Senior Email & Lifecycle Marketing Manager
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Job Location:
San Jose, CA - USA
Monthly Salary:
Not Disclosed
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Job Summary
Innovate with purpose
At BILL we believe in empowering the businesses that drive our economy. By replacing outdated financial processes with innovative tools we help businessesfrom startups to established brandsmake smarter decisions and gain control of their operations. And we dont stop there: were creating the future of financial automation so businesses can spend more time on what matters.
Working here means you become part of a vision-driven team thats ready to tackle challenges and build cutting-edge solutions. We value purpose drive and curiosityand we thrive in a fast-paced ever-changing environment. Whether in one of our offices in San Jose CA Draper UT or working remotely BILLders collaborate to deliver real impact for businesses that need more time in their busy weeks.
BILL builds high performing teams and we seek to hire the best talent for every role. Were committed to building a workplace that fosters inclusion and diverse perspectives valuing each persons unique skills and experiences. Wed love to hear from youyou might be just what were looking for whether in this role or another.
Lets give businesses more time for what matters.
Make your impact within a rapidly growing Fintech Company
We are seeking a seasoned Senior Email & Lifecycle Marketing Manager to own our customer-facing messaging programs across the full lifecycle. This role will focus on trial and customer onboarding feature and product adoption cross-sell and upsell and reactivation right candidate has proven expertise building automated personalized data-driven lifecycle journeys and will partner closely with Customer Marketing Product Marketing GTM Ops and PLG managers to deliver measurable impact on retention adoption and revenue. This role also leverages Pendo as a key engagement and messaging tool.
Wed love to chat if you have:
Key Responsibilities
- Strategy & Roadmap
- Co-develop lifecycle marketing strategy with Customer Marketing and Product Marketing to ensure messaging tone and timing are aligned across all channels.
- Define and manage the email and lifecycle marketing roadmap for onboarding activation adoption upsell and reactivation.
- Leverage Pendo as a core tool for in-app messaging and feature adoption.
- Develop automated trigger-based journeys tailored to customer behaviors and lifecycle stages.
- Execution & Optimization
- Own key lifecycle growth targets (activation adoption upsell reactivation) and be directly accountable for delivering measurable impact on these metrics through email and in-app programs.
- Build and deploy campaigns using (experience with Marketo Braze or similar tools welcome).
- Use Pendo and to deliver coordinated email and in-app experiences.
- Manage segmentations dynamic content and personalization for maximum relevance.
- Design test and optimize A/B and multivariate experiments to improve open click and conversion rates.
- Demonstrated advanced proficiency in leveraging AI tools and automation to design execute and optimize marketing campaigns.
- Ensure compliance with email best practices and regulations (CAN-SPAM GDPR etc.).
- Analytics & Reporting
- Track and report KPIs across lifecycle programs (activation adoption upsell churn LTV).
- Partner with analytics GTM Ops Customer Marketing and Product Marketing to develop dashboards and actionable insights.
- Use data to iterate and scale high-performing programs.
- Cross-Functional Collaboration
- Work in lockstep with Customer Marketing and Product Marketing to plan and execute messaging strategies across email in-app and other channels.
- Coordinate with Product and Customer Success to align messaging with launches and customer needs.
- Partner with GTM Ops to integrate data flows improve targeting and measure impact.
- Asset & Process Management
- Maintain an organized inventory of email assets templates automation flows and Pendo experiences.
- Document and standardize processes for consistent execution.
Qualifications
- 7 years of email or lifecycle marketing experience in B2B SaaS or similar environment.
- Deep expertise with marketing automation platforms ( Marketo Braze or comparable tools).
- Familiarity with Pendo or similar in-app engagement platforms and ability to integrate in-app and email experiences.
- Proven track record of building and scaling automated personalized lifecycle programs that drive measurable outcomes.
- Strong segmentation testing and analytics skills with ability to translate insights into action.
- Working knowledge of HTML/CSS for email template editing a plus.
- Familiarity with CRM systems (Salesforce or similar) and integrating email with customer data platforms.
- Excellent project management and cross-functional collaboration skills.
- Solid understanding of email compliance (CAN-SPAM GDPR etc.).
The estimated salary range for this role is noted below for our San Jose based role. Our ranges for each role and job level are based on a variety of factors including candidate experience expertise and geographic location and may vary from the amounts listed above. The role is also eligible for a competitive benefits package that includes: medical dental vision life and disability insurance 401(k) retirement plan flexible spending & health savings account paid holidays paid time off and other company benefits.
The estimated base salary range for this role is noted below for our office location in Draper UT. Additionally this role is eligible to participate in BILLs bonus and equity plan. Our ranges for each role and job level are based on a variety of factors including candidate experience expertise and geographic location and may vary from the amounts listed above. The role is also eligible for a competitive benefits package that includes: medical dental vision life and disability insurance 401(k) retirement plan flexible spending & health savings account paid holidays paid time off and other company benefits.
Whats in it for you
Redefining how businesses automate their work is a fast-paced exciting and fun environment. But we also have benefits and perks to ensure the magic isnt only experienced by our customers but by our employees as well.
Here is a preview of some of the amazing benefits here at BILL:
- 100% paid employee health dental and vision plans (choose HMO PPO or HDHP)
- HSA & FSA accounts
- Life Insurance Long & Short-term disability coverage
- Employee Assistance Program (EAP)
- 11 Observed holidays and wellness days and flexible time off
- Employee Stock Purchase Program with employee discounts
- Wellness & Fitness initiatives
- Employee recognition and referral programs
- And much more
Dont believe us Check out our culture benefits and teams on our career site LinkedIn Life or YouTube pages.
BILL is an Equal Opportunity Employer. We believe our best ideas come from the unique stories perspectives and experiences of our team members. We welcome people of all backgrounds abilities and identities to bring their authentic selves and contribute to our culture.
We are committed to a transparent inclusive hiring process that reflects our values. If you need accommodations at any stage please contact .
Required Experience:
Manager
Key Skills
- EAM
- Electrical Controls
- Design Management
- ABB
- Document Control
- Corporate Development
About Company
BILLIONAIRES GATE IS THE WORLD’S LEADING AND MOST POWERFUL LUXURY CONCIERGE SERVICE. WE FOCUS ON ONLY LUXURY LIFESTYLE MANAGEMENT AND DEAL WITH ONLY THE VERY BEST, PERSONALLY HAND SELECTED SERVICES AND PRODUCTS IN EACH FIELD.
