Director, Account-Based Experience
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Job Location:
Austin, TX - USA
Yearly Salary:
USD 100000 - 140000
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Job Summary
Location: United States (Remote/Hybrid options available)
Department: Marketing
Reports to: Chief Marketing Officer
The Role
Were looking to hire a strategic creative and tech-savvy Director of Account-Based Experience (ABX) to lead our marketing efforts. This is a senior leadership position with broad visibility across the organization reporting directly to the Chief Marketing Officer. Youll design and deliver insight-led personalized programs that drive engagement build relationships and accelerate revenue while setting the strategic direction for how Baxter Planning executes account-based strategies.
A big part of this role is event ownership and strategyfrom high-touch executive dinners to regional roadshows and industry tradeshows. Just as important is the ability to drive strategic digital campaigns that keep target accounts engaged between in-person touchpointsthink targeted email nurtures digital ads and personalized outbound programs that scale. Youll work cross-functionally with sales leadership product marketing and the broader marketing team to elevate our ABX capabilities.
The Fit
This role is a great fit for a high-energy marketing leader who leads with data loves to experiment and knows how to balance quick wins with long-term strategic plays. You should be motivated by building cross-functional relationships at the leadership level particularly with sales and the C-suite and enjoy collaborating to create programs that are both strategic and execution-ready. Youll need to be self-starting organized and flexible in a fast-paced environment where priorities shift quickly while providing strategic direction to the broader marketing team.
Our ideal candidate is:
Account-Based Strategy & Execution
Required Qualifications
Department: Marketing
Reports to: Chief Marketing Officer
The Role
Were looking to hire a strategic creative and tech-savvy Director of Account-Based Experience (ABX) to lead our marketing efforts. This is a senior leadership position with broad visibility across the organization reporting directly to the Chief Marketing Officer. Youll design and deliver insight-led personalized programs that drive engagement build relationships and accelerate revenue while setting the strategic direction for how Baxter Planning executes account-based strategies.
A big part of this role is event ownership and strategyfrom high-touch executive dinners to regional roadshows and industry tradeshows. Just as important is the ability to drive strategic digital campaigns that keep target accounts engaged between in-person touchpointsthink targeted email nurtures digital ads and personalized outbound programs that scale. Youll work cross-functionally with sales leadership product marketing and the broader marketing team to elevate our ABX capabilities.
The Fit
This role is a great fit for a high-energy marketing leader who leads with data loves to experiment and knows how to balance quick wins with long-term strategic plays. You should be motivated by building cross-functional relationships at the leadership level particularly with sales and the C-suite and enjoy collaborating to create programs that are both strategic and execution-ready. Youll need to be self-starting organized and flexible in a fast-paced environment where priorities shift quickly while providing strategic direction to the broader marketing team.
Our ideal candidate is:
- A strategic thinker and executorable to set vision while rolling up sleeves to make things happen
- Curious and innovativealways looking for ways to do things smarter not just repeat whats been done
- Excited about partnering with enterprise sales leaders and regional sellers to craft plays that reflect the unique dynamics of each account
- Experienced in planning and executing standout events from concept to post-event follow-up
- Analytical and data-driven with a strong POV on whats working and whats notand what to try next
- A proven leader who can influence across the organization and build consensus with senior stakeholders
Account-Based Strategy & Execution
- Develop and execute comprehensive account-based marketing plans for strategic accounts aligning closely with the sales team to ensure targeted and cohesive strategies
- Partner directly with sales to deliver highly tailored account-specific programs that generate pipeline and move deals forward
- Collaborate with sales and marketing teams to identify key accounts decision-makers and critical influencers within target organizations
- Create customized marketing content and messaging tailored to specific accounts across various platforms including email campaigns webinars events and digital advertising
- Develop marketing plans and plays to create and accelerate existing opportunities
- Own planning and execution for in-person and virtual events including executive dinners industry events third-party sponsorships and regional roadshows
- Plan coordinate and execute high-impact events that generate qualified opportunities strengthen customer relationships and position Baxter Planning as a thought leader
- Manage end-to-end event logistics including venue selection vendor management content development and on-site coordination
- Create engaging event experiences from concept through post-event follow-up that drive measurable business outcomes
- Develop pre-event at-event and post-event marketing campaigns to maximize ROI
- Collaborate across teams (Digital Product Marketing BDRs etc.) to orchestrate multichannel campaigns including paid media email direct mail gifting and events
- Drive strategic digital campaigns that keep target accounts engaged between in-person touchpoints
- Coordinate cross-functional teams to deliver cohesive and consistent experiences across all account touchpoints
- Leverage intent data technographics and account insights to inform ABX strategy and tactics
- Monitor and analyze the effectiveness of ABM campaigns and strategies providing actionable insights and recommendations for continuous optimization
- Track analyze and report on account engagement and program impactthen optimize accordingly
- Stay updated with the latest ABM tools technologies and trends to keep our strategies ahead of the curve
- Manage budgets and resources effectively ensuring maximum ROI on ABM initiatives
- Manage timelines budgets and internal processes to ensure programs launch on time and on brand
- Build and maintain account journey maps that align marketing touchpoints with sales conversations
- Travel as needed to support key customer and prospect events
Required Qualifications
- 5-7 years of B2B marketing experience with at least 3-5 years in ABM demand gen field marketing or campaign marketing leadership roles
- Familiarity with ABX tech stack (6sense Hubspot Salesforce Mutiny/Folloze etc.)
- Experience with multichannel campaign orchestration including paid media email nurtures etc
- Proven track record of owning and executing in-person and virtual events that influence pipeline and revenue at the enterprise level
- Demonstrated experience partnering with sales leadership and C-suite to create account-specific programs that drive revenue
- Strong strategic thinking combined with hands-on execution capabilities
- Excellence in project management and communication with ability to influence senior stakeholders
- Experience creating customized marketing content and messaging for enterprise accounts
- Analytical mindset with ability to translate data into actionable insights and strategic recommendations
- Track record of managing significant budgets and demonstrating ROI
- Growth mindset with a love of testing learning and iterating
- Ability to prioritize and pivot in a fast-moving environment while maintaining strategic focus
- Willingness to travel as needed for events and customer meetings
- Experience in SaaS technology or supply chain industries
- Background in service supply chain aftermarket or field service sectors
Required Experience:
Director
Key Skills
- CSS
- InVision
- Balsamiq
- HTML5
- Information Architecture
- Ux
- Usability
- Fireworks
- User Research
- UI
- Axure
- Experience Design
About Company
Baxter Planning provides Demand Forecasting Software to Optimize Inventory cost and improve service levels across complex, globalservice supply chains.
