Technical Lead, Martech & Personalization (Adobe)

Orlando, FL - USA

Monthly Salary: Not Disclosed

Posted on: 30+ days ago

Vacancies: 1 Vacancy

Job Summary

JOB SUMMARY:

The Technical Lead Marketing Technology & Personalization is a hands-on leadership role responsible for architecting and implementing advanced marketing and personalization solutions across Universal Destinations & Experiences digital and physical touchpoints. Leveraging Adobe Experience Cloud technologiesincluding AEP RTCDP AJO CJA Target AA AAMand platforms like SFMC and LiveRamp this role drives real-time data-driven customer journeys owns Adobe governance and data architecture and leads scrum teams in delivering scalable secure and compliant solutions that support multi-channel campaigns and elevate the guest experience.

MAJOR RESPONSIBILITIES:

Serve as a hands-on technical expert guiding engineering teams in developing and optimizing real-time engagement and marketing journeys including campaign orchestration across channels (email SMS push etc.) using Adobe Experience Cloud and Salesforce Marketing Cloud.
Lead the architecture design and delivery of scalable and secure personalization solutions using Adobe Experience Platform Adobe Journey Optimizer and other Adobe tools
Develop and enforce Adobe governance including data classification RBAC and platform administration.
Architect and maintain ingestion pipelines data streams schemas and datasets for unified customer profiles.
Collaborate closely with technology product and business teams to ensure alignment and successful delivery of high-quality solutions supporting all phases of the project lifecyclefrom initiation and scoping to staffing and implementation.
Understands and actively participates in Environmental Health & Safety responsibilities by following established UO policy procedures training and team member involvement activities.
Performs other duties as assigned.

EDUCATION:

Bachelors degree in Computer Science/Engineering or in a relevant applied quantitative field is required.

EXPERIENCE:

7 years of experience in marketing technology architecture and engineering.
Hands-on expertise across Adobe Experience Cloud including AEP RTCDP AJO CJA Target AA AAM.
Experience with SFMC LiveRamp and composable CDPs preferred.
Strong background in personalization strategies and campaign orchestration.
Experience in automating jobs ability to leverage command line utilities and able to support API builds on premise and cloud environments
Experience defining documenting and developing best practices processes and standards related to data engineering for advanced analytics purpose.
Excellent verbal and written communication skills with the ability to effectively interface with both technical and non-technical stakeholders including product owners architects and executives;
or equivalent combination of education and experience.

Your talent skills and experience will be rewarded with a competitive compensation package.

Universal Orlando Resort. Here you can.

JOB SUMMARY:The Technical Lead Marketing Technology & Personalization is a hands-on leadership role responsible for architecting and implementing advanced marketing and personalization solutions across Universal Destinations & Experiences digital and physical touchpoints. Leveraging Adobe Experienc...