Content Writer (BFSI)
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Job Location:
Monthly Salary:
Experience Required:
Posted on:
08-10-2025
Vacancies:
1 Vacancy
Job Summary
About the Role:
We are looking for a seasoned Senior Copywriter who can blend creative flair with business understanding. The ideal candidate will have strong experience in BFSI or FinTech communication with the ability to translate complex financial or regulatory information into clear engaging narratives across campaigns and channels.
You will collaborate closely with brand marketing and design teams to conceptualize and deliver compelling content that drives clarity trust and conversion.
Key Responsibilities:
- Conceptualize and craft marketing communication across digital print and campaign assets (brochures web pages videos mailers social media etc.)
- Write and edit clear impactful copy tailored for diverse audiences investors customers distributors or partners
- Translate technical or regulatory content into simplified user-friendly messaging without losing accuracy
- Collaborate with internal teams and client stakeholders to develop campaign ideas and brand stories
- Ensure consistency in tone language and messaging across all communication touchpoints
- Review and refine content produced by junior writers to maintain quality and brand alignment
- Stay updated on industry trends product innovations and emerging communication styles in BFSI and FinTech
Requirements
Ideal Profile:
812 years of proven writing experience with at least 35 years in BFSI/FinTech domains
Strong grasp of marketing communication principles and campaign ideation
Ability to interpret financial products compliance language and regulatory content
Excellent command of English with a sharp eye for tone flow and brevity
Experience working with brand and creative teams on integrated campaigns
Ability to manage multiple projects and meet tight deadlines with minimal supervision
Familiarity with SEO and digital-first writing practices will be an advantage
Were looking for:
A storyteller with a keen understanding of brand voice and audience behavior
Comfortable switching between long-form content and crisp campaign copy
Someone who brings clarity and creativity to technical topics
A collaborator who enjoys brainstorming ideas and mentoring writers
Benefits
What youll get:
- Opportunities to work with leading BFSI and FinTech brands
- A collaborative environment that encourages ownership and professional growth
Required Skills:
Copywriting marketing campaigns Willingness to learn and contribute proactively. Good attention to detail and communication skills.
Required Education:
Graduation in any field
Company Industry
IT Services and IT Consulting
Key Skills
- Content Management Systems
- Enterprise Software
- HR Sourcing
- Information Architecture
- Technical Writing
- User Research
- Adobe Captivate
- Copywriting
- Figma
- Content Strategy
- Taxonomy
- Writing Skills
