Paid Media Lead

Paid media is Rise at Seven most rapidly growing deliverable for our clients. As Paid Media Lead youll be the driving force behind our paid media proposition across all channels turning insight creativity and precision targeting into campaigns that deliver real business impact. Youll own the end to end delivery of a paid content strategy that is intrinsic to the Rise owned earned and shared propositions.

Reporting into the Managing Partner for Performance youll translate brand and performance objectives into sharp data-driven media strategies overseeing planning buying optimisation and reporting across existing and emerging paid search paid social video and display platforms. Youll own client relationships on paid campaigns ensuring we hit KPIs with consistency while pushing creative and media innovation.

Internally youll collaborate with strategists and craft teams to bring fully integrated campaigns to lifewhile building and developing the paid content function with our Social & Campaigns Director. This is a hands-on role for someone whos as comfortable in Ads Manager as they are building teams developing strategies and presenting results to clients.

Key Objectives

• Develop and lead the paid media strategy and execution ensuring campaigns meet or exceed agreed KPIs (ROAS CPA CTR reach).
  
  
• Refine the process for and manage campaign planning media buying and optimisation across Google Meta TikTok LinkedIn and other paid platforms including video display and native.
  
  
• Act as the primary paid media contact for clients ensuring delivery aligns with business goals and budgets.
  
  
• Deliver consistent insight-driven reporting with clear recommendations and optimisations. Be a critical voice in how paid reporting is delivered.
  
  
• Build the paid media function at Rise At Seven with the Managing Partner for Performance and the Social & Campaigns Director.
  
  
• Collaborate across SEO social PR creative strategy and influencer to deliver integrated campaigns.
  
  
• Ensure paid media campaigns drive measurable performance while maintaining Rises standards for creativity and cultural relevance.

Day-To-Day Responsibilities

Paid Media Leadership

• Own media strategy planning and buying and reporting across multiple paid media channels. Developing teachable and repeatable processes for each stage.
• Lead optimisations A/B testing and budget allocation to maximise ROI.
• Review campaign builds creative and targeting to ensure quality and performance.
• Ensure Rise at Seven meet all relevant legislative brand safety and best practice requirements.
  
  

Client Partnership

• Act as the day-to-day lead on paid media for client accounts.
• Present media strategies campaign plans and performance reports with clarity and confidence.
• Build trusted relationships with client stakeholders ensuring client NPS scores of 8.
  
  

Commercial Delivery

• Grow paid media revenue streams in line with fiscal targets.
• Design and deliver campaigns within agreed scopes timelines and budgets.
• Flag risks performance issues or upsell opportunities early and effectively.
• Contribute to growth opportunities by identifying where paid media can scale impact.
  
  

Creative & Strategic Collaboration

• Partner with brand strategists to ensure campaigns are rooted in audience insight.
• Work closely with creatives to develop thumb-stopping paid-first assets.
• Feed platform insights and learnings back into broader campaign planning.
  
  

Measurement & Reporting

• Ensure rise at seven paid media reporting is meeting the highest standard
• Track campaign performance against platform and client KPIs.
• Produce regular reports with actionable insights - building and shaping how we report on paid media with the support of our internal reporting and data team.
• Lead at least one major optimisation pivot per quarter to drive improved performance.
  
  

Team Development

• Provide coaching and support to the wider paid media social and strategy teams and as it paid media grows
• Give feedback on campaign builds reporting and execution.
• Help junior team members grow in confidence and technical skill.
  
  

About You

Youre a digital paid media expert who knows how to balance creativity with performance. You live inside Ads Manager but youre equally excited about how platform trends and creativity can supercharge results. Youre hands-on detail-driven and commercially sharpable to manage campaigns people and clients with confidence.

• 35 years experience in biddable media ideally agency-side.
  
  
• Proven track record delivering performance campaigns across Google Ads Meta TikTok and LinkedIn.
  
  
• Strong understanding of audience targeting attribution and optimisation.
  
  
• Confident communicator with experience presenting strategies and reports to clients.
  
  
• Experience managing budgets from 50k500k monthly spend.
  
  
• Comfortable mentoring juniors and working in fast-paced integrated campaign teams.

Required Experience:

Senior IC