Senior Growth Marketing Manager – Travel Insurance (WTL, ON)
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Job Location:
Monthly Salary:
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Job Summary
Senior Growth Marketing Manager Travel Insurance
Strategic marketing opportunity in the insurance industry focusing on B2B and direct-to-consumer travel segments. Leverage expertise in digital data and performance marketing. Hybrid role in Toronto with cross-functional leadership campaign development and sales enablement focus.
What is in it for you:
Salaried: $55-60 per hour.
Incorporated Business Rate: $65-70 per hour.
16-month contract with the potential for permanent employment.
Full-time position: 37.50 hours per week.
Weekday schedule from 9 am to 5 pm.
Hybrid work: in-office Tuesday to Thursday.
Opportunity to work in a dynamic and professional environment.
Join a passionate and inclusive team of professionals.
Responsibilities:
Partner with internal stakeholders to craft strategic marketing campaign vision and identify revenue growth opportunities.
Represent marketing in executive meetings by offering insights and strategic recommendations.
Monitor industry trends and emerging technologies to continuously improve marketing tactics.
Lead development and execution of detailed marketing plans to generate qualified leads.
Plan execute and optimize multi-channel campaigns including direct mail email paid media and content.
Collaborate with business units global teams and external agencies to deliver go-to-market campaigns.
Develop and implement marketing roadmaps and strategic frameworks.
Understand target customer challenges and align marketing communications accordingly.
Ensure alignment between marketing efforts and sales objectives.
Establish KPIs measurement frameworks and analyze campaign performance for optimization.
Oversee budget planning allocation and reforecasting for maximum ROI.
Coordinate media buying and partner with analytics and performance teams.
Collaborate with creative teams to develop campaign content and assets.
Provide recommendations on targeting strategy segmentation and performance based on CAC LTV and ROI.
Partner with sales to enhance lead quality and conversion rates through data-driven insights.
Support marketing contributions to RFPs and pitch content.
Foster strong cross-functional relationships and manage multiple stakeholder priorities.
What you will need to succeed:
Bachelors degree in Marketing Business or related field; MBA or equivalent preferred.
710 years of marketing experience focused on acquisition and conversion in the insurance industry.
Proven success operating within matrix organizations.
Strong knowledge of both digital and traditional marketing tools (SEO SEM email direct mail social).
Demonstrated analytical expertise and ability to work with complex data sets.
Experience developing measurement frameworks and managing acquisition channel KPIs.
Ability to align marketing and user acquisition strategy with broader business objectives.
Skilled in user journey optimization and delivering tailored messaging across channels.
Excellent leadership communication and stakeholder management skills.
Strong business acumen and comfort with fragmented or disparate data sources.
Bilingual in English and French is preferred to support the creation execution and optimization of national marketing campaigns and sales content tailored to both English- and French-speaking audiences.
Experience in the Canadian travel agency or insurance space is preferred.
Why Recruit Action
Recruit Action (agency permit: AP-2504511) provides recruitment services through quality support and a personalized approach to job seekers and businesses. Only candidates who match hiring criteria will be contacted.
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Company Industry
IT Services and IT Consulting
Key Skills
- EAM
- Electrical Controls
- Design Management
- ABB
- Document Control
- Corporate Development
