Marketing and Communications Manager Cal Poly Tech San Luis Obispo, CA

Job Summary

Overview
Cal Poly Campus Dining is seeking a dynamic and results-driven Marketing & Communication Manager to lead the development and execution of all marketing communications and public relations strategies. This role is responsible for promoting the Campus Dining brand driving engagement and ensuring consistent messaging across all internal and external channels.

Key Responsibilities

Strategy and Leadership
Along with the Marketing Director lead mentor and manage a team of full-time staff and college interns fostering a collaborative and high-performing environment.
Develop and execute comprehensive marketing and communication strategies aligned with organizational goals and campus initiatives.
Generate innovative marketing ideas and campaigns to increase sales dining plan participation and overall student satisfaction.

Content Creation and Digital Management
Direct all social media activities including developing engaging content calendars creating platform-specific content (visuals captions stories) and following current digital trends.
Oversee email marketing campaigns including list segmentation creative design and performance analysis.
Manage and update the organizations website to ensure all information (menus hours events) is accurate current and optimized for user experience.
Ensure all digital content print materials and signage adhere to Cal Poly Campus Dinings brand standards.

Communications and Public Relations (PR)
Manage all internal and external communications including crisis communications and operational updates.
Lead copywriting and editing efforts for all marketing materials ensuring clear persuasive and error-free messaging.
Prepare professional presentations to internal stakeholders and external partners.

Revenue Generation

Develop and implement revenue-generating marketing strategies that drive sales growth across Campus Dinings diverse portfolio of more than 20 restaurants markets and cafés.
Identify and execute incremental revenue opportunities through targeted promotions dynamic pricing strategies seasonal campaigns menu spotlights and limited-time offers tailored to student faculty and visitor behaviors.
Analyze sales data traffic patterns and customer insights to optimize product mix boost underperforming units and maximize high-margin categories.
Partner with culinary operations and retail managers to launch new concepts branded collaborations retail innovations and experiential activations that increase frequency and average check size.

Short Description

Required Qualifications
Bachelors degree in Marketing Communications Public Relations or a related field.
3-5 years of professional experience in marketing or communications preferably within a high-volume dynamic environment.
Proven leadership experience in leading teams including direct management of full-time staff and/or interns.
Exceptional skills in copywriting and editing for diverse media (print digital social).
Demonstrated ability to manage multiple projects work under tight deadlines and adapt to evolving priorities.

Preferred Skills
Experience in the food service hospitality or higher education industry.
Proficiency with email marketing platforms and content management systems (CMS).
Some experience with graphic design software (e.g. Adobe Creative Suite Canva).
Strong understanding of current social media best practices trends and analytics.