Head of Global Enterprise Marketing
Head of Global Enterprise Marketing
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Salary Not Disclosed
1 Vacancy
Job Description
Exciting greenfield global marketing lead for large law / enterprise segment! This role will influence shape and spearhead enterprise marketing success and efforts in the large law segment globally for a growing SaaS unicorn. The Head of Global Enterprise Marketing can be based in Toronto or in the U.S. (East Coast).
You will lead a small team initially and grow this significantly over time also utilising internal marketing team resources.
As the Head of Global Enterprise Marketing youll be leading a newly formed enterprise marketing team a critical team focused on penetrating and expanding within the largest and most complex buyers in the legal this collaborative role you will work in partnership with enterprise sales and the senior leadership team to shape the future of the brand and strategy. Youll develop scalable programs to drive pipeline generation shape a trusted AI-powered Legal Tech brand and partner with cross-functional stakeholders to establish a category-defining enterprise motion.
This is a hands-on leadership role ideal for a strategic globally minded marketer who understands the complexity of legal environments and the transformative potential of AI in modern legal operations.
About the role:
Strategy & Positioning
Develop own and execute the comprehensive marketing strategy for the enterprise segment directly aligning with Clios revenue targets. You will manage the budget define KPIs and report on performance to the executive team.
Evolve the brand narrative and product positioning to resonate with enterprise decision-makers (e.g. CIOs CINOs Managing Partners procurement operations).
Develop competitive differentiation and use-case based messaging for enterprise. Demand Generation
Build and execute integrated campaigns to drive top-of-funnel awareness and MQLs from enterprise accounts.
Launch ABM (Account-Based Marketing) and intent-based programs targeting key industries and segments.
Optimize paid content and partner marketing channels for longer enterprise sales cycles.
Events & Community
Develop and own the events and community strategy that supports an exclusive high-value ecosystem for technology leaders at large law firms.
Architect a persistent and valuable community experience distinct from one-off marketing events.
Drive the industry events strategy to support overall awareness of the business for large law firms and engagement from key stakeholders.
Sales Enablement & Alignment
Collaborate with Sales and RevOps to define enterprise pipeline targets and measure marketings impact.
Equip the sales team with personas objection handling collateral and playbooks tailored to enterprise buying teams.
Partner with the SDR/BDR team on outbound programs and feedback loops.
Thought Leadership Content & PR
Build a content strategy that speaks to large law firms.
Commission case studies webinars white papers and executive briefings that build trust and credibility.
Represent the company at key industry events panels and in enterprise partnerships.
Work closely with the PR team to develop a defining thought leadership strategy and category creation.
Team Leadership & Scaling
Hire and lead a small team of growth events PMM and operations as the function scales.
Work cross-functionally with the rest of the Marketing Product Sales Customer Success Data Insights Revenue Operations and Partnerships teams to drive enterprise readiness.
What you will bring:
10 years of B2B SaaS marketing experience including 3 years in enterprise marketing leadership roles. Legal Technology experience is required.
Proven success in launching or scaling enterprise go-to-market (GTM) strategies within a global or multi-regional organization.
Strong understanding of legal or compliance buyer personas including AMLaw150 and large law firms in-house counsel and heavily regulated industries.
Experience managing long complex sales cycles with multiple stakeholders (legal IT procurement security).
Demonstrated ability to collaborate cross-functionally with Sales Product and executive stakeholders.
Exceptional written and verbal communication skills with a track record of translating technical/legal value into business impact.
Serious bonus points if you have:
Background in marketing AI-enabled platforms or toolsespecially those focused on legal automation document analysis or compliance workflows.
Experience executing Account-Based Marketing (ABM) strategies at a global scale.
Hands-on experience with AI-powered marketing tools for personalization predictive scoring or intelligent campaign orchestration.
About You:
- You are a seasoned B2B marketing leader with a deep passion and expertise for the enterprise segment. You understand that marketing to large complex organizations is a long-term relationship-based endeavors
- As a hands on doer you can build a powerful strategy from top down and then dive into the details of campaign execution.
- You thrive on building and mentoring high-performing teams and excel at creating deep trusted partnerships with your sales counterparts.
- You are a master at building brand and community and can blend data creativity and technology to create world-class marketing programs that deliver significant pipeline and revenue.
On offer is fantastic salary package reflective of expertise and experience and including share options wellbeing and health benefits flexibility and ongoing mentoring/ learning.
Employment Type
Full Time
