Portfolio Manager, Upstream Marketing
Portfolio Manager, Upstream Marketing
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$ 86600 - 186700
1 Vacancy
Job Description
In this role the Portfolio Manager Upstream Marketing will support the Trauma Business unit by supporting product and/or marketing strategies and programs consistent with overall business objectives.
This position is based in our Mahwah NJ office with a hybrid occasional work from home flexibility. The travel requirement is 30%
What you will do:
Research features and benefits and how they translate to value for a specific product
Utilize processes and resources to gather competitive/market intelligence
Understand the needs of customers and patients and create a compelling value proposition
Understand customer needs and builds value propositions
Effectively use and interpret qualitative and quantitative research
Utilize market research and third-party data to identify key industry trends
Collaborate cross-departmentally to participate in the new product development (NPDP) process
Understand new product development process and its effect on the business
Build financial business case model to support new product development funding and product return on investment
Collaborate with Product Marketing to build new product launch plan from Project Business Case Model
Leverage core competencies and the strategic assets of the organization to maximize new product development and launch planning
Partner with Clinical Affairs to propose research objectives for evidence generation (Clinical studies research papers etc.)
Partner with Product Marketing to develop a publication and messaging strategy that aligns with clinical evidence
Understand the costs of acquiring new customers vs. retaining current customers.
Understand potential sources of new volume within current customer segment or outside of the current segment and the financial tradeoffs for pursuing each
Assist in the development of sales tools and channel communication
Research key factors measurements and variables used in forecasting
Execute a product lifecycle management (PLCM) plan as it relates to the overall business and launch strategy
Create and communicate a value proposition
Develop pricing consistent with the Marketing Strategy and brand positioning
Assist in the development of new marketing channels and tools
Document performance criteria used for evaluating business trends and activities
What you will need
Required
Bachelors degree required
4 years of work experience required
Preferred
MBA preferred
2 years medical device or marketing experience preferred
Excellent presentation and interpersonal communications skills
$86600 - $186700 salary plus bonus eligible benefits. Individual pay is based on skills experience and other relevant factors
Travel Percentage: 30%Stryker Corporation is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race ethnicity color religion sex gender identity sexual orientation national origin disability or protected veteran status. Stryker is an EO employer M/F/Veteran/Disability.Stryker Corporation will not discharge or in any other manner discriminate against employees or applicants because they have inquired about discussed or disclosed their own pay or the pay of another employee or applicant. However employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information unless the disclosure is (a) in response to a formal complaint or charge (b) in furtherance of an investigation proceeding hearing or action including an investigation conducted by the employer or (c) consistent with the contractors legal duty to furnish information.Required Experience:
Manager
Employment Type
Full-Time
