Head of Marketing Performance and Analytics (Future Director Track)
Head of Marketing Performance and Analytics (Future Director Track)
Posted on :
04-10-2025
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1 Vacancy
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Job Description
Head of Marketing Performance and amp; Analytics (Future Director Track)
Toronto or Montreal Hybrid (3-4 days in office)
$150180K 10% bonus
Why This Role Why Now
This isnt just another analytics role. Its the chance to design and own the marketing performance engine for one of Canadas fastest-scaling healthcare companies - a national platform with 500 locations and 8000 employees backed by ambitious growth plans.
Every year millions are invested into marketing. Your mission: make sure every dollar drives measurable growth. Youll sit at the intersection of Marketing Finance and the Executive team with a mandate to create clarity accountability and impact at scale.
For the right person this is a launchpad: youll be mentored as the future Director of Marketing Performance with direct exposure to the VP Finance VP Marketing CFO and even the Board.
What Youll Do
Build the scorecard that drives the business
- Own KPIs dashboards and cadence for the entire marketing function - lead quality funnel performance CAC ROI and more. Your frameworks will be the truth the company runs on.
Be the financial conscience of marketing
- Lead budget management monthly P and amp;L reporting and variance analysis with Regional Marketing Directors. Hold the spend accountable highlight risks and spotlight opportunities.
Shape the narrative at the highest level
- Prepare Board and Executive reporting that cuts through complexity. Link investment to growth and tell the story with clarity and conviction.
Get hands-on with the data
- SQL/Python/R Power BI/Tableau/Looker Google Analytics MS Dynamics ClickDimensions Azure - youll connect messy imperfect sources into seamless actionable insights.
Lay the foundation for a future team
- No direct reports today but youll be positioned to build and mentor an analytics team as the company scales.
Education Credentials and amp; Qualifications
- Degree in mathematics statistics data science or similar. MBA an asset. Additional certifications an asset (Google Analytics Tableau Power BI).
- 10 years of experience in marketing performance analytics or FP and amp;A within a marketing-intensive business.
- Strong expertise in budget management P and amp;L reporting financial modelling and marketing analytics.
- Hands-on with Business Intelligence tools (Tableau Power BI Looker) Google Analytics CRM (MS Dynamics) and marketing automation (ClickDimensions).
- Experience with Big Data models econometrics statistical analysis (Random Forest K-Means Partial Dependence Plots T-tests) and multi-variate analysis.
- Data hacking: Python SQL R APIs (JSON) cloud computing (MS Azure). Ability to find normalize import and interpret data across platforms.
- Proven ability to track and optimize multi-million-dollar marketing budgets.
- Excel wizard; strong PowerPoint and data storytelling skills.
- Strong analytical skills with the ability to translate complex data into actionable marketing strategies.
- Experience managing marketing planning processes and performance reporting frameworks.
- Ability to lead cross-functional teams and influence stakeholders at all levels.
Why Youll Love It Here
- Board-level impact from day one: Youll shape how executives and investors view marketing ROI.
- Fast-growth platform: Entrepreneurial can-do culture with a diverse workforce and a national footprint.
- Future trajectory: Clear runway to Director as you build frameworks and eventually your own team.
- Visibility and amp; influence: Daily collaboration with VP Finance and VP Marketing and regular exposure to CFO and CEO.
- Compensation: $150180K base 10% bonus strong benefits.
Employment Type
Full Time
Key Skills
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