Cold Outreach Specialist
Share
Job Location:
Monthly Salary:
Experience Required:
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Job Summary
This is a remote position.
The Cold Outreach Specialist will be responsible for generating qualified leads through cold SMS and cold email campaigns as well as tracking and reporting the performance of our outsourced cold call provider. This role requires a data-driven highly organized individual who can manage large outreach volumes optimize messaging and ensure high-quality lead generation aligned with company objectives.
Key Responsibilities
- **Cold SMS Campaigns**: Design implement and optimize high-volume cold SMS campaigns to generate qualified leads.
- **Cold Email Campaigns**: Plan execute and refine cold email campaigns to maximize response rates and lead quality.
- **Lead Tracking & Reporting**: Monitor analyze and report on performance metrics for SMS email campaigns and the outsourced cold call provider.
- **List Management**: Maintain and segment outreach lists for optimal targeting and campaign effectiveness.
- **Collaboration**: Work closely with the Marketing Lead Paid Media & Email Specialist and Marketing Assistant to ensure messaging alignment across all outreach channels.
- **Optimization**: Test and iterate on messaging timing and targeting to improve response rates and lead conversion.
- **Cold SMS Leads**: Generate at least 100 qualified leads per month.
- **Cold Email Leads**: Generate at least 100 qualified leads per month.
- **Cold Call Monitoring**: Track and report performance of outsourced cold call provider ensuring at least 80 leads per month with a 5% conversion rate.
- **Campaign Deployment**: Launch 32 SMS campaigns/month to 50k contacts.
- **Campaign Deployment**: Launch 32 Email campaigns/month to 100k contacts.
Requirements
- Proven experience in managing high-volume cold SMS and cold email campaigns.
- Data-driven with strong analytical skills to track report and optimize campaign performance.
- Highly organized capable of managing multiple campaigns and large datasets simultaneously.
- Excellent written and verbal communication skills with attention to detail.
- Comfortable collaborating with cross-functional teams to ensure messaging alignment.
- Experience in real estate lead generation is preferred but not required.
- Ability to track and monitor outsourced teams or providers efficiently.
- **Cold SMS Campaigns**: Design, implement, and optimize high-volume cold SMS campaigns to generate qualified leads. - **Cold Email Campaigns**: Plan, execute, and refine cold email campaigns to maximize response rates and lead quality. - **Lead Tracking & Reporting**: Monitor, analyze, and report on performance metrics for SMS, email campaigns, and the outsourced cold call provider. - **List Management**: Maintain and segment outreach lists for optimal targeting and campaign effectiveness. - **Collaboration**: Work closely with the Marketing Lead, Paid Media & Email Specialist, and Marketing Assistant to ensure messaging alignment across all outreach channels. - **Optimization**: Test and iterate on messaging, timing, and targeting to improve response rates and lead conversion.
Key Skills
- Sales Experience
- Crane
- Customer Service
- Communication skills
- Heavy Equipment Operation
- Microsoft Word
- Case Management
- OSHA
- Team Management
- Catheterization
- Microsoft Outlook Calendar
- EHS
