Job Title: Social Media Manager / Executive

Location: Santacruz (West) Mumbai On-site only
Department: Digital Marketing
Employment Type: Full-time
Reporting To: Digital Marketing Manager

Note: Only Immediate Joiners & Mumbai-based candidates to apply.
Candidates with 30 Age will not be considered for this role.

Role Overview

We are looking for a creative strategic and performance-driven Social Media professional to strengthen and grow our brand presence across digital platforms. The ideal candidate will have a strong understanding of social media trends content strategy and analytics with a focus on luxury branding.

Key Responsibilities

Social Media Strategy & Management

• Develop implement and manage social media strategies for Fashion TV and associated brands.

• Plan schedule and publish engaging content across platforms (Instagram Facebook LinkedIn Twitter/X YouTube).

• Ensure brand voice tone and aesthetics remain consistent across all digital channels.

Content Development & Campaign Execution

• Collaborate with designers content writers and video teams to create impactful campaigns.

• Drive engagement through reels stories posts polls and interactive formats.

• Support influencer collaborations partnerships and digital campaign rollouts.

Analytics & Optimization

• Monitor daily social media performance and track KPIs (engagement reach impressions growth).

• Conduct competitor benchmarking and trend analysis to identify opportunities.

• Generate weekly/monthly reports with insights and recommendations for improvement.

Community Management

• Manage online reputation by actively engaging with followers and responding to queries/messages.

• Build and nurture digital communities aligned with the brand s luxury positioning.

Requirements

• Degree/Diploma in Mass Media Digital Marketing Communications or related field.

• Relevant years of hands-on experience in social media management (agency experience preferred).

• Strong written and verbal communication skills in English.

• Proficiency in social media tools: Canva Hootsuite Buffer Meta Business Suite (or similar).

• Experience in using analytics dashboards: Meta Insights LinkedIn Analytics Google Analytics (basic level).

• Creativity attention to detail and an eye for luxury aesthetics.

• Basic knowledge of paid ads and SEO is a plus.

What You ll Gain

• Opportunity to work on luxury lifestyle and fashion-focused brands.

• Exposure to real-time digital campaigns influencer marketing and performance-driven content.

• Growth opportunities in a collaborative high-paced environment.

• Chance to build a diverse social media portfolio with measurable impact.

How to Apply

• Send your CV to 1 with the subject line: Application Social Media Manager/Executive

Note:

• This is a full-time on-site role based in Santacruz (West) Mumbai.

• Only Mumbai-based candidates will be considered.

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