Senior Manager Digital Marketing Automation

Shape the customer experience. Lead the digital future.

At Tabcorp were transforming how Australians engage with entertainment. For our Marketing Digital Brand and PR teams that means putting customers at the centre of every decision and evolving with them.

Were not just building campaigns. Were crafting nationwide experiences that connect inspire and deliver. Were looking for strategic thinkers digital innovators and customer champions who want to lead the market and make every moment count.

Game to join us

What youll do

The Senior Manager - Digital Marketing Automation is responsible for leading a small team (5) as well as driving Tabcorps marketing automation strategy and execution across digital channels. This role drives customer engagement lifecycle marketing and campaign performance through data-driven automated experiences. Youll be the strategic lead for marketing automation platforms ensuring seamless integration personalisation and optimisation of customer journeys.

This role requires availability to work a Tuesday to Saturday roster

Key Accountabilities:

• Develop and lead the end-to-end strategy for digital marketing automation across email SMS push notifications and other digital channels.
• Own and manage marketing automation platforms (e.g. Adobe Campaign Classic & Journey Optimiser) ensuring optimal configuration performance and scalability.
• Design and implement automated customer journeys that drive acquisition retention and reactivation aligned with lifecycle stages and business goals.
• Leverage customer data to build dynamic segments and deliver personalised messaging at scale.
• Monitor and analyse campaign performance using insights to optimise content timing and targeting.
• Partner with CRM Digital Product and Data teams to ensure automation efforts are aligned and integrated across the customer experience.
• Ensure all marketing automation activities comply with privacy spam and data regulations.
• Stay ahead of marketing automation trends tools and techniques to continuously improve Tabcorps capabilities.
• Project manage migrations and integrations of the CRM platform and supporting MarTech systems.
• Deliver regular reporting on campaign performance customer engagement and ROI with actionable insights for stakeholders.
• Manage budgets and vendors oversee spend contracts and external partnerships.

What youll bring

• Proven experience in leading digital marketing automation in a complex data-rich environment.
• Expertise in marketing automation platforms (e.g. Salesforce Marketing Cloud Adobe Campaign Braze).
• Strong understanding of customer lifecycle marketing segmentation and personalisation.
• Analytical mindset with experience in A/B testing performance tracking and optimisation.
• Excellent stakeholder management and communication skills.
• Ability to manage multiple projects and priorities in a fast-paced environment.
• Passion for innovation automation and customer-centric marketing.
• Familiarity with data privacy and compliance requirements in digital marketing.

This is your chance to lead the digital customer experience for one of Australias most iconic brands.

What youll get

• Extra leave options including 5 bonus days annually cultural and volunteer leave and 18 weeks of parental leave.
• Access to corporate discounts and our leading health and wellbeing app.
• Monthly social events competitions awards and free tickets to entertainment experiences.

About Us

Tabcorp is Australias leading gambling entertainment company. Our 3000 team is as diverse as Australia itself. Our people drive the iconic homegrown world-class brands TAB Sky Racing and MAX. As an ASX-listed company were proud to shape our industry for the better.

Apply Now

Now is the time to join Tabcorp! The start of a new exciting chapter in our long history. We have a dynamic CEO in Gillon McLachlan and were building a winning culture by bringing our office-based teams together onsite every day. We value flexibility - like adjusting start or finish times or working remotely when required however we believe being together is key to our success.

Were committed to creating an inclusive workplace where everyone feels valued for their contribution and has a sense of belongingand is treated with respect. As a Tabcorp employee you will:

• foster a respectful and inclusive working environment within your team;
• support and contribute to initiatives aimed at managing the risk of gender inequality sexual harassment and other inappropriate behaviour in our workplaces.

We welcome applications from candidates with visible and non-visible disability or with any workplace accessibility requirements. Please reach out viashould you require any accommodations or adjustments to ensure your full participation in our recruitment process.

Tabcorp is a Circle Back Initiative employer we commit to respond to every applicant.