Marketing Manager, Media Amazon Prime
Marketing Manager, Media Amazon Prime
Posted on :
04-10-2025
Employer Active
1 Vacancy
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Yearly Salary
$ 70900 - 151700
Vacancy
1 Vacancy
Posted on :
04-10-2025
Job Description
Amazons XCM (Cross Channel Cross Category Marketing) organization is looking for a highly-motivated Paid Media Manager to support the media approach and investment strategies for Amazons Prime brand marketing campaign initiatives. This role will develop and manage consumer-facing paid media campaigns that foster Prime membership growth and overall brand affinity driving brand love with core audiences and growth opportunities. This marketer is able to think big while remaining deeply analytical naturally curious and capable of juggling multiple projects to drive innovative and effective plans. The ideal candidate will possess a passion for bar-raising media planning strong bias for action and the ability to dive deep into the details. They are a self-starter resourceful and find creative solutions to complex challenges.
Working with media agencies and internal teams you will apply a data-driven approach to determine optimize channel mix for priority audiences based on business objectives. You will ensure high standards across media planning and implementation while coordinating with multiple stakeholders including campaign managers marketing teams measurement partners and creative and content teams. As an integrated media professional you will demonstrate strong results orientation help develop roadmaps and goal tracking and have experience working with industry partners and social platforms. You will combine skills as a strategist project manager and analyst to implement media best practices and support campaign optimization. Strong relationship building skills are essential as youll work closely with various stakeholders across lines of business.
This role will report into the Prime Media Lead and will be an individual contributor at this time.
Key job responsibilities
- Own end-to-end cross-channel media planning and execution for specific campaigns managing external media agency and internal activation teams to translate business objectives into media campaign strategies
- Partner closely with internal Prime stakeholders on the broader marketing campaign strategy as the paid media expert
- Drive real-time campaign optimizations based on key KPIs and compile regular reporting from multiple sources
- Advise leadership and stakeholders on the reasoning behind decisions and recommendations
- Navigate a highly-matrixed organization and represent team with integrity and self-sufficiency
- Partner with other Amazon media managers to leverage overall investment decisions and insights across the team in the most audience-driven expression possible
- Contribute insights to advertising portfolio strategy and investment models
- 6 years relevant professional experience in marketing communications audience strategy and media
- In-depth knowledge of cross-channel media strategy and experience leading complex business at an agency or or in-house with a large advertiser
- Clear understanding of media principles planning and buying functions in the US
- Experience building and optimizing multiple simultaneous marketing campaigns
- Experience using industry media planning such as Nielsen Kantar Comscore etc.
- Strong speaking and written professional communication skills
- Experience using data and metrics to drive improvements
- Experience managing or working within cross-functional marketing and creative teams
- Self-motivated and comfortable working independently with minimal supervision
- The ability to thrive in a fast-paced and deadline-driven environment
- Experience in audience segmentation and targeting
- Deep knowledge in auction-based media like programmatic and paid social
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.
Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees supervisors and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees supervisors and staff to ensure exceptional customer service; and follow all federal state and local laws and Company policies. Criminal history may have a direct adverse and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above as well as the abilities to adhere to company policies exercise sound judgment effectively manage stress and work safely and respectfully with others exhibit trustworthiness and professionalism and safeguard business operations and the Companys reputation. Pursuant to the Los Angeles County Fair Chance Ordinance we will consider for employment qualified applicants with arrest and conviction records.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $70900/year in our lowest geographic market up to $151700/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge skills and experience. Amazon is a total compensation company. Dependent on the position offered equity sign-on payments and other forms of compensation may be provided as part of a total compensation package in addition to a full range of medical financial and/or other benefits. For more information please visit This position will remain posted until filled. Applicants should apply via our internal or external career site.
Working with media agencies and internal teams you will apply a data-driven approach to determine optimize channel mix for priority audiences based on business objectives. You will ensure high standards across media planning and implementation while coordinating with multiple stakeholders including campaign managers marketing teams measurement partners and creative and content teams. As an integrated media professional you will demonstrate strong results orientation help develop roadmaps and goal tracking and have experience working with industry partners and social platforms. You will combine skills as a strategist project manager and analyst to implement media best practices and support campaign optimization. Strong relationship building skills are essential as youll work closely with various stakeholders across lines of business.
This role will report into the Prime Media Lead and will be an individual contributor at this time.
Key job responsibilities
- Own end-to-end cross-channel media planning and execution for specific campaigns managing external media agency and internal activation teams to translate business objectives into media campaign strategies
- Partner closely with internal Prime stakeholders on the broader marketing campaign strategy as the paid media expert
- Drive real-time campaign optimizations based on key KPIs and compile regular reporting from multiple sources
- Advise leadership and stakeholders on the reasoning behind decisions and recommendations
- Navigate a highly-matrixed organization and represent team with integrity and self-sufficiency
- Partner with other Amazon media managers to leverage overall investment decisions and insights across the team in the most audience-driven expression possible
- Contribute insights to advertising portfolio strategy and investment models
- 6 years relevant professional experience in marketing communications audience strategy and media
- In-depth knowledge of cross-channel media strategy and experience leading complex business at an agency or or in-house with a large advertiser
- Clear understanding of media principles planning and buying functions in the US
- Experience building and optimizing multiple simultaneous marketing campaigns
- Experience using industry media planning such as Nielsen Kantar Comscore etc.
- Strong speaking and written professional communication skills
- Experience using data and metrics to drive improvements
- Experience managing or working within cross-functional marketing and creative teams
- Self-motivated and comfortable working independently with minimal supervision
- The ability to thrive in a fast-paced and deadline-driven environment
- Experience in audience segmentation and targeting
- Deep knowledge in auction-based media like programmatic and paid social
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.
Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees supervisors and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees supervisors and staff to ensure exceptional customer service; and follow all federal state and local laws and Company policies. Criminal history may have a direct adverse and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above as well as the abilities to adhere to company policies exercise sound judgment effectively manage stress and work safely and respectfully with others exhibit trustworthiness and professionalism and safeguard business operations and the Companys reputation. Pursuant to the Los Angeles County Fair Chance Ordinance we will consider for employment qualified applicants with arrest and conviction records.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $70900/year in our lowest geographic market up to $151700/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge skills and experience. Amazon is a total compensation company. Dependent on the position offered equity sign-on payments and other forms of compensation may be provided as part of a total compensation package in addition to a full range of medical financial and/or other benefits. For more information please visit This position will remain posted until filled. Applicants should apply via our internal or external career site.
Required Experience:
Manager
Employment Type
Full-Time
Department / Functional Area
Key Skills
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