft in-asset copy (hooks overlays/supers CTAs) and post/caption copy across Meta TikTok Pinterest YouTube Snap and morepartnering closely with a Creative Director and motion/design.
Responsibilities include but are not limited to:
Write and iterate direct-response ad copy: hooks headlines CTAs captions benefit stacks offer framestailored per platform.
Translate briefs into testable performance concepts (angles claims problem/solution social proof).
Deliver volume and velocity (multiple variants per concept) for rapid A/B testing.
Script concise UGC/performance creatives (VO lines on-screen text lower thirds).
Partner with design/motion so in-asset text lands clearly and drives action.
Apply learnings from creative metrics (CTR CVR hold rate ROAS) to sharpen copy while maintaining brand voice.
Requirements:
5 years writing for performance/paid social (DTC/e-comm strongly preferred).
Portfolio of live ads (share results where possible: CTR/CVR/ROAS or strong proxies).
Fluency in Meta TikTok Pinterest YouTube Snap nuances and best practices.
Ability to produce many high-quality variants quickly.
Bonus: outdoor/active/lifestyle experience CRO/landing-page chops UGC scripting.
Details
Start: ASAP
Duration: Through mid-December (2 months)
Commitment: 2040 hours/week
Comp: Competitive freelance rate (please share expectations)
Note: Work may be subject to NDA; brand names will be disclosed post-engagement.
- Apply by providing portfolio 35 best-performing ads (with any available metrics)
We offer a competitive hourly wage based on ability level:
- Hourly Rate DOE
- This is a remote role.
About WITHIN &
WITHIN is the worlds first Performance Branding company partnering with some of the biggest brands in the world to drive business growth through innovative marketing strategies. Our integrated operating model collapses the traditional marketing silos between creative and media performance and brand and across media channels. With a full suite of offerings including media creative SEO Lifecycle Retail Media Affiliate and Influencer were able to work with our brand partners in an integrated fashion allowing us to align marketing strategies back to core business objectives. Client teams at WITHIN are trained on how to always act as a trusted business partner acting as a fiduciary to client needs above our own.
Teams at WITHIN have the ability to work with iconic brands such as The North Face Timberland Ben and Jerrys and Jose Cuervo. Everyone at WITHIN wants to grow and be challenged. Its a collaborative place made up of small closely knit and versatile teams that are fast and adaptive to solve problems and build systems.
Check out some of our work!
is an incubated venture within WITHIN focused on connecting creators with major brands to produce impactful ads at scale.
We are and we connect creators with big brands to make impactful ads at scale. We have a network of thousands of content creators with a variety of different skill-sets and were looking to build a program that empowers them to create great ads for brands like Corkcicle Casper Mattresses & more!
This is a very ambitious project and our roadmap is full of exciting features so were looking for people who love innovation and want to be challenged. Were a small team of scrappy individuals who are growing fast and were looking for someone to grow with us.
Weweave AI into everything we do using the latest tech across all teams to innovate work smarter and make better decisions. Whether its in creative operations or anything else AI helps us level up and do things at a whole new scale. We expect our people to use AI in their daily work fully embracing it as a critical tool to help us succeed.
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Locations
- New York City: 43-01 22nd St Suite 602 Queens New York 11101
- Bogotá: WeWork Av. Cra 19 #100-45 10th Floor Bogotá Colombia
- Mexico City: Av Paseo de la Reforma 296 Floor 25 Office 111 Mexico City Mexico
Required Experience:
Senior IC
Key Skills
- Presentation Skills
- Marketing
- Proofreading
- Copy Editing
- Adobe Creative Suite
- Multichannel Marketing
- SEO
- Alternative dispute resolution
- Copywriting
- Creative Writing
- Branding
- Writing Skills
About Company
WITHIN is the leading Performance Branding company. We work with brands like The North Face, Ben & Jerry's, Foot Locker, Movado Group, and Casper, aligning their marketing and business objectives through integrated media and content services.
