Sr. CRM, Manager

The Sr. CRM Manager is responsible for the strategic leadership execution and optimization of CRM marketing initiatives to drive customer engagement retention and lifetime value across Public Storages digital and offline channels. This individual will lead a team to design omni-channel CRM strategies own the technology roadmap partner closely with data digital marketing and product teams and be accountable for results-driven campaign management at scale.

Key Responsibilities

• Strategy & Leadership:
  • Own and evolve our comprehensive CRM lifecycle strategy ensuring alignment with business objectives and customer needs.
  • Drive growth retention and loyalty initiatives including customer segmentation journeys and personalized communications.
  • Lead and mentor a high-performing team of CRM professionals.
• Execution & Optimization:
  • Oversee execution of multi-channel campaigns (email SMS push direct mail call center etc.) with A/B testing and analytics to drive continual improvement.
  • Leverage customer insights and analytics to optimize targeting content and frequency across channels.
• Technology & Data:
  • Manage CRM platform(s) integrations and data infrastructure in collaboration with IT and external vendors.
  • Ensure adherence to data privacy regulations and best practices.
  • Develop roadmap for CRM technology stack enhancements evaluating and recommending new tools as necessary.
  • Troubleshoot and resolve front-end issues within CRM environment ensuring seamless functionality and user satisfaction by understanding the underlying code.
  • Create and implement dynamic content and personalization features by directly manipulating HTML and CSS.
  • Write and optimize SQL queries to extract manipulate and report on CRM data for insights and decision-making preferred.
  • Assist in CRM system upgrades and migrations by validating front-end components and ensuring data continuity through SQL checks.
• Collaboration:
  • Partner with Product Digital Marketing Operations Customer Care and Analytics teams to align CRM with broader customer experience and business initiatives.
  • Develop dashboards and present progress results and recommendations to senior leadership.

Qualifications :

• Bachelors degree in Marketing Business Analytics or related field; Masters/MBA a plus.
• 5 years experience in CRM strategy & execution preferably in a consumer services or retail environment.
• Proven ability to lead teams manage large-scale CRM campaigns and deliver measurable results (increased retention CLV NPS etc.).
• Hands-on expertise with leading CRM/email service platforms (Salesforce Braze Iterable etc.).
• Hands-on expertise with HTML CSS and SQL required  Python and JavaScript strongly preferred.
• Strong analytical skills including customer segmentation campaign performance analysis and A/B/multivariate testing.
• Excellent project management skills and ability to work cross-functionally.
• Deep understanding of data privacy and compliance (CAN-SPAM TCPA CCPA etc.).
• Exceptional communication presentation and stakeholder management skills.

Preferred Qualifications

• Experience with data-driven personalization and integration with martech stacks (CDP DMP etc.).
• Familiarity with public-facing storage rental services or e-commerce industries.
• Knowledge of loyalty program design and implementation.

What We Offer

• Competitive compensation and performance bonuses
• Comprehensive benefits: health dental vision 401k match paid time off
• Team-driven and inclusive culture with opportunities for professional growth
• The chance to make a major impact in a growing innovative company

Additional Information :

Workplace

• One of our values pillars is to work as OneTeam and we believe that there is no replacement for in-person collaboration but understand the value of some flexibility. Public Storage teammates are expected to work in the office five days each week with the option to take up to three flexible remote days per month.

Public Storage is an equal opportunity employer and embraces diversity. We do not discriminate on the basis of race color religion sex sexual orientation gender identity national origin age disability or any other protected status. All qualified candidates are encouraged to apply.

**Sponsorship for Work Authorization is not available for this posting.  Candidates must be authorized to work in the U.S. without requiring sponsorship now or in the future.**

REF3319E

Remote Work :

No

Employment Type :

Full-time