Head of SkinMedica Marketing
Head of SkinMedica Marketing
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Salary Not Disclosed
1 Vacancy
Job Description
Strategic marketing leader for Allergans skincare business (SkinMedica DiamondGlow and Latisse) including PL management and close partnership with Sales Organization Commercial Directors RD Manufacturing and Operations to drive growth. This strategic leadership role oversees strategy for customer and consumer marketing for our skincare brands coupled with ecommerce and other channels. The main channel is the HCP dispensed channel but also a high focus on Ecommerce and further exploration in retail. This person will lead key marketing strategy and execution including branding positioning pricing packaging social media forecasting. The skincare business is poised to have multiple product launches in the near term so launch experience and project management is important. Also critical is strong cross functional leadership and collaboration. As a member of the US Aesthetics Marketing Leadership Team will help identify opportunities and solve for issues impacting both skincare and injectables. Specifically utilizing the skincare portfolio to boost injectable trial and usage.
Responsible for the development and execution of the professional consumer eCommerce and digital brand marketing strategies to promote SkinMedica DiamndGlow & Latisse awareness to all audiences (physicians and consumers). Develop and articulate a clear brand voice and ensure it is integrated throughout all internal and external communications. Create comprehensive marketing communications strategy for all target segments and audiences with an emphasis on HCP marketing strategy.
Create implement and analyze marketing strategies including content advertising (digital and traditional media) public relations and promotions that drive eCommerce strategy.
Lead interface to coordinate execution across Sales Operations Manufacturing Allergan Data Lab partners R&D team and key opinion leaders. Leads SKNM projects timely market execution as well as being the lead on other critical issues that affect goal achievement. Lead internal and external communication strategies and tactical execution.
Leads and develops skincare team to achieve and exceed on the business goals and objectives along with their personal development.
Qualifications :
- Bachelors degree in business or related field; advanced degree preferred.
- Minimum 10 years of progressively responsible marketing experience with a significant portion in brand management for a market-driven organization. Experience with lifestyle products or multi-channel consumer packaged goods is a plus.
- Experience partnering with sales teams to implement strategy
- Proven track record of creating brands with outstanding awareness is required.
- Must be adept with digital marketing and eCommerce strategies.
- Experience with brand testing to ensure relevance and strength with key customer segments to ensure desired outcomes
- Ability to develop strategic partnerships both internally and externally
- Experience in working with Operations team to find solutions to product launches and challenges required
- Experience in leading the strategic and tactical planning function in a team environment including strategy formulation competitive and customer analysis tactical program development budget formulation and management and proven plan execution skills.
Essential Skills Experience and Competencies (includes Licenses Credentials)
- Excellent analytical skills (e.g. market and competitive dynamics and business performance)
- Comfort in a rapidly changing environment with competing and shifting priorities
- Existing (or ability to develop quickly) connections to the industry to ensure positioning on the forefront of key trends in all or most of the key areas of digital media including but not limited to: digital brand strategy ecommerce search online advertising mobile and social.
- Superb communication skills required to gain internal support for strategic and tactical initiatives and the ability to gain group consensus in a team environment that values industry knowledge analytics and data-based decisions.
- Ability to travel up to 40%. Overnight travel may be required domestically with the potential for some international travel.
Additional Information :
Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law:
The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location and we may ultimately pay more or less than the posted range. This range may be modified in the future.
We offer a comprehensive package of benefits including paid time off (vacation holidays sick) medical/dental/vision insurance and 401(k) to eligible employees.
This job is eligible to participate in our short-term incentive programs.
This job is eligible to participate in our long-term incentive programs
Note: No amount of pay is considered to be wages or compensation until such amount is earned vested and determinable. The amount and availability of any bonus commission incentive benefits or any other form of compensation and benefits that are allocable to a particular employee remains in the Companys sole and absolute discretion unless and until paid and may be modified at the Companys sole and absolute discretion consistent with applicable law.
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AbbVie is an equal opportunity employer and is committed to operating with integrity driving innovation transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.
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No
Employment Type :
Full-time
Employment Type
Full-time
