Senior Manager, Brand Marketing

Toronto - Canada

Monthly Salary: Not Disclosed

Posted on: 30+ days ago

Vacancies: 1 Vacancy

Department:

Marketing

Job Summary

Who We Are
Based in Toronto Canada Pooch is a fast-growing pet gear company leading the way in functional problem-solving products for dogs. From everyday essentials to category-defining innovations we design gear that meets real needs and raises the bar for comfort performance and style in the pet industry.

About the Role

Were looking for a strategic and creative Senior Manager Brand marketing to join our marketing team and help shape the future of Canada Pooch. Reporting directly to the VP of Marketing youll lead some of our most impactful brand initiatives - from product launches and packaging to campaigns content partnerships and more.

In this role youll manage and mentor a small but mighty team of Associate Marketing Managers guiding them across content campaigns social and retail marketing to deliver programs that build brand love drive growth and deepen engagement with our community of dog lovers.

Youll work cross-functionally with product sales creative DTC ops and external partners to bring our brand to life across every touchpoint - building brand equity fueling growth and ensuring we show up consistently and powerfully in the market.

The ideal candidate is results-driven entrepreneurial and deeply passionate about understanding customers - pairing insights with creativity to develop meaningful strategies that strengthen our brand and and accelerate its growth.

If youre passionate about brand strategy and storytelling - and excited by the opportunity to lead a fast-moving high-impact team - wed love to meet you.

What Youll Do

Own Product Launches: Oversee go-to-market strategies for new products - from positioning messaging and packaging to retail rollout - ensuring every touchpoint builds brand equity and drives demand.

Shape Brand Strategy & Annual Planning: Own the annual brand marketing calendar in partnership with the VP Marketing guiding campaigns and go-to-market strategies that ladder up to company objectives and business growth.

Protect & Evolve Brand Voice: Champion our brand story voice and tone across all channels ensuring consistency creativity and emotional connection with our audience.

Drive Integrated Campaigns: Partner cross-functionally with creative eCommerce product ops and retail teams to conceptualize plan and launch omni-channel campaigns that resonate with our target audiences and deliver results.

Champion Insights & Performance: Partner with the growth marketing team to review campaign performance extract actionable insights and continuously refine strategies for greater impact.

Inspire Impactful Storytelling: Partner with and coach our Associate Marketing Managers to dream up and deliver breakthrough campaigns - from big ideas and bold creative to content that shows up powerfully across paid email social web and retail.

Elevate Our Social Game: Collaborate with the social and content team to shape strategies that grow our community deepen engagement and make our brand part of the daily conversation for dog lovers everywhere.

Bring the Brand to Life IRL: Guide the team in creating standout retail moments - from seasonal sell-in in-store POP and displays to in-store experiences that connect our brand our retail partners shoppers in meaningful ways.

Amplify Our Story: Lead the charge on PR partnerships and influencer initiatives empowering the team to build buzz spark conversation and expand our reach to new audiences.

Lead Coach & Inspire the Team: Manage and mentor a team of three Associate Marketing Managers across product marketing content and social fostering creativity accountability and strong execution.

Qualifications:

6 years of experience building and growing brands ideally within consumer goods lifestyle or retail. A bachelors degree in business marketing or a related field is required.
A strong strategic mindset - able to translate consumer insights into actionable brand strategies.
Proven experience leading product launches integrated campaigns and cross-functional initiatives.
A passion for consumer brands and a creative storyteller who can balance brand building with commercial impact.
Experience managing teams and external partners with strong collaboration and leadership skills.
Excellent project management skills with the ability to manage multiple initiatives simultaneously.
Experience working in a fast-paced environment and adaptable to rapid change

We Offer

Competitive salary and vacation package.
Hybrid work environment (minimum 1 day/week in Toronto office).
Full suite of employee benefits and discounts.
Annual wellness stipend to support your mental and physical well-being.
A collaborative creative culture (with lots of adorable pooches) where your ideas make a real impact.

Our Values
We stick together We do the right thing We are all entrepreneurs We are product-obsessed We tell it like it is Weve got our customers back

Canada Pooch values diversity in its workforce and encourages applications from all qualified individuals. Applicants requiring a disability-related accommodation at any stage of Canada Poochs recruitment process should contact As required by legislation Canada Pooch will consult with applicants requesting such accommodation to ensure that the process takes into account their accessibility needs.

Required Experience:

Senior Manager

Who We AreBased in Toronto Canada Pooch is a fast-growing pet gear company leading the way in functional problem-solving products for dogs. From everyday essentials to category-defining innovations we design gear that meets real needs and raises the bar for comfort performance and style in the pet i...