Website & Digital Experience Developer
Website & Digital Experience Developer
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Job Description
At parcelLab were reshaping how the worlds leading brands manage the post-purchase experience.
Our post-purchase platform helps companies like John Lewis Chicos Yeti AllSaints and others transform every touchpoint into moments that drive customer engagement build loyalty and create customers for life.
Were looking for a highly skilled WordPress full-stack developer who will own the technical development Analtyics continuous improvement and management of parcelLabs corporate website - both frontend and backend.
The site is a central pillar of our inbound marketing strategy and will be continuously expanded with new PLG features interactive tools and personalized experiences. You will take full ownership of building optimizing and maintaining our WordPress site while ensuring it delivers a high-performance buyer-led experience.
This role sits in the Marketing team but requires a deep technical skill set and the ability to translate growth ideas into code. Youll work closely with content and Sales department and will be the go-to expert for all things web tracking and CRO.
Key Responsibilities
1. Website Development & Management (Core Focus)
- Develop customize and maintain our WordPress site (both frontend & backend)
- Implement new features page templates and interactive tools (ROI calcualter interactive demo)
- Optimize for Core Web Vitals site speed and mobile responsiveness
- Manage hosting (Kinsta) staging environment backups and security updates
- Maintain and extend integrations (HubSpot GA4 Amplitude ABM tools)
- Ensure website scalability and stability as we roll out new campaigns and tools
2. Conversion Optimization & Analytics
- Implement and maintain tracking setup (GA4 GTM reverse IP lookup tools)
- Identify user journeys and optimize traffic in order to improve the user journeys
- Run and implement A/B and multivariate tests in collaboration with marketing
- Monitor and improve conversion rates through UX and performance improvements
- Use heatmaps behavioral analytics and funnel tracking to identify optimizations
3. Technical SEO
- Own technical SEO (schema markup crawlability hreflang site structure)
- Conduct regular audits and implement improvements with the content team
- Collaborate with SEO agencies for specialized tasks (e.g. link building)
4. Personalization & ABM
- Gather data and user data with complex web scraping solutions
- Implement personalized experiences and landing pages for target accounts
- Build campaign-specific microsites or page variations for ABM
- Integrate personalization into the core site using ABM tools
Requirements
- AI-First mindset: You use AI to accelerate development and optimization.
- Proven experience as a WordPress developer with strong PHP HTML CSS JavaScript skills
- Experience with custom theme and plugin development
- Strong understanding of frontend performance optimization and responsive design
- Comfortable working on backend configurations and database management in WordPress
- Familiarity with GA4 GTM CRO tools and SEO principles
- Ability to work independently and translate marketing requirements into technical solutions
Nice-to-Have
- Familiarity with ABM personalization tools (Clay Influ2 Demandbase)
- Experience in B2B SaaS or ecommerce environments
Why join parcelLab:
- Youll join a passionate and collaborative global sales team with plenty of room to grow
- Competitive salary benefits
- Exposure to high-growth accounts and verticals
- A culture that values creativity experimentation and ownership
Perks & Benefits:
Plenty of room for your own to try fail and learn!
Comprehensiveday onboarding plan in place from the very first day to help you integrate seamlessly with the rest of the company and understand new responsibilities
Equipped with the latest MacBook or PC as a digital-first company you choose whether to work entirely from home in one of our offices or a mix that suits you. Not close to one of our offices No problem! Find yourself a co-working space instead and well help cover the costs
Career development opportunities including our Leadership Development Program and our Mentorship Program as well as online language courses available budgets for further training and access to LinkedIn Learning
Stay grounded with our free meditation mindfulness and coaching sessions via our mental wellbeing platform
Regular company retreats parcelLab events (in-person and online) local and regional meet-ups as well as team off-sites
Be part of a motivated diverse and international team made up of over 25 different nationalities; and with a great rating for company culture and employee experience on Glassdoor youll love working here!
About parcelLab:
parcelLabs platform unifies every touchpoint from customer conversion order tracking delivery returns and engagement into one seamless ecosystem that not only reduces friction but actively drives repeat purchases transforming post-purchase into a competitive advantage.
Its all in a days work for us:
- Monitor over six million shipments per day
- 175 countries across the globe use our tracking pages
- 1000 brands use parcelLab for their post-purchase experience
- Shipping data comes from more than 350 carriers worldwide including DHL FedEx & DPD
- 150 employees around the globe driving innovation together
Equal Opportunities:
parcelLab is an Equal Opportunities Employer. We live the motto always joy always team always equality which means we celebrate diversity and do not accept any form of discrimination or harassment. We believe that diversity enriches our employee experience and allows each of us to deliver the best work possible.
Qualified applicants will receive consideration for employment without regard to race colour religion sex sexual orientation gender perception or identity national origin age marital status disability status or other lived experience.
Come be part of our growth contribute your ideas and share in our success as we continue to improve the post-sales customer journey for millions of people every day.
Employment Type
Full Time
