Senior Director, Public Relations
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Job Location:
New York City, NY - USA
Monthly Salary:
Not Disclosed
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Job Summary
We are passionate about high-performance living and we practice what we preach investing time in our own health and fitness. We believe that everyone has untapped potential within them and it takes a disruptive approach to unleash it. We dream big and dont settle for the status quo. We sweat the details. We never accept less than 110% to help each other deliver the Equinox experience and enable our members to get great results. We are obsessed with whats new whats now whats next. Never following always leading living ahead of the moment in fashion culture and consumer behavior. We arent just a company; were a community vested in each others success. We value humility and a team approach at every level of the company.
If you are a high performing individual who is passionate about winning and inspiring others then we are excited to discuss career opportunities with you.
Job Description
Equinox is seeking a seasoned and dynamic Senior Director of Public Relations to lead the day-to-day PR function. This leader will oversee our external PR agency and be accountable for driving Equinoxs earned media strategy executive communications and brand reputation in close partnership with the SVP of PR & Charity.
This role requires strategic acumen and hands-on execution: shaping narratives that fuel cultural relevance cultivating top-tier media relationships and counseling senior leadership through both opportunities and challenges. The right candidate will bring impeccable judgment strong gravitas and a proven record of elevating premium or lifestyle brands.
Key Responsibilities
Public Relations & Storytelling
- Architect and lead a modern PR strategy that reinforces Equinox as the leading voice in luxury lifestyle wellness and fitness culture.
- Develop compelling earned-first narratives that differentiate Equinox and spark cultural conversation.
- Secure coverage across top-tier lifestyle luxury business and wellness outlets leveraging strong press relationships.
- Proactively identify and shape media opportunities awards speaking engagements and cultural moments that advance the brands reputation.
- Partner with the executive team to shape and amplify thought leadership in high-stakes moments.
Executive & Reputation Management
- Act as a direct advisor to senior leaders on executive visibility positioning and media preparedness.
- Serve as lead partner on crisis communications balancing speed and brand protection.
- Collaborate with Legal on regulatory-sensitive issues to mitigate reputational risk.
- Develop and oversee executive briefing materials including talking points Q&As and media prep to ensure senior leaders are consistently positioned with clarity and confidence.
- Draft edit and review press communications including press releases statements and media kits ensuring accuracy consistency and brand integrity.
- Maintain a disciplined newsroom cadence including editorial calendar planning embargo/briefing schedules and timely updates to press assets and media lists.
Cross-Functional Partnership & Agency Management
- Collaborate with the Brand & Integrated Marketing team to ensure PR amplifies campaigns partnerships and cultural activations while staying focused on earned-first impact.
- Manage external PR agency setting priorities ensuring delivery and holding accountability for measurable outcomes.
- Partner across Marketing Legal and People teams to ensure coordinated enterprise-wide communications when required.
Qualifications :
- Bachelors degree in Communications Journalism Public Relations or related field; advanced degree a plus.
- 1015 years of PR experience with depth in luxury lifestyle wellness fashion or premium consumer sectors.
- Proven success shaping narratives that elevated brand perception and drove earned media at scale.
- Strong experience advising C-suite executives and founders on media engagement executive positioning and crisis management.
- Deep network across lifestyle luxury and business media; ability to proactively drive coverage.
- Excellent judgment writing and executive presence.
- Collaborative operator comfortable in a lean model (agency-led -house team).
- Fluency with modern PR tools influencer dynamics and integrated storytelling.
- Thrives in a fast-paced high-performance culture.
Pay Transparency: $190K - $230K bonus equity eligible
Additional Information :
AS A MEMBER OF THE EQUINOX TEAM YOU WILL RECEIVE:
- We offer competitive salary benefits and industry leading commission opportunities for club employees
- Complimentary Club membership
- Perks and incentives with our products and services including Personal Training Pilates Spa and Shop
This job description is intended to describe the general requirements for the position. It is not a complete statement of duties responsibilities or requirements. Other duties not listed here may be assigned as necessary to ensure the proper operations of the department.
Equinox is an equal opportunity employer. For more information regarding our career opportunities please visit one of our clubs or our website at your information will be kept confidential according to EEO guidelines. Must have a legal right to work in the United States.
Remote Work :
No
Employment Type :
Full-time
Key Skills
- Special Events
- Blog Posts
- Account Executives
- Fact Sheets
- Press Releases
- Account Management
- Client Relationships
- SEO
- Content Marketing
- Client Meetings
- ROI
- Client Contact
- Client Service
About Company
OUR STORYEquinox Group is a high growth collective of the world's most influential, experiential, and differentiated lifestyle brands. We restlessly seek what is next for maximizing life - and boldly grow the lifestyle brands and experiences that define it. In addition to Equinox, our ... View more
