Head, Ads Strategy

Get to Know the Team

GrabAds helps brands connect with consumers across Grabs ecosystemmobility food mart and paymentsthrough privacy-centric commerce-driven advertising. We combine rich first-party intent and purchase signals with full-funnel media solutions and closed-loop measurement to drive real business outcomes for advertisers.

Get to Know the Role

As Head Ads Strategy you will own strategic engagement with Chief Marketing Officers FMCG marketing heads and agency leadership across Philippines and potentially Southeast Asia. You will help senior clients clarify their growth objectives translate these into measurable media and commerce strategies on Grab and shape ad offeringssolutions packaging and measurementto best fit their needs. You will be the senior consultative partner who bridges client goals agency planning and Grabs product capabilities while advancing scalable playbooks for the country.

As Head Ads Strategy you will report to the Director Commercial and work onsite in the Grab Pasig City office.

The Critical Tasks You Will Perform

• Executive engagement and discovery
  • Lead C-level and senior agency conversations to define business objectives (e.g. penetration trial frequency new launches category share basket size loyalty).
  • Distill briefs into clear problem statements target audiences and success metrics across awareness consideration conversion and retention.
• Strategy and solution design
  • Architect full-funnel plans leveraging on-app media search sponsored listings sampling/CRM and off-app extensions where relevant.
  • Create objective-led solution bundles and commercial constructs (e.g. JBPs always-on seasonal packages) with clear KPIs and measurement plans.
  • Build test-and-learn roadmaps (A/B tests holdouts geo-experiments) and recommend brand lift sales lift MMM/MTA where appropriate.
• Measurement and outcomes
  • Define success frameworks (reach/attention consideration conversion incrementality LTV) and oversee robust pre/post and always-on reporting.
  • Translate performance into executive-ready narratives; turn insights into action plans and future bets.
• Agency leadership enablement
  • Partner with holding companies media planning leads and commerce teams to embed GrabAds into upstream planning.
  • Deliver POVs playbooks and training to elevate Grabs role in brand shopper and commerce media.
• Product packaging and GTM influence
  • Provide structured feedback to Product and Ops on targeting formats search/retail media creative measurement and brand safety.
  • Co-create scalable offerings pricing and betas that map to FMCG and multi-vertical use cases.
• Commercial impact
  • Support sales with executive pitches and negotiation strategy; shape JBPs and renewal narratives.
  • Build case studies and category playbooks that drive adoption retention and upsell.
• Governance and ways of working
  • Ensure compliance with privacy data governance and brand-safety standards.
  • Drive rigorous pipeline forecast inputs and quarterly business reviews (QBR/EBR).

Qualifications :

What Essential Skills You Will Need

• 10 years in digital advertising retail/commerce media brand strategy or consulting with a strong FMCG and agency ecosystem background in SEA.
• Proven C-suite presence and consultative selling/strategy experience with CMOs marketing heads and agency leadership.
• Deep understanding of brand and performance KPIs (reach/attention SOV consideration ROAS incrementality penetration frequency LTV) and how to operationalize them.
• Strong command of measurement: brand lift sales lift incrementality tests MMM/MTA basics and experimentation frameworks.
• Fluency in media planning shopper/commerce media and the agency commercial model (briefing strategy activation measurement).
• Data storytelling skills: synthesize complex insights into simple executive-ready recommendations.
• Product-minded: ability to translate client needs into solution requirements packaging and GTM enablement.
• Excellent communication facilitation and negotiation skills; comfortable leading multi-stakeholder workstreams.
• Bachelors degree required; MBA or equivalent strategic/consulting experience a plus.
• Regional experience across Southeast Asia and willingness to travel 10-20%.

Additional Information :

Life at Grab

We care about your well-being at Grab here are some of the global benefits we offer:

• We have your back with Term Life Insurance and comprehensive Medical Insurance.
• With GrabFlex create a benefits package that suits your needs and aspirations.
• Celebrate moments that matter in life with loved ones through Parental and Birthday leave and give back to your communities through Love-all-Serve-all (LASA) volunteering leave
• We have a confidential Grabber Assistance Programme to guide and uplift you and your loved ones through lifes challenges.
• Balancing personal commitments and lifes demands are made easier with our FlexWork arrangements such as differentiated hours

What We Stand For at Grab

We are committed to building an inclusive and equitable workplace that enables diverse Grabbers to grow and perform at their best. As an equal opportunity employer we consider all candidates fairly and equally regardless of nationality ethnicity religion age gender identity sexual orientation family commitments physical and mental impairments or disabilities and other attributes that make them unique.

Remote Work :

No

Employment Type :

Full-time