Vice President, Cultural Strategy

New York City, NY - USA

Monthly Salary: Not Disclosed

Posted on: 30+ days ago

Vacancies: 1 Vacancy

Job Summary

UEG is an award-winning global agency specializing in entertainment sports and lifestyle marketing. We create breakthrough marketing by leveraging the people places and platforms that shape pop culture. Our suite of services includes celebrity/influencer programming music-film-tv/digital-sports partnerships communications branded content and experiential.

The team at UEG is a dynamic group bringing together best-in-class expertise across entertainment sports and lifestyle paired with a strong understanding of brand building and effective marketing communications. This is a work hard play hard environment where a true passion for culture are married with the desire to create business changing work for our clients.

We are in relentless pursuit of an equitable and inspiring workplace that is respectful of all reflects and represents the world in which we live and fosters trust collaboration and with this approach we hire the best qualified candidates for all positions.

The Vice President Cultural Strategy will serve as a senior strategic leader across a portfolio of high-profile culturally resonant brands. With a deep understanding of cultural drivers consumer behavior and brand storytelling this role will shape the agencys most important creative strategies and integrated marketing campaigns. The expectation is that this individual understands consumer insights and trends across sports music and entertainment and can provide unique perspective on how to resonate with established target audience(s).

The VP will lead the strategic development process from insight mining to creative activation serving as a key partner to creative research account and executive leadership. This individual should be equally confident in driving high-level strategy managing and mentoring talent and leading client engagements at the executive role sits at the intersection of culture creativity and commercerequiring a sophisticated blend of analytical rigor creative intuition and a pulse on whats next.

Responsibilities

Lead Strategic Vision: Drive the strategic vision for multi-channel culturally grounded campaigns that span influencer social experiential and traditional media; translate complex brand challenges into clear compelling narratives and activation strategies.
Executive Client Partnership: Serve as a trusted advisor to senior clients and internal executives guiding brand strategy campaign development and creative alignment.
Strategic Insights & Culture Leadership: Synthesize qualitative and quantitative research into powerful actionable insights;identifyand own cultural moments with strategic relevance for brand activation.
Creative Collaboration: Partner closely with creative leadership to ensure brand strategy informs and inspires breakthrough creative platforms; shape talent strategies campaign narratives and experiential touchpoints.
SportsMusicand EntertainmentSavviness:Givena significant portionof the work under the portfolio connects brands to these cultural verticals it is important that this individual can craft breakthrough positionings for brands inthese spaces.
Creative Ecosystem Stewardship: Oversee development of end-to-end campaign strategies including comms plans journey mapping channel strategy and measurement frameworks.
Risk & Cultural Intelligence: Guide teams on brand safety inclusive storytelling and reputational risk mitigation rooted in cultural fluency.
Thought Leadership & Innovation: Lead development of thought leadership trend analysis and innovation planning that informs agency and client growth.
Team Leadership: Mentor and manage strategy talent fostering a culture of strategic rigor creativity and collaboration; help scale team capabilities and influence across the agency.
Recognition & Growth: Lead strategic inputs for award submissions case studies and new business opportunities that elevate the agencys profile.

Qualifications

Minimum8years of experience in a senior strategy role within an agency or brand environment focused on creative cultural and consumer-driven marketing.
Proventrack recordleading large-scale integrated brand strategy across diverse sectors ideally with strong exposure tosportsentertainment lifestyle and pop culture brands.
Expert at crafting and presenting strategic narratives toC-level executiveswith clarity confidence and creativity.
Demonstrated ability to inspire and lead high-performing teams; experience managing and mentoring other strategists.
Adept at translating complex data and human truths into insights that move hearts minds and business results.
Exceptionalwritten verbal and visual communication skills.
Nimble resourceful and driven by curiosity with a strong pulse on evolving cultural media and consumer trends.
Comfortable navigating ambiguity and driving forward momentum in fast-paced environments.

Location

This role is based in New York City andoperatesin a hybrid work environment.

$105000 - $175000 a year

An employees pay position within the salary range will be based on several factors including but not limited to relevant education qualifications certifications experience skills seniority geographic location performance travel requirements revenue-based metrics any contractual agreements and business or organizational needs. The range listed is just one component of DJEHs total compensation package for employees. Other rewards may include annual bonuses a Paid Time Off policy and region-specific benefits.

DJEH offers a wide range of benefits: medical and dental insurance vision 401K life insurance disability insurance paid time off travel assistance and wellness programing.

DJEH is proud to be an equal opportunity employer and believes in diversity equity and inclusion. We seek applications from all qualified candidates without regard to race color gender sex age religion physical or mental disability military and veteran status or any other basis protected by federal state or local you require a reasonable accommodation in any part of the employment process please let us know.

Required Experience:

Exec