Digital Marketing Analyst

We Put the World on Vacation

The Digital Marketing Analyst is responsible for supporting strategic guidance and optimization of our paid digital efforts and campaigns across various marketing channels including paid search paid social programmatic display online video and more across a suite of Travel & Leisure Co. brands. This role will help leverage digital media to achieve and exceed T&L business objectives and partners with business groups across the organization to deliver against key drivers for the organization such as membership acquisition booking generation member retention reputation management and overall brand awareness. This is a hybrid position working in office Monday Tuesday Wednesday and remotely Thursday Friday.

Reporting to the Manager Digital Marketing they will work in close partnership with our in-house digital marketing team as well as analytics segmentation brand design web and legal teams.

How Youll Shine:

Paid Digital Media Execution & Optimization

• Support strategy guidance optimization and day-to-day execution of digital paid media programs across key enterprise brands for paid search programmatic paid social and more to meet business KPIs
• Gather necessary assets (creative copy URLs UTMs etc.) for launch from internal partners and in-house marketing team
• Create detailed brief for implementation of campaigns and deliver to in-house team for build
• Facilitate research and analysis to aid in identifying optimal media channel mix platforms and partners for campaign execution
• Partner and collaborate with internal business teams (marketing analytics creative web) to deploy and evolve program based on changing business needs/objectives
• Build and foster strong relationships with media partners and vendors ensuring optimal campaign set-up competitive media pricing exclusive placements ongoing performance improvements and adherence to insertion order T&Cs
• Support routine campaign account audits ensuring programs maintain executional excellence in all facets: campaign creative campaign structure and strategy audience targeting keyword strategy tracking and tagging infrastructure
• Work with internal teams to ensure creative assets meet placement best practices and site specs/requirements
• Leverage marketing automation tools to develop efficiencies and improvements within digital marketing programs
• Evaluate and employ evolving trends technologies and procedures in the digital space to our programs aimed at improving paid media performance
• Stay informed of industry regulations and compliance guidelines ensuring all media buying activities adhere to legal and ethical standards

Paid Digital Media Analysis & Measurement

• Continuously monitor digital campaign performance results in partnership with team to determine what is working and what can be improved
• Work closely with analytics and in-house marketing team to identify key drivers of engagement and conversion. Then ensure said KPIs are embedded within campaign strategy
• Successfully leverage and analyze reports/dashboards to uncover performance trends and develop actionable insights to enhance digital marketing programs
• Work collaboratively with the analytics and in-house marketing team on media performance and optimization establishing the most effective targeting and personalization strategies
• Present key insights and findings that effectively highlight campaign results and recommendations for future campaign success

Team Collaboration & Communication

• Create strong cross functional relationships with peers in other business units to foster shared work learning and leverage leading practices
• Collaborate with peers and build deep understanding of cross-channel strategies to spot opportunities or create synergies where possible
• Provide strong internal client service (e.g. quality responsiveness and attention to detail)

Travel Requirements:

• Travel may be required to work with media agency platform vendors and regional business partners to receive and provide training and support for decentralized media activities (less than 10% of time).

What Youll Bring:

• Bachelors degree in marketing Business Hospitality or related field required.
• 4 years of experience of paid search planning/strategy social digital media planning or buying digital ad ops or trafficking analytics or digital campaign management.
• 2 years working with or for a digital marketing agency a plus
• Experience in multiple media channels such as paid search programmatic display mobile social media video and emerging platforms.
• Bing/Google Ads Search certified preferred
• Meta Certified Professional preferred
• Google certified preferred (Display Video)
• Microsoft Office proficiency (strong aptitude in Excel and PowerPoint)
• Excellent and proven critical thinking skills to quickly evaluate issues troubleshoot and prioritize accordingly
• Excellent communicator able to work well with remote partners as well as face to face.
• Excellent verbal written and presentation skills
• Passionate about engaging potential customers and building out best practices.
• Confident presence and ability to present to various levels of leadership.
• A desire to test and learn as well as innovate.
• Experience developing CRM/1st Party Data digital strategies a plus
• Experience in the travel industry a plus
• Knowledge and experience in timeshare/vacation ownership industry a plus
• Solid in-platform working knowledge and campaign management experience required across key digital platforms: Google Ads Microsoft Bing Ads SA360 Google Ads Editor
• Experience with Demand Side Platforms (e.g. The Trade Desk Facebook Pinterest Amazon DSP DV360 etc.)
• Knowledge of digital media technologies including ad servers DSPs and tag management
• Experience with website analytics tools (e.g. Google Analytics Omniture)
• Understanding of rich media dynamic creative CTV/OTT mobile and video ads units
• Experience in creating paid media campaigns from scratch (researching budgeting strategy optimization maintenance and reporting)
• Experience creating reports and communicating results and insights

Experience equivalent to the education requirement may be accepted in lieu of the education requirement.

How Youll Be Rewarded:

We offer a diverse range of comprehensive health and welfare benefits to associates who work 30 or more hours per week to meet your needs and support you throughout your career with us. Travel Leisure Co. benefits include:

Note: Temporary and/or seasonal associates are ineligible for Paid Time Off.

• Medical
• Dental
• Vision
• Flexible spending accounts
• Life and accident coverage
• Disability
• Depending on position paid time off parental leave and holidays (speak to your recruiter for additional information)
• Wish day paid time to volunteer at an approved organization of your choice
• 401k with employer match (subject to eligibility requirements including tenure - speak to your recruiter for additional information)
• Legal and identify theft plan
• Voluntary income protection benefits
• Wellness program (subject to provider availability)
• Employee Assistance Program

Where Memories Start with You

Hospitality is at the heart of all we do at Travel Leisure Co. Here youll find an inclusive environment where we deliver excellence and take time to have fun celebrate together and support one another. Were always looking ahead to whats next and how we can strengthen our business its neighboring communities and the customer experience. Join our global team and build a career where memories start with you.

We are an equal opportunity employer and all applications will be considered for employment without attention to their membership in any protected class. If you require any reasonable accommodation to complete your application or any part of the recruiting process please email your request to including the title and location of the position for which you are applying.