Director of Marketing-Public Relations
Share
Job Location:
Crosby, ND - USA
Monthly Salary:
$ 135000 - 145000
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Job Summary
Job Details
Description
Champion the Voice of CRMC Healthcare - Inspire Engage and Drive Impact
This position is on-site and not eligible for daily remote work
Join Our Team at Cuyuna Regional Medical Center
At Cuyuna Regional Medical Center (CRMC) were more than just a healthcare organization - were a community dedicated to making a meaningful impact. For more than 60 years weve been providing compassionate high-quality care in the Brainerd Lakes Area and beyond. Our team is driven by a shared commitment to excellence innovation and putting people first - both our patients and our employees. Whether youre on the front lines of patient care or supporting operations behind the scenes youll find a culture of collaboration growth and respect. If youre looking for a career where your work truly matters we invite you to join us at CRMC and be part of something bigger.
A Day in the Life of a Director of Marketing and Public Relations
Cuyuna Regional Medical Center (CRMC) is seeking a collaborative visionary leader to serve as our next Director of Marketing and Public Relations. This role is responsible for advancing CRMCs mission by strengthening our brand shaping public perception and fostering meaningful engagement with patients providers and the broader community.
The Director will oversee a talented marketing and PR team providing direction on creative campaigns media relations and community events while fostering a culture of openness collaboration and professional growth. They will guide executive communications - including CEO messages financial reporting summaries and the written strategic plan - ensuring clarity consistency and alignment with organizational priorities. Serving as both a trusted advisor to senior leadership and the organizations media spokesperson this individual will craft and deliver messages that build trust and elevate CRMCs reputation as a leader in healthcare. Working closely with physicians executives and the Director of Foundation and Community Engagement the Director will ensure marketing strategies and public initiatives are unified impactful and reflective of CRMCs values.
This position is ideal for a leader who thrives in a fast-paced environment values partnership and feedback and is passionate about shaping the voice and brand of a mission-driven healthcare organization.
Key Responsibilities
1. Lead CRMCs marketing and public relations strategy across digital traditional and social channels to elevate brand visibility.
2. Oversee creative development and campaigns ensuring all events media and collateral reflect CRMCs brand standards.
3. Guide executive communications (CEO messages system updates financial summaries strategic plans) with clarity and consistency.
4. Collaborate with the Foundation & Community Engagement team on fundraising and community initiatives to ensure unified impact.
5. Mentor and empower a high-performing marketing team while managing departmental resources and budget effectively.
About the Public Relations Department
Telling Our Story Building Our Brand
The Marketing team at CRMC brings our mission and values to life in the community. From branding and advertising to media relations and patient engagement this team connects patients providers and the public with the services and expertise CRMC offers. Whether developing strategic campaigns managing digital content or coordinating community outreach PR & Marketing plays a vital role in shaping CRMCs reputation and ensuring people turn to us for trusted high-quality healthcare.
Qualifications
Education and Experience
Required
- Bachelors Degree in Journalism Marketing Public Relations
- Proven leadership experience in marketing public relations or communications within a healthcare or a mission-driven organization.
- Exceptional written and verbal communication skills with demonstrated ability to craft executive-level communications and serve as a media spokesperson.
- Strong track record of collaborating with physicians executives and community partners to achieve shared goals.
- Experience guiding creative teams to develop impactful campaigns events and brand assets across digital print and social media.
- Ability to analyze market trends and campaign performance using insights to refine strategies.
- Skilled in balancing strategic oversight with hands-on execution in a fast-paced environment.
- Demonstrated ability to lead mentor and inspire a high-performing team.
Preferred
- Public Relations certification
- Masters degree in a related field
Compensation and Benefits
The pay range listed above is the estimated starting pay range for this role. Actual pay rate offered depends on many factors including each individuals experience level preferred education/certifications along with market conditions.
Cuyuna Regional Medical Center offers a comprehensive benefits package designed to support the health financial security and overall well-being of our employees. Eligible employees receive medical insurance dental insurance and vision insurance health savings accounts life insurance and employer contributions to a 401(k) retirement plan. Additional benefits include paid time off participation in 401(k) and 457(b) plans educational assistance and reimbursement an employee assistance program work-life balance support gym membership and other discounts and employee recognition programs.
A full job description is provided when an interview is scheduled. If needed you may request a copy earlier by emailing us at CRMC is an Equal Opportunity/Affirmative Action Employer (M/F/Disability/Veteran). If you need an accommodation during the application process please call or email for assistance.
Required Experience:
Director
Key Skills
- Special Events
- Blog Posts
- Account Executives
- Fact Sheets
- Press Releases
- Account Management
- Client Relationships
- SEO
- Content Marketing
- Client Meetings
- ROI
- Client Contact
- Client Service
