AVP, Marketing, Financial Services Investments and Partnership
AVP, Marketing, Financial Services Investments and Partnership
Employer Active
Job Alert
You will be updated with latest job alerts via email
Share
Job Alert
You will be updated with latest job alerts via email
Job Description
#LI-ML1
Job Description Summary
We take pride in the services we provide and value the relationships we develop to support the business in achieving their objectives. Our goal is to be the most trusted innovative and agile learning and development organization; delivering solutions that build confidence and drive performance. If you are a strong leader that is adaptable a problem solver enjoys making a difference and are driven by your creative energy to share knowledge with others we want to hear from you!As the AVP Marketing you will lead our Financial Services (NF) Investments and Partnerships function that bridges fund marketing strategy thought leadership consultation and high-impact partnerships to drive business-line growth brand equity and engagement. Youll be responsible for accelerating fund adoption across NFs diverse distribution channels including advisor-directed sales institutional sales (IID) retirement platforms and variable annuity and life products. Youll serve on the NF Marketing Integration leadership team.
Job Description
Key Responsibilities:
Lead a high-performing team of marketers strategists and account-based relationship managers. Oversee associate management and development including performance management salary planning and administration training and development workflow and organization planning day-to-day management hiring and placement.
Identify investment and resource needs of department and advocate for secure and deploy to plan.
Oversee content and digital engagement strategy for cross-BU investments marketing (Annuity RS and Life) inclusive of Investment Experience Hub.
Oversee highly-regulated investments product marketing function with an eye toward speed-to-market and compliance.
Lead thought leadership partnership strategy responsible for identifying developing and managing strategic alliances that enhance brand equity expand customer reach and drive integrated marketing initiatives across channelsensuring alignment with regulatory standards and business objectives.
Build business cases and secure funding for partnerships.
Advance Investments to elevate selling systems across the NF portfolio of products further positioning Nationwide as a financial services company.
Lead and execute IMG business segment marketing strategy. Partner with IMG third party asset manager team to expand brand reach and engagement by optimizing available third party assets across marketing channels.
Drive experience and product innovation through research and testing. Champion automation and AI in experiences to accelerate outcomes and drive efficiencies.
Partner with NF Marketing and Sales teams to integrate Investments and Partnership assets and capabilities in marketing and sales processes.
Implement feedback loops and analytics to continuously improve customer satisfaction and loyalty.
Direct the development of business perspective work plans to determine needed resources to deliver program/project charters requirements user acceptance testing strategies and system implementation.
Spearhead marketing and enablement efforts that support NFs mission to serve the agricultural community including through legacy planning and financial education initiatives. Creates and distributes targeted thought leadership strategies content and expertise to solve financial futures for the Agricultural community using proprietary research internal expertise and partnerships with industry leaders. Develops and supports relationships with Farm Credit Partners.
Lead the Nationwide Retirement Institute partnership strategy Ag Financial partnerships (such as Land as Your Legacy) and key thought leadership relationships such theNational Council on Aging and The American College.
Operate with a broad enterprise-wide lens to align Investments and Partnerships marketing efforts with NFs strategic goals while also delivering measurable results at the channel and community level.
Lead a high-performing team of marketers strategists and experienced designers. Oversee associate management including performance management salary planning and administration training and development workflow and organization planning day-to-day management hiring and placement and disciplinary actions for direct and indirect reports.
May perform other responsibilities as assigned.
Reporting Relationships: Reports to VP Marketing Integration - NF. Lead team of 16 professionals including 4-6 direct reports.
Typical Skills and Experiences:
Education: BA in Marketing or Digital Field; MBA preferred.
License/Certification/Designation: Role requires FINRA Series 26 6 licenses. Will be to acquire within 120 days of hire.
Experience: Typically 10 or more years of experience in marketing leadership roles financial services preferred with a strong focus on business-to-business audience development. Proven track record in senior marketing roles ideally in financial services/investment management. Experience leading cross-functional teams and managing large-scale marketing initiatives.
Knowledge Abilities and Skills: Strategic Thinking: ability to develop and execute long-term marketing strategies aligned with business goals. Relationship Management: strong interpersonal skills to manage internal stakeholders and external partners. Analytical Acumen: proficiency in using data to drive decisions measuring ROI and optimizing effectiveness. Leadership: ability to inspire and lead teams manage budgets and influence C-suite executives. Investment management industry knowledge. Deep understanding of financial products (e.g. mutual funds ETFs). Experience identifying negotiating and managing strategic partnerships.
Other criteria including leadership skills competencies and experiences may take precedence.
Staffing exceptions to the above must be approved by the hiring managers leader and Human Resource Business Partner.
Values: Regularly and consistently demonstrates Nationwide Values.
Job Conditions:
Overtime Eligibility: Not Eligible (Exempt).
Working Conditions: Normal office environment. Some travel may be .
ADA: The above statements cover what are generally believed to be principal and essential functions of this job. Specific circumstances may allow or require some people assigned to the job to perform a somewhat different combination of duties.
Benefits
We have an array of benefits to fit your needs including: medical/dental/vision life insurance short and long term disability coveragepaid time off with newly hired associates receiving a minimum of 18 days paid time off each full calendar year pro-rated quarterly based on hire date nine paid holidays 8 hours of Lifetime paid time off 8 hours of Unity Day paid time off 401(k) with company match company-paid pension plan business casual attire and more. To learn more about the benefits we offer click here.
Nationwide is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive culture where everyone feels challenged appreciated respected and engaged. Nationwide prohibits discrimination and harassment and affords equal employment opportunities to employees and applicants without regard to any characteristic (or classification) protected by applicable law.
NOTE TO EMPLOYMENT AGENCIES:
We value the partnerships we have built with our preferred vendors. Nationwide does not accept unsolicited resumes from employment agencies. All resumes submitted by employment agencies directly to any Nationwide employee or hiring manager in any form without a signed Nationwide Client Services Agreement on file and search engagement for that position will be deemed unsolicited in nature. No fee will be paid in the event the candidate is subsequently hired as a result of the referral or through other means.
Employment Type
Full-Time
