A B Testing Web Developer II
A B Testing Web Developer II
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Job Description
The A/B Testing Web Developer II is responsible for executing merchandising and testing for all eCommerce websites by coordinating coding and analyzing test and personalization efforts that ultimately drive increased conversions and sales as well as improve the customers overall web experience to drive measurable revenue growth.
This is a remote opportunity with quarterly visits to our Las Vegas office as well as your first week of employment.
Responsibilities:
Manage and implement testing and personalization efforts from development to deployment/launch based on customer segmentation studies and interactions of each consumer with the business and/or website in partnership with business owners
Own the requirements for our A/B testing solution and will act as the Subject Matter Expert (SME) for personalization and testing from a technical implementation standpoint
Create & execute personalizations A/B tests multivariate tests the digital channel based on business needs and goals using Adobe Target
Front end development will be required in JS and CSS primarily to build experiences for testing and personalizations that cannot be accomplished in the VEC (Visual Experience Composer) within Adobe Target
Develop processes and repeatable patterns that other teams can use to easily integrate their digital products with Adobe Target
Test track and analyze ongoing personalizations to ensure optimum performance
Collaborate with product owners hotel strategy booking engine and web development teams to develop and execute new testing opportunities
Assist in creating testing and personalization documentation for the Optimization team using Confluence and JIRA
Provide strategic recommendations based on test results and user behavior analysis
Drive adoption and own a backlog of potential test and personalization designs based on industry standards
Create audiences utilizing both mBox parameters and imported data from our CDP Hightouch and is also responsible for knowing the difference between the two for audience use cases
Assist with Adobe Target implementation via Adobe Tags or WebSDK as needed you will be the implementation expert
Provide functional and technical expertise to support business applications and underlying processes
Work well with the team to ideate prioritize estimate execute and launch tests by aligning on priorities proactively avoiding obstacles and addressing issues as they arise
Requirements:
6 years experience working hands on in front end web development and a strong demonstrable knowledge of HTML JavaScript and CSS are required
6 years experience with Adobe Target or similar testing platforms
2 years experience with Adobe Analytics or similar analytics platforms
Proficiency in JIRA Confluence and MS Office including PowerPoint Excel and Word
Strong analytical and problem-solving mindset
Ability to clearly and effectively communicate both orally and in writing including up to senior executives
Ability to work with minimal supervisionand cross-divisionally to accomplish goals
Ability to meet deadlines prioritize and adapt to evolving business needs
Understanding of digital retail operations (marketing channels targeting and personalization digital merchandising site production)
Must desire to work in a collaborative environment and help train/educate others across the team
Solution oriented; positively impacts the environment of his or her direct team and Marketing department
Bachelors degree required
Employment Type
Full-Time
