Manager, Developer Advocacy and Content
Manager, Developer Advocacy and Content
Posted on :
03-10-2025
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1 Vacancy
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Job Description
Who is Sonar
Sonar helps prevent code quality and code security issues from reaching production amplifies developers productivity in concert with AI assistants and improves the developer experience with streamlined workflows. Sonar analyzes all code regardless of who writes it your internal team genAI or third parties resulting in more secure reliable and maintainable applications. Rooted in the open source community Sonars solutions support over 30 programming languages frameworks and infrastructure technologies. Today Sonar is used by 7M developers and 400K organizations worldwide including the DoD Microsoft NASA MasterCard Siemens and T-Mobile.
We believe in developing great products that are supported by great internal teams and a strong culture. We are highly committed to and obsessed with the company users each other and our open source community. We have high standards and hold each other accountable for acting with positivity dedication thoughtfulness empathy and passion daily.
We are deliberate with our decisions with high clarity of intention. At the same time we feel extreme urgency and move forward quickly.
And lastly we are highly effective and operationally efficient. We operate collectively as One Team to accomplish our goals.
At Sonar CODE is more than just an acronym its a mindset that defines daily operations.
Why You Should Apply:
At Sonar were a group of brilliant motivated and driven professionals working hard to help supercharge developers to build better faster. Sonar helps to continuously improve code quality and code security while reducing developer toil. This means that developers can focus on doing more of what they love and less of what they dont. Our solutions dont just solve symptoms of problems we help fix issues at the source for all code whether its developer-written AI-generated or from third parties.
We have a dynamic culture with employees worldwide and hub offices in the USA Switzerland the UK Singapore and Germany. Team members should be able to come to work every day work on a product they are proud of love what they do and feel energized by their peers. With our roots deep in the open source community were all about the mission: supercharge developers to build better faster.
The Impact You Will Have:
Sonar is looking for an experienced and empathetic leader to build mentor and guide our Developer Advocacy and Content team. You will lead and inspire a talented team to connect with developers across a diverse range of channelsfrom the stages of major conferences and targeted technical videos to engaging live streams and high-impact tutorials. Step into a strategic role where your leadership will directly shape the success and market perception of Sonars market-defining code quality and code security solutions. You will build and lead a team of developer advocates and developer content creators acting as a central connector between the product team and the go-to-market team to directly drive the companys growth.
You will be instrumental in empowering your team and the entire organization to communicate authentically about our products with developers maximizing our impact in the community. Your teams work will help developers write better more secure code by translating the power of our technologywhich leverages static code analysis SCA AI-powered code fixes and secrets detectioninto clear compelling value for technical audiences.
What you will do daily:
- Lead the development and execution of a data-driven technical content strategy guiding your team in creating insightful blog posts authoritative whitepapers practical how-to guides and engaging video content to establish thought leadership and fuel demand generation.
- Define and guide your teams communication of compelling product positioning and messaging that clearly articulates the unique value of our code security solutions and differentiates them within the competitive DevSecOps market.
- Direct your teams engagement with the developer community through technical content (videos how-to tutorials blogs) webinars and events to build awareness foster adoption and gather critical feedback.
- Assist Product Marketing with the development and execution of comprehensive go-to-market strategies for new product features and launches ensuring seamless cross-functional alignment.
- Collaborate intimately with product marketing product management and development sales engineers and demand generation teams to plan and execute programs that drive adoption and revenue.
- Act as the voice of the technical customer and developer community internally using market intelligence and feedback gathered by your team to influence product roadmap decisions and prioritization.
- Drive a deep team-wide understanding of our target technical customers and the competitive landscape translating insights from market research into actionable product and marketing strategies.
- Guide the creation of high-impact technical materials including solution demonstrations to empower our sales and solution engineering teams to effectively communicate the value of our solution.
The experience you will need:
- Proven experience (7 years) leading product marketing technical marketing or developer advocacy teams within the software development space.
- A track record of leading teams that successfully create deep technical marketing content that resonates with and is trusted by developers and software professionals.
- Extensive experience in programming and DevSecOps enabling you to lead technical discussions with developers authentically and particular:
- Strong understanding of the Software Development Life Cycle (SDLC) and developer tools.
- Good understanding of code development and analysis concepts such as static code analysis SCA Git CI/CD pipelines IDEs and AI coding tools.
- Familiarity with DevSecOps platforms and their integration into developer workflows.
- Deep technical understanding and passion for software products and the underlying technology.
- Ability to understand and communicate technical concepts effectively to both technical and non-technical audiences.
- Exceptional written and verbal communication skills with fluency in English.
- Strong presentation and storytelling skills with the ability to simplify complex technical concepts for diverse audiences.
- Ability to lead and work collaboratively with cross-functional teams in a fast-paced environment.
Why you will love it here:
- Our culture and mission set us apart. We have a dynamic work culture that values respect and kindness and embraces the right to fail (and get right back up again!).
- Great people make a great company. We value people skills as much as technical skills and strive to keep things friendly while still being passionate leaders in our domains.
- We have a flexible work policy that includes 3 days in-office and 2 days work-from-home each week for those located near our office locations; some locations such as Dubai India Japan and Australia operate fully remotely.
- We have a growth mindset. We love learning and believe continuous education is critical to our an ever-changing industry new skills are necessary and were happy to help our team acquire them.
- As the leader in our field our products and services are as strong as our internal team members.
- We embrace transparency with regular meetings cascading messages and updates on the growth and success of our organization.
Benefits of Working with Sonar:
- Flexible comprehensive employee benefit package.
- We encourage usage of our robust time-off allocations. You will receive 23 days of PTO per calendar year (on a pro-rated basis depending on your employment start date) with additional time provided for sickness life events and holidays.
- We offer an exciting 401(k) plan that has a 4% match fully vested on day one of participation.
- Generous discretionary Company Growth Bonus paid annually.
- Fully paid parking in the heart of downtown Austin Texas.
- Global workforce with employees in 20 countries representing 35 unique nationalities.
- We have an annual kick-off somewhere in the world where we meet to build relationships and goals for the company.
- Monthly catered events and team events
We Value Diversity Equity and Inclusion:
At Sonar we believe that our diversity is our strength. We are a global company that values and respects different backgrounds perspectives and cultures.
We are committed to fostering a diverse and inclusive work environment where everyone feels valued and empowered to contribute their best. We are proud to be an equal opportunity employer and welcome all qualified applicants regardless of race color religion gender gender identity or expression sexual orientation national origin genetics disability age or veteran status.
All offers of employment at Sonar are contingent upon the precise results of a comprehensive background check and reference verification conducted before the start date.
We do not currently support visa candidates in the US.
Applications that are submitted through agencies or third party recruiters will not be considered.
Required Experience:
Manager
Employment Type
Full-Time
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