Manager, Global Media Relations & Influencer Marketing
Manager, Global Media Relations & Influencer Marketing
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$ 88400 - 104000
1 Vacancy
Job Description
Location: Flexible. This role offers flexibility with 23 days of in-person collaboration and the flexibility to work from home as long as youre within proximity to the Carlsbad CA office.
The Role:
This role will be supporting GoPros Global Media Relations efforts (tech media YouTube influencer marketing) working closely with a small fast-moving internal team to execute a seamless global strategy. Success in this role requires excellent communication skills a strong grasp of media dynamics and landscape and the ability to transform company initiatives into compelling stories.
The person in this role will be responsible for
Product Launches
Contribute to all PR-related aspects of GoPro product launches ensuring consistent high-quality execution.
- Draft press releases press presentations reviewers guides FAQs talking points product messaging and event & activation materials
- Support in-person launch events and manage product review processes
- Monitor industry trends competitor coverage and shifts in the media landscape across traditional media YouTube and influencer marketing
- Build and nurture strong relationships with journalists media outlets and influencers to drive impactful coverage and maximize brand visibility.
The Current
Lead GoPros News Blog The Current overseeing the content calendar content creation publishing and functionality across all regional news pages. Collaborate with the SEO team to drive traffic to and convert readership into sales.
- Own and manage the publishing calendar
- Write and publish 2-3 posts per month
- Deliver clear engaging and polished writing
- Foster cross functional collaboration (Sports Marketing Social SEO CRM regional teams corporate comms)
- Troubleshoot and resolve page or HTML issues as needed
Influencer Marketing
Support influencer marketing initiatives by evaluating new and existing brand advocates/ambassadors and strengthening relationships with creators across platforms (Instagram TikTok YouTube)
- Conduct outreach initiate conversations negotiate and nurture long-term paid and unpaid creator partnerships
- Assist with influencer activations:
- Pre-event: logistics (travel CLPAs) activity planning creator education budget management creator communications
- On-site: host creators and provide event support
- Post-event: develop recaps track and analyze metrics manage expenses and prepare budget reports for Marketing Operations
Media Relations Operations
Reporting pitching and operations
- Compile and circulate weekly GoPro news updates (product corporate comms marketing beats) from Global HQ to regional teams
- Pitch seasonal opportunities such as holiday/BFCM Dads & Grads gift guides etc
- Update and maintain the GoPro media database and deploy database-wide updates as-needed
- Coordinate press briefings at key trade shows and events
- Support Marketing Operations team in preparing seeded product
Skills Were Excited About
- Exceptional writing skills & previous public relations agency experience with CE or technology clients (or in house) experience
- Understanding of tech media landscape and proven relations with media
- Content calendar management experience at a publishing house
- Confident public speaker; comfortable on-camera/demoing products
- Ability to manage multiple tasks projects and budgets
- Creative thinker
- Self starter with Getr done attitude
- Travel is required 30%
Software Tool Skills Were Excited About
- Media Monitoring tools: Meltwater or similar
- CMS: Content Stack or similar/HTML Coding
- Project Management: Wrike or similar
- Data: Excel Mastery
- Social Media tools: GRIN/Sprout or similar
Why Work With Us
Create your own destiny. GoPro enables you and trusts you to get your own job done because we believe that autonomy in role brings out the best in our employees.
Live your best life. Weve adopted remote and flexible work arrangements to support work at GoPro alongside our commitment to supporting employee wellbeing belonging and connection with one another.
Work with leading edge technologies. We encourage employees to cultivate and use the latest and greatest technology to provide the best solutions to serve our customers. We celebrate creative solutions that bring innovation to GoPro technology.
GoPro Highlights
- Get your very own GoPro camera gear
- Medical dental and vision insurance premiums are 100% paid for employees 80% paid for dependents
- Life insurance and disability benefits
- Generous time off policy
- 12 weeks paid parental leave for new parents
- Pre-tax and Roth 401(k) options
- Discounted employee stock purchase plan (ESPP)
- LiveHealthy monthly wellness reimbursement
- Wellness programs including 1:1 Coaching 1:1 Therapy sessions and mental health resources
- Innovative remote-friendly wellness classes and events
- Flexible work arrangements
- Monthly phone and internet reimbursement
- Professional personal development opportunities i.e. LinkedIn Learning technology trainings certifications Peer-to-Peer learning conferences and more
- Opportunities to get involved in the causes that you care about (annual camera donation volunteer events)
GoPro is proud to be an Equal Opportunity Employer.
The pay range for this role is between $88400 - $104000. Actual pay within the range is dependent on multiple factors including your residence location and prior work experience. Equity benefits and a discretionary bonus may be additional forms of compensation for this role and are not included in the provided pay range.
#LI-Hybrid #LI-EC1
Required Experience:
Manager
Employment Type
Full Time
