Entry Level SEO Strategist

About the Company
Were a vacation rental company where great people create exceptional experiences. From our humble beginnings with a simple idea weve grown into a trusted industry leader delivering genuine hospitality to every guest. What sets us apart isnt just our advanced technology or high property standards but our culture of doing things the right way building trust and supporting each other as a team. When you join Casago youre not just taking a jobyoure becoming part of a company that values your contributions invests in your growth and gives you the opportunity to make a real impact on the homeowners and guests we serve every day.

About the Opportunity

Do you want to launch your career in SEO while working on one of the largest travel sites in North America

a leading vacation rental marketplace with hundreds of millions in revenue is seeking an Entry-Level SEO Strategist to join our high-performance team in Franklin TN. This isnt your typical corporate rolewe operate with the speed and creativity of a startup and were looking for someone who thrives in a fast-paced agile environment.

Youll work side-by-side with a successful entrepreneur and seasoned Internet marketing expert to refine and execute our SEO strategy. If youre hungry to learn comfortable getting into the weeds and ready to make an impact on a massive brand we want to hear from you. This is a hybrid role based in our Cool Springs (Franklin TN) office with a minimum of three in-person days per week. Occasional remote work is possible.

What youll do

As an SEO Strategist youll support and grow our organic traffic footprint through hands-on tactical execution and process development. Responsibilities include:

• Prioritize SEO content initiatives using KOB (Keyword Opposition to Benefit) analysis
• Conduct keyword research using tools such as Ahrefs and Answer The Public
• Update and optimize existing content to improve rankings traffic and conversions
• Assist in content briefs and outlines that guide freelance writers and internal content teams
• Recruit and manage freelance writers through platforms like WriterAccess and Upwork
• Use industry-leading tools including Ahrefs Google Search Console Screaming Frog and more
• Perform on-page audits and technical reviews flagging and fixing issues related to crawlability site structure internal linking and metadata
• Collaborate closely with content design and development teams to implement SEO best practices
• Track performance of SEO efforts using internal reports Google Analytics and SEO reporting tools
• Experiment with emerging SEO trends AI-driven content tools and growth hacks
• Document and refine SEO processes for scalability and repeatability

What Were Looking For

We dont expect you to know everything on day one. Were looking for someone who is:

• Detail-oriented data-driven and curious
• Familiar with the basics of SEO and have used SEO tools before (bonus for those whove used Ahrefs GSC or Screaming Frog)
• Strong communicator with the ability to write clearly and concisely
• Willing to roll up their sleeves test ideas and learn rapidly
• Excited about joining a team with a startup mindset and global impact

Work Environment

This is a hybrid role based in our Cool Springs (Franklin TN) office with a minimum of three in-person days per week. Occasional remote work is possible but a strong in-person culture and collaboration requirement exists.

Youll work directly under a senior leader who has built and scaled multiple digital businesses and will invest in your growth. This is a hands-on role where youll learn advanced SEO frameworks not just execute checklists.

Benefits Perks

• Health/dental/vision insurance based on hours worked
• Employer Sponsored & Voluntary Supplemental Benefits based on hours worked
• 401K retirement savings plan with immediate 100% company match on the first 6% you contribute
• Health & Dependent Care Flexible Spending Accounts based on hours worked
• Paid Flex Time Off / Vacation & Sick Time
• Employee Assistance Program (EAP)
• Employee Discounts
• Please visit ourcareers pageto review our full benefits offerings

A Day in the Life of an Entry-Level SEO Strategist at

Below is a sample day to show you what working here might look like. Please be aware that every day in our fun and fast-paced environment is a little different and while representative it is not meant to be representative of every day.

9:00 am 9:30 am
Morning Standup & Goal Alignment
Today youll be working from our Cool Springs office in Franklin TN. The day kicks off with a 30-minute standup meeting with our distributed marketing team. During this sync well review traffic and revenue performance align on weekly priorities and discuss how each team members work ladders up to the broader growth goals of .

9:30 am 11:00 am
Traffic Drop Analysis & Content Recovery Planning
Using AHREFS youll identify website pages that have experienced significant traffic drops over the past 612 months. Once these pages are identified youll help craft a recovery strategyoutlining the user intent updating titles and meta descriptions improving internal linking and creating content briefs. These plans will then be assigned to team members or freelance writers for execution.

11:00 am 12:00 pm
Geo-Silo Content Strategy with Local Franchise Partner
Youll collaborate directly with a senior marketing leader to design a localized content strategy (geo-silo) focused on a specific vacation marketlike Cape Cod Destin or Big Bear Lake. This strategy will be rolled out to a local franchisee who brings on-the-ground expertise. Your work will help them attract more direct bookings and elevate guest experiences in their region.

12:00 pm 12:30 pm
Lunch & Learn: Content Roundtable
Grab lunch with the local team in the office kitchen or one of Cool Springs nearby restaurants. Well casually chat through new content formats brainstorm ways to better capture long-tail intent and swap SEO tactics over tacos or salad.

12:30 pm 2:00 pm
AHREFS Deep Dive: Uncovering Opportunities
Back at your desk youll dive deeper into AHREFS to uncover content gaps and keyword cannibalization issues. You might:

• Run a content gap report vs. competitors
• Identify low-hanging striking distance keywords
• Audit backlinks to top-performing pages
• Export keyword reports by region to support franchise SEO
• From this analysis youll create a punch list of actionable improvements to drive rankings and traffic growth.

2:00 pm 4:00 pm
Google Search Console Technical SEO Sprint
Youll shift into GSC to monitor and resolve indexing issues page experience problems and mobile usability errors. You might:

• Triage and fix crawl errors or soft 404s
• Submit updated XML sitemaps
• Review Core Web Vitals reports
• Check URL Inspection results for newly published pages
  Youll log these issues in our shared SEO tracking sheet and partner with devs or content creators for resolution.

4:00 pm 5:00 pm
Collaboration with Developers: SEO Fix Implementation
Youll meet with our developer team to push forward technical updatesthis could include canonical tag fixes lazy-loading tweaks schema implementation or site architecture improvements. Youll get hands-on experience translating SEO needs into dev tickets and QAing fixes after deployment.

5:00 pm 5:30 pm
Franchisee Content Check-In
Youll wrap the day with a short Zoom or phone call with one of our franchise partners who is rolling out your earlier geo-silo strategy. Youll check progress on implementation answer any content-related questions and provide guidance on what to prioritize next.

#li-hybrid

Casago is an equal opportunity employer committed to fostering a diverse and inclusive workplace. We do not discriminate against applicants based upon race color religion sex (including pregnancy gender identity and sexual orientation) national origin age disability genetic information or other classes protected by applicable law. Veterans are encouraged. Casago is committed to maintaining a safe and productive work environment. Possession use or being under the influence of alcohol or illegal drugs in the workplace is prohibited.

Some positions may require that you drive a personal vehicle and/or company vehicle for work purposes. Employees who are required to drive a personal vehicle must have reliable transportation a valid drivers license and be at least 18 years of age. Employees who are required to drive a company vehicle must have a valid drivers license be at least 21 years of age and have been a licensed driver for no less than 3 years.

An offer of employment for this role will be contingent upon the successful completion of a background check and / or an OFAC screening country dependent.