Field Program Marketing Manager
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Job Location:
Monthly Salary:
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Job Summary
About the team
This role is critical for driving pipeline creation and brand presence in the Japanese market through integrated campaigns field programs and large-scale marketing initiatives.
As part of the APAC Marketing organization this role will report directly to the Director of Marketing Japan and functionally align with the broader APAC team. Through APAC the role contributes to global campaign strategy and provides input and reporting to the Global CMO organization.
About the role
Field Marketing Manager will play a central role in driving pipeline creation in the Japanese market.
This is an Individual Contributor (IC) role meaning there is no direct team management but the position requires leading initiatives and influencing cross-functional stakeholders across Sales APAC Regional Marketing and Global Marketing to accelerate growth. This position requires balancing strategy and execution leading both medium-to-large scale events and digital initiatives while acting as a bridge between Sales APAC Regional Marketing and Global Marketing to accelerate growth.
Key Responsibilities:
- Lead demand and pipeline generation in the Japanese market
- Plan and execute medium-to-large scale events to engage prospects and customers
- Drive lead generation and MQL conversion through house lists and paid media
- Lead sales-led marketing campaigns in collaboration with the Sales team
- Localize and execute global campaigns for the Japan market
- Strengthen CxO engagement and brand awareness through PR and media initiatives
What youll do:
- Lead pipeline and demand generation in the Japanese market ensuring consistent contribution to revenue targets
- Plan and execute medium-to-large scale events that engage decision-makers and accelerate opportunities
- Drive lead generation and MQL conversion through house lists and paid media campaigns
- Partner with Sales to lead sales-led marketing programs that directly impact pipeline creation
- Localize and execute global marketing campaigns adapting messaging to resonate with the Japanese market
- Enhance CxO engagement and brand visibility through PR media and executive programs
What youll need:
- 10 years of B2B marketing experience (IT industry experience preferred)
- Proven track record of pipeline generation in partnership with Sales
- Experience executing end-to-end marketing campaigns (strategy execution measurement)
- Strong project management skills coordinating multiple stakeholders and vendors on time and within budget
- Practical experience with or strong understanding of CRM/MA tools such as Salesforce or Marketo
- Ability to collaborate cross-functionally with Sales CS and global teams
- Business-level English proficiency for APAC and global alignment
- Partner marketing experience in an IT company (working with resellers system integrators alliances)
- Knowledge or experience in specific verticals (e.g. manufacturing consulting or other enterprise industries)
Whats in it for you
- Competitive equity package
- Wellbeing benefit and WFH equipment allowance
- Group Personal Accident Insurance (業務災害総合保険) and Group Long-Term Disability Insurance (団体長期障害所得補償保険).
- Reimbursement for the annual health check
- Annual learning and development allowance to grow your skills and career
- Company-sponsored English lessons
- Travel allowance for your commute
Required Experience:
Manager
Key Skills
- Project Management Methodology
- Project / Program Management
- Program Management
- Management Experience
- Microsoft Powerpoint
- Project Management
- Microsoft Project
- Budgeting
- DoD Experience
- Leadership Experience
- Supervising Experience
- Contracts
About Company
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