Technical Lead, Martech & Personalization (Adobe)
Technical Lead, Martech & Personalization (Adobe)
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Salary Not Disclosed
1 Vacancy
Job Description
JOB SUMMARY:
The Technical Lead Marketing Technology & Personalization is a hands-on leadership role responsible for architecting and implementing advanced marketing and personalization solutions across Universal Destinations & Experiences digital and physical touchpoints. Leveraging Adobe Experience Cloud technologiesincluding AEP RTCDP AJO CJA Target AA AAMand platforms like SFMC and LiveRamp this role drives real-time data-driven customer journeys owns Adobe governance and data architecture and leads scrum teams in delivering scalable secure and compliant solutions that support multi-channel campaigns and elevate the guest experience.
MAJOR RESPONSIBILITIES:
- Serve as a hands-on technical expert guiding engineering teams in developing and optimizing real-time engagement and marketing journeys including campaign orchestration across channels (email SMS push etc.) using Adobe Experience Cloud and Salesforce Marketing Cloud.
- Lead the architecture design and delivery of scalable and secure personalization solutions using Adobe Experience Platform Adobe Journey Optimizer and other Adobe tools
- Develop and enforce Adobe governance including data classification RBAC and platform administration.
- Architect and maintain ingestion pipelines data streams schemas and datasets for unified customer profiles.
- Collaborate closely with technology product and business teams to ensure alignment and successful delivery of high-quality solutions supporting all phases of the project lifecyclefrom initiation and scoping to staffing and implementation.
- Understands and actively participates in Environmental Health & Safety responsibilities by following established UO policy procedures training and team member involvement activities.
- Performs other duties as assigned.
EDUCATION:
Bachelors degree in Computer Science/Engineering or in a relevant applied quantitative field is required.
EXPERIENCE:
- 7 years of experience in marketing technology architecture and engineering.
- Hands-on expertise across Adobe Experience Cloud including AEP RTCDP AJO CJA Target AA AAM.
- Experience with SFMC LiveRamp and composable CDPs preferred.
- Strong background in personalization strategies and campaign orchestration.
- Experience in automating jobs ability to leverage command line utilities and able to support API builds on premise and cloud environments
- Experience defining documenting and developing best practices processes and standards related to data engineering for advanced analytics purpose.
- Excellent verbal and written communication skills with the ability to effectively interface with both technical and non-technical stakeholders including product owners architects and executives;
- or equivalent combination of education and experience.
Your talent skills and experience will be rewarded with a competitive compensation package.
Universal Orlando Resort. Here you can.
Employment Type
Full-Time
