Join us as we empower the world to work out creating healthier lives together.

We areseekinga strategic and growth-minded Associate Marketing Manager to support digital marketing efforts for our Parts&Servicebusiness. As part of the digital marketing team this role willbe responsible fordriving trafficoptimizingconversion andenhancing post-purchase engagement through targeted digital programs. The ideal candidate will blend eCommerce acumen with customer lifecycle expertise supporting the integration of Parts & Service offerings into the broader customer journey. You will have the opportunity to own and lead specific projects within the Parts & Service scope with guidance and oversight from leadership.

This role will report to the e-Commerce Manager and will have strong collaboration with Product.

**This is a hybrid position based out of our Global Support Center in Rosemont IL - M/F remote and T-Th are in-office collaboration days** #LI-Hybrid

Key Responsibilities

• Support the development and execution of digital marketing programs to grow Parts Service and Contracts revenue via eComm and lead gen channels.

• Identifyquick-win opportunities to improve site performance and customer engagementon the Parts site.

• Collaborate witheCommteamto improve conversion rates and user experience on the Parts site.

• Use analytics and customer feedback to inform CRO strategies.

• Leadpaid media SEO and email nurture programs to drive qualified traffic to the PartseCommsiteand Service web pages with support from senior team members.

• Partner with internal and external teams to execute campaigns and measure performance.

• Leverage CRM and marketing automation tools toidentifyand engagecustomerspost-purchase.

• Develop segmentation strategies to upsell service contracts and promote repeat purchases.

• Partner with key account managers and segment marketers to create post-purchase collateral and tools.

• Ensure messaging consistency across channels and touchpoints.

• Act as a lifecycle SME to support other segments and regions in developing post-purchase strategies.

• Maintain strong dotted-line collaboration with B2B marketing and regional teams.

Essential Skills & Qualifications

Must-Have Skills:

• Digital Marketing: Proven experience in paid media SEO email marketing and CRM activation.

• Customer Lifecycle Strategy: Deep understanding of pre-purchase purchase and post-purchase touchpoints.

• eCommerce Acumen: Familiarity with site optimization CRO and digital merchandising.

• Data-Driven Mindset: Ability to interpret web analytics CRM data and campaign performance metrics.

• Cross-Functional Collaboration: Experience working across marketing salesIT productmanagementandeCommteams.

• Content & Messaging: Strong ability to craft compelling messaging for post-purchase engagement.

Preferred Experience:

• 3 years of professional experience in digital or lifecycle marketing

• B2B marketing experience especially infitnessormanufacturingsectors.

• Experience with platforms like Salesforce Adobe Experience Cloud or similar.

• Familiarity witheCommplatforms (e.g. Magento Shopify SAP Commerce).

• Understanding of service contract marketing or aftermarket sales.

At Life Fitness / Hammer Strengthwe think customer firstplay as one team andraise the bar on fitness innovationin the gym and in every corner of our facilities. Wepersevere and get it done with a clear purpose toinspire each other to live healthier lives. If youre ready to bring out the best in people while powering the future of fitness manufacturing we invite you to apply.

Life Fitness / Hammer Strength offers a comprehensive package of benefits for full-time team members including but not limited to: a 401(k) savings plan with 4% employer match; medical dental and vision insurance parental medical and military leaves of absence paid time off including 12 paid holidays throughout the calendar year paid vacation days beginning at 13 days annually paid sick leave as provided under state and local paid sick leave laws company paid short-term disability and optional long-term disability health savings account health care and dependent care reimbursement accounts employee and dependent life insurance and supplemental life and AD&D insurance hospital indemnity; identity protection legal services adoption assistance tuition assistance commuter benefits employee discounts and an employee assistance program that includes free counseling sessions. Eligibility for benefits is governed by the applicable plan documents and policies.

There continues to be a significant increase in phishing attempts across all industries where fraudsters are impersonating real employees and sending fictitious job offers to applicants in a scheme to obtain sensitive information. Please note that Life Fitness/Hammer Strength will never ask for your financial information at any part of the interview process including the post-offer stage and will only correspond through @ or @ domain email addresses or for U.S. opportunities.