Lifecycle Marketing Manager

Were looking for an experienced email marketing specialist who has built and optimised automated journeys before and is now ready to take them to the next level using AI (agents personalisation).

About Studyportals

At Studyportals we believe education changes lives. Every minute more than 100 students worldwide use our platforms (e.g. ) to discover their best-matching degree - for free. We help universities diversify their international classrooms and reduce dropout rates leaving the world a little brighter than we found it. With 200 colleagues of 35 nationalities were an international bunch: curious impact-driven and serious about fun.

Why this role matters

Our mission is to guide students to one of the biggest decisions of their lives.
You will build behaviour-driven journeys (email WhatsApp push SMS) powered by automation and AI assistants helping students choose the right degree and return to our portals with confidence.

Your work turns nurturing into guidance: the right message in the right moment through the right channel measured by engagement and enrolments.

Your first-year goals

• Own the email & messaging nurturing strategy from planning to advocacy to build stronger student relationships and drive organisational impact.
• Experiment and scale data-driven advanced targeting to improve CTR bring students back to our portals and increase enrolments.
• Scale AI-powered communication (email chat messaging) to guide and support students throughout their study abroad journey off-portals.

Youll be part of

The Student Marketing team (10 people) led by Antonia a no-nonsense energetic leader who reports directly to the CTO.
We work in a flat structure with short lines of communication: a good idea can be approved and tested the same week.

What youll do

• Take full ownership of the nurturing funnel across Email WhatsApp SMS Push
• Build execute and optimise automated journeys and newsletters
• Run continuous A/B and multivariate testing to improve conversion
• Translate data into insights and share learnings with stakeholders
• Partner with UX Product Marketing and Commercial teams to align goals and feed insights back to Sales & Account Management

• 5 years of experience in lifecycle / CRM / email automation with measurable results
• Proficiency with messaging & automation platforms ( Braze SendGrid or similar)
• Strong grasp of A/B testing CRO methodologies and analytics tools (GA4 Looker Studio Tableau)
• A builder mindset: test learn scale
• Excellent communication skills and a proactive ownership-driven mindset
• (Bonus) Technical know-how of Liquid JSON/HTML or experience with CDPs / integration tools (Zapier n8n)

• (Bonus) Experience applying AI tools to personalise or automate messaging

We invest in your growth well-being and worklife balance:

• Competitive salary with bonus and pension plan

• 32 vacation days with flexible scheduling (including bank holidays) and you have the flexibility to take your holidays whenever you want (e.g. be off on Chinese New Year instead of Kings Day)

• Hybrid work setup: work remotely 3 days per week remote-work allowance
• Option to work from abroad up to 2 times per year
• Annual personal development budget because your growth matters
• Travel cost reimbursement for commuting
• Bright modern office in the heart of Eindhoven (5 min from the station)
• A friendly international team that loves to learn celebrate wins and have fun together

Required Experience:

Manager