Senior Product Marketing Manager (Remote)

Denver, CO - USA

Monthly Salary: $ 150000 - 188600

Posted on: 30+ days ago

Vacancies: 1 Vacancy

Job Summary

At Guild we believe talent is everywhere and that opportunity should be too. We continue to have our home and headquarters in Denver but we have embraced a distributed model of working to reach the best talent in the United States. While some roles may require proximity to our Denver office roles based outside of our Denver office can sit in any of the following 32 states: AZ CA CO CT FL GA ID IL IN KS MA MD ME MI MN MO NC NH NJ NV NY OH OK OR PA SC TN TX UT VA WA WI and Washington D.C. Please only apply if you are able to live and work full-time in one of the states listed above. State locations and specifics are subject to change as our hiring requirements shift.

If you are an Internal Candidate please apply via our Internal Job Board.

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To thrive as a company and meet our impact goals we must cultivate a culture of high-performance. We know managers are often the single-largest driver of employee satisfaction and growth and our talent is our biggest asset. Because of that weve identified consistent expectations for all of Guilds people managers helping you know what to expect from your experience here.

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Guild is seeking a Senior Product Marketing Manager to lead the development of strategic industry positioning and messaging for one of our priority this highly visible and cross-functional role youll bring Guilds full portfolio of solutions to life ensuring our narrative resonates deeply with buyer personas differentiates us in a crowded market and drives pipeline and revenue growth.

This role blends industry-focused storytelling with portfolio-level marketing. Youll serve as the voice of your assigned industry internally and the architect of Guilds narrative externallycrafting compelling content enabling the field and activating bold messaging across campaigns events and channels.

Responsibilities:

Market Insight Leadership: Lead ongoing customer market and competitive research within your assigned verticaltranslating insights into actionable recommendations that shape messaging GTM strategy and sales enablement. Bring sharp perspective on buyer pain points industry dynamics and emerging opportunities that Guild can uniquely address.
Own Industry Positioning & Narrative: Own the creation refinement and articulation of Guilds industry positioningensuring clarity differentiation and resonance with HR L&D and executive buyers. Build narrative-driven assets that bring this story to life from messaging frameworks and executive guides to external-facing decks. Extend Guilds voice through high-impact channels such as events webinars and thought leadership platforms to drive demand and shape the market.
Cross-Functional Collaboration & Activation: Partner with Sales Enablement Customer Success Product and Brand to activate industry messaging across all GTM motions. Ensure a unified powerful story across campaigns pitches events and webinarsdirectly supporting pipeline growth and sales momentum.
Strategic Influence: Serve as a trusted partner to Sales Customer Success and Product leaders. Surface industry insights that inform product roadmap decisions identify vertical use cases and guide long-term go-to-market strategy. Measure and optimize messaging effectiveness to ensure impact on pipeline and revenue.

Required Proficiencies

6 years in product marketing or related field with a proven track record in positioning and messagingpreferably in B2B SaaS or HR Tech
Exceptional storytelling and communication skills with the ability to distill complex ideas into clear compelling narratives for diverse audiences especially HR or L&D buyers
Expertise in competitive analysis market research and leveraging insights to shape vertical messaging and GTM strategy
Experience crafting cross-product messaging and aligning capabilities to industry-specific pain points and use cases
Proven success partnering with Sales and Enablement to create impactful sales narratives tools and plays
Ability to build consensus across executive and cross-functional teams and influence strategy in complex organizations

Nice to have

Experience marketing to or working in a specific industry (e.g. healthcare retail financial services manufacturing)

We are committed to equal pay for equal work and believe in compensation transparency. All salary ranges are standardized nationwide and will not vary by region. This role offers a competitive total compensation package including a base salary of $150000-$188600 and stock options. Compensation offered will be based on a combination of factors such as experience competencies and internal equity.

Posting Date: October 1st 2025
*This role will remain open for a minimum of 3 days.

Guild is Americas leading talent development company partnering with the countrys most innovative employers including Chipotle Target Walgreens JPMorgan Chase Hilton PepsiCo Tyson and more to build the talent needed for today and a resilient workforce for tomorrow. Guild helps employers identify develop and mobilize internal talent enabling workers to gain skills for in-demand roles and helping companies stay agile. By connecting employees to real-world learning coaching and career support and providing companies with actionable talent insights Guild transforms overlooked talent into high-impact contributors and positions companies for long-term sustainable growth. For more information visit.

Guild is female-founded and a certified B Corp. The company has been named to the TIME100 Most Influential Companies of 2022 list CNBC Disruptor50 list three years in a row Inc. Best Led Companies list Fast Co. World Changing Ideas list and the B Lab Best for the World list among many others.

Guild is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. If you have a disability or special need that requires accommodation please let your recruiter know. We currently offer the following benefits:

Access to low-cost high-quality health care options through Collective Heath and Kaiser (due to coverage limitations Kaiser is currently only available in CA & CO)
Access to a 401k to help save for the future
Vacation policy to rest and recharge
8 days of fully-paid sick leave to take the time to heal and or recover
Family-friendly benefits including 12 weeks of parental leave for non-birthing parents and 18-20 weeks for birthing parents; 4-week ramp-up period for when employees return from a leave of 6 weeks or more; as well as employer-paid short-term and long-term disability employer-sponsored life insurance fertility and caregiving benefits.
Well-rounded wellness benefits including free and low cost mental health resources and financial wellbeing support services
Education benefits and tuition assistance to help your future development and growth

PRIVACY NOTICE

I understand that I am applying for employment with Guild and am being asked to provide information in connection with my application. I further understand that Guild gathers this information through a third-party service provider and that Guild may use other service providers to assist in the application process. Guild may share my information with such third-party service providers in connection with my application and for the start of employment.

I understand and agree to Guilds use of my information in accordance with Guilds and for applicants that are residents of the State of California Guilds Applicant Privacy Notice and California Notice at Collection.

Required Experience:

Manager

If you are an Internal Candidate please apply via our Internal Job Board.

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Responsibilities:

Market Insight Leadership: Lead ongoing customer market and competitive research within your assigned verticaltranslating insights into actionable recommendations that shape messaging GTM strategy and sales enablement. Bring sharp perspective on buyer pain points industry dynamics and emerging opportunities that Guild can uniquely address.
Own Industry Positioning & Narrative: Own the creation refinement and articulation of Guilds industry positioningensuring clarity differentiation and resonance with HR L&D and executive buyers. Build narrative-driven assets that bring this story to life from messaging frameworks and executive guides to external-facing decks. Extend Guilds voice through high-impact channels such as events webinars and thought leadership platforms to drive demand and shape the market.
Cross-Functional Collaboration & Activation: Partner with Sales Enablement Customer Success Product and Brand to activate industry messaging across all GTM motions. Ensure a unified powerful story across campaigns pitches events and webinarsdirectly supporting pipeline growth and sales momentum.
Strategic Influence: Serve as a trusted partner to Sales Customer Success and Product leaders. Surface industry insights that inform product roadmap decisions identify vertical use cases and guide long-term go-to-market strategy. Measure and optimize messaging effectiveness to ensure impact on pipeline and revenue.

Required Proficiencies

6 years in product marketing or related field with a proven track record in positioning and messagingpreferably in B2B SaaS or HR Tech
Exceptional storytelling and communication skills with the ability to distill complex ideas into clear compelling narratives for diverse audiences especially HR or L&D buyers
Expertise in competitive analysis market research and leveraging insights to shape vertical messaging and GTM strategy
Experience crafting cross-product messaging and aligning capabilities to industry-specific pain points and use cases
Proven success partnering with Sales and Enablement to create impactful sales narratives tools and plays
Ability to build consensus across executive and cross-functional teams and influence strategy in complex organizations

Nice to have

Experience marketing to or working in a specific industry (e.g. healthcare retail financial services manufacturing)

Posting Date: October 1st 2025
*This role will remain open for a minimum of 3 days.

Access to low-cost high-quality health care options through Collective Heath and Kaiser (due to coverage limitations Kaiser is currently only available in CA & CO)
Access to a 401k to help save for the future
Vacation policy to rest and recharge
8 days of fully-paid sick leave to take the time to heal and or recover
Family-friendly benefits including 12 weeks of parental leave for non-birthing parents and 18-20 weeks for birthing parents; 4-week ramp-up period for when employees return from a leave of 6 weeks or more; as well as employer-paid short-term and long-term disability employer-sponsored life insurance fertility and caregiving benefits.
Well-rounded wellness benefits including free and low cost mental health resources and financial wellbeing support services
Education benefits and tuition assistance to help your future development and growth