RM (Admission Counselor)

Key Responsibilities

1. Regional Strategy & Revenue Delivery

• Revenue Accountability: Own and achieve the overall monthly and annual enrollment and revenue targets for the assigned region

• Forecasting & Reporting: Develop accurate sales forecasts manage the regional pipeline in the CRM and provide detailed weekly/monthly performance reports and actionable insights to senior leadership

• Market Analysis: Conduct competitive analysis and market mapping across the zone to identify new growth opportunities pricing strategies and regional consumer behaviour.

• Compliance: Ensure all sales processes financial transactions and counselling ethics adhere to company policy and regulatory standards.

2. Team Leadership & Performance Management (B2C Focus)

• Recruitment & Training: Lead the hiring onboarding and continuous training of a high-performing team of admission counsellors.

• Coaching & Mentoring: Provide daily operational guidance counselling monitoring and performance coaching to the team to improve conversion rates and sales efficiency.

• Performance Review: Set clear KPIs conduct regular one-on-ones and manage the performance lifecycle of the team ensuring high morale and retention of top talent.

• Sales Cadence: Establish and enforce a rigorous sales cadence for the team including lead follow-up protocols database management in the CRM and reporting discipline.

3. Business Development

• Lead Generation: Develop and execute a regional strategy for lead generation by building strong relationships with K-12 schools management bodies and educational trusts.

• Bulk Deals: Identify pitch negotiate and close large-scale institutional tie-ups

• Events: Plan and execute lead generation events such as school seminars career fairs principal meetings and scholarship exams

4. Stakeholder Management

• Act as the primary point of contact for the respective offline centre management team.

• Liaison with leadership in the region for collaboration and smooth working

Minimum Requirements

• Experience: 8 years of progressive experience in sales/admissions with a minimum of 3 years in a Managerial or Region/Area Head role directly managing a team of 10

• Industry Knowledge: Understanding of the K-12 JEE/NEET ecosystem across states in the region

• Education: Bachelors degree required; MBA or equivalent in Sales/Marketing is preferred

• Skills:

• Proven proficiency in both B2C direct sales

• Exceptional team management and mentoring skills

• Strong financial acumen in forecasting and budgeting

• Excellent negotiation presentation and verbal/written communication skills (English and regional language proficiency is a plus).

• Knowledge of CRM software (e.g. Salesforce)

• Other: Willingness to travel extensively (up to 70% of the time) across the designated zone