Marketing Director
Marketing Director
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Salary Not Disclosed
1 Vacancy
Job Description
Connoisseur Media- Louisville KYis seeking an experienced Marketing Director for our local stations WDJX-FM WGHL-FM WXMA-FM WMJM-FM & WGZB-FM. The ideal candidate will be experienced in event planning and promotions have a strong marketing and digital background and have a passion for creativity. Experience in developing and activating promotional executions within the radio format is a definite plus!
Responsibilities of this position include the following:
Creates strategy for and implements Louisville on-air and on-site promotions for WDJX-FM WGHL-FM WXMA-FM WMJM-FM & WGZB-FM with the guidance of station management.
Conceives implements and manages station marketing plans/strategies utilizing platforms such as Facebook Ads Manager Google Ads etc.
Completes tasks for on-site promotional events related to both programming and sales.
Implements on-air and on-site concepts and strategies for both sales and programming.
Attends and supervises on-site activations.
Works with sales and programming to create programming integrations/solutions for sales partners. This may include developing on-air/off-air promos online/texting activations and/or on-site activations.
Serves as an online and social media lead for our websites.
Collaborates with the Content Director and Sales to continue and enhance existing revenue-generating events as well as create new ones.
Supervises part-time street team employees including recruitment hiring performance and compensation evaluation and scheduling.
Develops strategic relationships with entertainment and event venues to benefit the stations.
Establishes security and safety protocols and practices for events.
Works closely with Sales and Programming to ensure successful events and enjoyable client/listener experiences.
Manages inventory and oversight of promotional assets including station vehicles tents banners etc.
Creates press releases/manages distribution in a timely manner for our brands/talent/charity involvement with the approval of programming/general management.
Works with local charities to the mutual benefit of the community the charity and the station(s).
Requirements for this position include the following:
Ability to create communicate and implement strategies and vision.
Proven track record of running successful and profitable events and promotions.
Ability to grow the business and find new revenue opportunities as well as create productive long-term promotional and event relationships.
Excellent written and verbal communication skills.
Must have a valid drivers license and current auto insurance.
Ability to drive a Station SUV and/or Van is required.
Preference may be given to candidates who have the above experience plus the following:
Previous experience in broadcast media or marketing.
A Bachelors Degree in communications marketing or a related field or an equivalent combination of education and relevant experience.
This position directly reports to the Market Manager. There will be times when you are working directly with and completing tasks for the Market Manager Programming and Sales. The expectation is for you to execute the above responsibilities under the guidance of your Market Manager when it comes to market-wide/multi-station events/needs.
As a ratings and revenue agent you will be evaluated as to how much you contribute to achieving our goals. You will also be evaluated on the following but not limited to: level of execution quality of work creativity consistent improvement customer and peer feedback online growth sales revenue generated responsiveness to feedback ability to take ownership percentage of tasks completed on time being on time and on budget.
- Medical Dental Vision.
- 17-days starting PTO accrual 10 Company Holidays a day off in the birth month.
- Employee Assistance Program (EAP).
- 401(k) Retirement Plan with Discretionary Employer Matching.
We are Connoisseur Media a broadcast and digital media company serving audiences advertisers and local communities. Recognized as one of the top 10 radio broadcasters in the U.S. we operate 216 radio stations in 47 markets and run a growing digital marketing music and news to community events we create media that matters. Through Ferocious Digital Ferocious Content and Dinormous we help brands thrive with smart strategies engaging stories and expert PR. At our core people are our passion and the heart of the Company and were proud to be community-minded with employees who love getting involved and making a difference.
Required Experience:
Director
Employment Type
Full Time
