Sr. Lead, Brand & Integrated Marketing, DesignShop
Sr. Lead, Brand & Integrated Marketing, DesignShop
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Job Description
Material Bank is a fast-paced high-growth technology company and created the worlds largest material marketplace for the Architecture and Design industry providing the fastest and most powerful way to start and manage a design project. Learn more about us at or see below.
DesignShop is seeking a Sr. Lead of Brand & Integrated Marketing to play a critical role in establishing and growing our brand from its earliest stages. Launched in January 2025 DesignShop is transforming home renovation as the go-to platform that helps renovators quickly and easily find the perfect materialsmoving from inspiration to action hassle-free. Backed by Material Bank which revolutionized sampling for the architecture and design industry DesignShop is now bringing that same innovation to residential renovation.
In this role youll lead integrated marketing including creative and content strategy affiliate and influencer programs and own brand channels such as TV CTV and Direct Mail. Youll manage and own relationship with agency partners end-to-end who are responsible for delivering campaigns that build awareness drive customer acquisition and support long-term growth.
What youll do:
Content & Campaign Leadership
- Own and manage the integrated content and campaign calendar across all channels ensuring alignment with business goals and brand priorities.
- Lead cross-functional collaboration with internal teams and external partners to deliver compelling high-quality content that resonates with target audiences.
- Use performance metrics and market insights to continually optimize campaigns and refine strategies.
Creative Strategy & Oversight
- Lead agency and partner relationships providing clear briefs actionable feedback and brand direction to ensure all creative output is on-strategy and on-brand.
- Manage timelines budgets and deliverables to ensure high-quality execution within scope.
- Leverage customer insights and performance data to evolve creative approaches channels and partnerships for stronger ROI.
- Anticipate and interpret consumer and industry trends to keep DesignShop relevant and differentiated.
Marketing Channel Ownership
- Oversee affiliate influencer and brand marketing programs managing both direct reports and agency support.
- Develop and execute strategies across key brand-building channels including TV/CTV Direct Mail and emerging platforms.
- Build and nurture relationships with partners influencers and affiliates to expand reach credibility and advocacy.
- Monitor campaign effectiveness and use data to optimize tactics for measurable brand and business impact.
Brand Stewardship & Advocacy
- Ensure consistent brand expression across all marketing touchpoints safeguarding a cohesive and recognizable identity.
- Champion the voice of the customer using insights to strengthen brand storytelling and customer connection.
- Drive innovation in brand marketing by staying current with industry best practices and exploring new opportunities for engagement.
What youll bring:
- Bachelors degree in Marketing Communications Business or a related field.
- 8 years of experience in integrated brand or content marketing with proven success in consumer-facing businesses.
- Demonstrated ability to lead integrated marketing campaigns across brand channels (TV/CTV Direct Mail) as well as affiliate influencer and content programs.
- Strong leadership skills with experience managing teams and agency partners to deliver measurable outcomes.
- Highly analytical and customer-focused with the ability to turn insights into actionable strategies that improve acquisition engagement and retention.
- Excellent communicator and collaborator comfortable working across creative product and leadership teams.
- Hands-on resourceful and proactive with a track record of driving projects forward in fast-paced environments.
- Creative thinker with an interest in design innovation and emerging marketing approaches.
What youll get from us:
- Our people: If you thrive in an inclusive innovative and fast-paced organization look no further! You will get to work alongside some of the brightest minds - Join a genuinely fun and supportive workplace where we keep our employees consistently engaged through internal communication and corporate events
- Relaxation and Celebrations: Flexible PTO Sick Days Paid National Holidays and even more (ask us about this when we connect).
- Health Benefits: Wecontributeto your medical dental vision and short-term/long-termdisability plansand have a strong employee assistance program.
- Plan for your Retirement: 401(k)eligibleafter your first 90 days employed!
- Giving Back: We sponsor multiple events throughout the year to help out our communities. You will receive time off to give back as well.
- Growth: Well help you take your career to the next level. We want you to be creative and take initiative which will allow you to grow and create within the company. Most importantly be the best at what matters!
- Flexible Work Schedules: With business units and employees across the globe Material Technologies has embraced ahybrid workingmodel allowing department leaders to decide on thebest approach for their respective teams whether that beremote in person or a little of both.
About Material Bank
Material Bank is the worlds largest material marketplace for the architecture and design industry providing the fastest and most powerful way to search and sample materials. Material Bank connects design professionals to hundreds of manufacturers through facilitating brand discovery rep engagement and material sampling.
Material Bank has transformed the way an entire industry discovers and samples materials. By removing the friction that exists in the process we drive business between architects and designers (members) and our Brand Partners (clients).
Our powerful material database and proprietary robotic distribution facility allow members to order samples until midnight (ET) to be delivered free of charge anywhere in the US in one box by 10:30 AM the next morning.
Connect with us and discover your career at Material Bank.
Required Experience:
Senior IC
Employment Type
Full Time
