Product Marketing Manager

The Company Youll Join

Carta connects founders investors and limited partners through world-class software purpose-built for everyone in venture capital private equity and private credit. Trusted by 65000 companies in 160 countries Cartas platform of software and services lays the groundwork so you can build invest and scale with confidence.

Cartas Fund Administration platform supports 9000 funds and SPVs representing nearly $185B in assets under management with tools designed to enhance the strategic impact of fund CFOs. Recognized by Fortune Forbes Fast Company Inc. and Great Places to Work Carta is shaping the future of private market infrastructure.

Together Carta is creating the end-to-end ERP platform for private markets. Traditional ERP solutions dont work for Private Funds. Private capital markets need a comprehensive software solution to replace outdated spreadsheets and fragmented service providers. Cartas software for the Office of the Fund CFO does just that - its a new category of software to make private markets look more like public markets - a connected ERP for private capital.

For more information about our offices and culture check out our Carta careers page.

The Problems Youll Solve

At Carta our employees set out on a mission to unlock the power of equity ownership for more people in more places. We believe that the problems we solve today unlock the opportunities of tomorrow. As the Product Marketing Manager for Carta in Europe focused on our fund administration products youll work to:

• Bridge the gap between product development and market adoption by crafting and communicating compelling product narratives that resonate with key customer segments.
• Assist the wider marketing team in the creation and execution of marketing campaigns that drive pipeline growth grow brand awareness and support revenue targets.
• Collaborate with sales product and regional teams to ensure alignment and consistency across all messaging and GTM initiatives.
• Develop robust GTM strategies for new product launches ensuring successful adoption and market penetration.
• Analyse campaign performance and customer feedback to optimize marketing tactics and inform product improvements.
• Equip internal teams with the tools and knowledge they need to effectively promote and support the product.
• Foster cross-functional communication to ensure that both value proposition and brand promise are clearly understood and delivered at every touchpoint.
• Establish Cartas fund admin software and services as a legitimate offering for institutional investors and private funds in Europe

The Team Youll Work With

Youll be joining our London-based marketing team who are responsible for growing the Carta brand across Europe. Were a small but active team who support a range of stakeholders across the business. We love sharing the Carta story and were always challenging ourselves with finding new ways to achieve our goals.

The team reports up into the UK business unit but we work closely with the US marketing team on global campaigns and we have the benefit of being able to get support on everything from paid campaigns design content and web projects. We have some ambitious plans as we grow our offering in the coming years making it the perfect time to join if youre passionate about experimenting learning and pushing boundaries.

About You

A successful Product Marketing Manager for this role would likely have:

• 3 years of experience in product marketing with exposure to broader marketing functions.
• Preferably SaaS fintech experience and/or product marketing experience at companies that served venture capital or private equity audiences.
• A collaborative adaptable approach suited to fast-paced ever-evolving environments.
• The curiosity and tenacity to quickly become a product and domain expert.
• An ability to influence individuals across the business from senior leadership to sales representatives.
• Excellent communication skills. Youll need to collaborate effectively with diverse teams and stakeholders to drive progress and deliver results cross-functionally.

Disclosures:

• We are an equal opportunity employer and are committed to providing a positive interview experience for every candidate. If accommodations due to a disability or medical condition are needed please connect with the talent partner via email.
• Carta uses E-Verify in the United States for employment authorization. See the E-Verify and Department of Justice websites for more details.
• For information on our data privacy policies seePrivacyCA Candidate Privacy and Brazil Transparency Report.
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