Global Talent Brand & Marketing Leader
Global Talent Brand & Marketing Leader
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Job Description
Were in an unbelievably exciting area of tech and are fundamentally reshaping the data storage industry. Here you lead with innovative thinking grow along with us and join the smartest team in the industry.
This type of workwork that changes the worldis what the tech industry was founded on. So if youre ready to seize the endless opportunities and leave your mark come join us.
THE ROLE
Pure Storage is transforming the data storage industry yet our talent brand has untapped potential in the market. We are seeking a Global Talent Brand & Marketing Leader with deep marketing expertise to architect build and operationalize a high-impact talent brand and recruitment marketing function.
This is a principal-level hands-on marketing role and a team-of-one position to startideal for someone who thrives in building from the ground up. You will create the infrastructure campaigns and partner to refresh and activate our Employee Value Proposition (EVP) driving measurable market penetration through data-driven multi-channel marketing and advanced analytics.
Youll collaborate with Employee Engagement (for internal EVP alignment & Brand Reputation Management & Awards) Corporate Marketing & Communications (for brand consistency) Sourcing (for market intelligence) and Enablement (to activate tools and campaigns with recruiters) TA Excellence for dashboards metrics and reporting. This is a highly matrixed global role with enormous potential for impact.
WHAT YOULL DO
Build and Architect from Scratch:
- Establish Pures global talent brand infrastructure creating processes governance and scalable frameworks where none exist today.
- Partner to stand up our external EVP activation plan including agency onboarding and vendor management for creative content generation and campaign delivery.
Design & Execute Global Talent Campaigns:
- Develop and launch multi-channel recruitment marketing campaigns (paid social programmatic content syndication podcasts and nurture campaigns via GEM CRM).
- Partner with Sourcing to leverage labor market insights and competitor benchmarks to sharpen targeting and messaging.
Content & Channel Ownership:
- Own content strategy calendar management and creative brief development including basic design and video editing (leveraging tools like Canva or Adobe Express).
- Manage Pures talent brand presence across web social podcasts CRM nurture flows and future digital channels.
Analytics Tracking & Optimization:
- Implement campaign attribution modeling funnel analysis and source tracking (including UTM tagging and Google Analytics) to measure engagement and hiring impact.
- Build dashboards to visualize performance and drive iterative improvement based on data.
Employee Advocacy & Activation:
- Partner with Employee Engagement to enable advocacy programs and UGC (user-generated content) campaigns amplifying authentic employee voices externally.
- Collaborate with TA Enablement to train recruiters and hiring teams to activate EVP in candidate interactions and nurture sequences.
Marketing Tech & Vendor Management:
- Identify implement and manage recruitment marketing tools and platforms needed to scale (e.g. advocacy platforms design tools analytics solutions).
- Lead agency selection and management including onboarding creative/content partners to supplement internal capacity.
- We are primarily an in-office environment and therefore you will be expected to work from the Santa Clara CA office in compliance with Pures policies unless you are on PTO or work travel or other approved leave.
WHAT YOU BRING
6 years in talent brand employer branding or recruitment marketing with strong expertise in digital marketing and performance marketing.
Proficiency in marketing analytics (Google Analytics UTM tracking attribution modeling) and CRM nurture marketing (GEM or similar).
Experience building a marketing function from scratch including process design vendor onboarding and tool selection.
Hands-on skills in content creation (basic design/video editing) and working with creative partners or agencies.
Expertise in SEO/SEM funnel optimization and CRO (conversion rate optimization).
Strong ability to translate labor market intelligence and data insights into targeted brand campaigns.
Comfortable in a highly matrixed global environment partnering across TA HR Marketing and business stakeholders.
Why Pure
Build our first-ever global talent brand enginefrom strategy and infrastructure to execution. Connect talent marketing directly to hiring outcomes with measurable performance impact. Operate at the intersection of TA HR and Corporate Marketing in a disruptive tech company with a bold innovation-driven story. If you are a data-savvy full-stack talent marketer who thrives on building from zero and driving measurable brand impact we want to meet you.
WHAT YOU CAN EXPECT FROM US:
- Pure Innovation: We celebrate those who think critically like a challenge and aspire to be trailblazers.
- Pure Growth: We give you the space and support to grow along with us and to contribute to something meaningful. We have been Named Fortunes Best Large Workplaces in the Bay Area Fortunes Best Workplaces for Millennials and certified as a Great Place to Work!
- Pure Team: We build each other up and set aside ego for the greater good.
And because we understand the value of bringing your full and best self to work we offer a variety of perks to manage a healthy balance including flexible time off wellness resources and company-sponsored team events. Check out for more information.
ACCOMMODATIONS AND ACCESSIBILITY:
Candidates with disabilities may request accommodations for all aspects of our hiring process. For more on this contact us at if youre invited to an interview.
OUR COMMITMENT TO A STRONG AND INCLUSIVE TEAM:
Were forging a future where everyone finds their rightful place and where every voice matters. Where uniqueness isnt just accepted but embraced. Thats why we are committed to fostering the growth and development of every person cultivating a sense of community through our Employee Resource Groups and advocating for inclusive leadership.
Pure is proud to be an equal opportunity and affirmative action employer. We do not discriminate based upon race religion color national origin sex (including pregnancy childbirth or related medical conditions) sexual orientation gender gender identity gender expression transgender status sexual stereotypes age status as a protected veteran status as an individual with a disability or any other characteristic legally protected by the laws of the jurisdiction in which you are being considered for hire.
JOIN US AND BRING YOUR BEST.
BRING YOUR BOLD.
BRING YOUR FLASH.
Required Experience:
Exec
Employment Type
Full Time
