Marketing & Growth Lead Ukraine (TheySheHe)

YOUR MISSION

The Growth & Marketing Lead owns growth and engagement initiatives for Glovos most important business pillar - end-service users. The team is data-driven and results-focused. The person will have strong analytical skills practical marketing and trade marketing knowledge as well as strong cross-functional project management background with a hunger to make business grow with positive ROI.

Role performance will be evaluated based on New Customer and Recurrent Customer OKRs delivery as well as reaching profitability targets. You may also be involved in other tasks requested by your manager due to business needs.

THE JOURNEY

Definition and implementation of Marketing and Growth strategies:

• Define Glovo local growth strategy adapting global playbook to local needs.
• Lead local Marketing activations (offline and online) and manage/optimize in-app content to deliver on the agreed growth goals.
• Define promotional pricing and point of sale strategy.

Analytical Responsibilities:

• Apply your expertise in quantitative analysis data mining and the presentation of data to see beyond the numbers and understand how our users interact with in-app offers identify growth opportunities and execute on projects to drive growth and engagement.

Business Development and Brand Partnerships:

• Understand local media landscape and define the right mix of digital/non-digital investment to maximize user base growth within the agreed CAC (Cost of Acquisition) targets.
• Identify and execute local partnerships and collaboration opportunities to drive brand loyalty and positive image perception
• Track delivery market dynamics and competitor activities.

Driving User Base Growth and Leadership Responsibilities:

• Lead the ideation and execution of user-centric marketing activations that drive growth working closely with other functions (Operations Finance and Commercial).
• Define and analyze metrics that inform the success of the activities carried out.
• Communicate details updates and implementations across all stakeholders and teams with extreme attention to detail.
• Communicate and simplify concepts to the audiences needs.

Stakeholder Management & Communication:

• Establish meaningful business relationships on behalf of the business (Partners Media and other agencies etc).
• Work together with functional HQ teams to get the local message through.
• Work closely with local teams to move forward on various growth initiatives
• Keep relevant parties informed about activities and accomplishments of the department and its programs.

• Design stakeholder communication plans that motivate further cohesion within the business.
• Compile and present reports on marketing initiatives/campaign performance through collaboration with the analytics and other HQ/local teams.

WHAT YOU WILL BRING TO THE RIDE

• Master or Bachelors degree in Economic Business Marketing or a related field
• 5-7 years of business experience of which at least 3 in Marketing or Trade Marketing roles (FMCG E-com Telecom FinTech etc)
• Strong analytical skills and practical experience in an analytically demanding role
• Technical proficiency in big data analysis and visualisation (PowerBI/ Looker/Tableau/etc). Basic SQL knowledge is a big plus.
• Advanced project management skills in both local and international environments
• Strong stakeholders management skills across different levels (from analyst to GM)
• Fluency in English and Ukrainian

Individuals representing diverse profiles and abilities encompassing various genders ethnicities and backgrounds are less likely to apply for this role if they do not possess solid experience in 100% of these areas. Even if it seems you dont meet our musts dont let it stop you we are all about finding the best talent out there! Skills can be learned and embracing diversity is invaluable.

We believe driven talent deserves:

• An enticing equity plan that lets you own a piece of the action.
• Top-notch private health insurance to keep you at your peak.
• Monthly Glovo credit to satisfy your cravings!
• Discounts on transportation food and even kindergarten expenses.
• Discounted gym memberships to keep you energized.
• Extra time off the freedom to work from home two days a week and the opportunity to work from anywhere for up to three weeks a year!
• Enhanced parental leave and office-based nursery.
• Online therapy and wellbeing benefits to ensure your mental well-being.

Here at Glovo we thrive on diversity we believe it enhances our teams products and culture. We know that the best ideas come from a mashup of brilliant diverse minds. This is why we are committed to providing equal opportunities to talent from all backgrounds - all genders racial/diverse backgrounds abilities ages sexual orientations and all other unique characteristics that make you YOU. We will encourage you to bring your authentic self to work fostering an inclusive environment where everyone feels heard.

Feel free to note your pronouns in your application (e.g. she/her/hers he/him/his they/them/theirs etc).

So ready to take the wheel and make this the ride of your life

Delve into our culture by taking a peek at our Instagram and check out our Linkedin and website!