VP, General Manager – Northeast Region

The role:

Were looking for an entrepreneurial analytical and highly strategicGeneral Managerto lead ourNortheast region our largest most complex and most strategically vital market. Anchored in New York City this region spans a multi-state footprint and is powered by our centralized kitchen infrastructure to serve a diverse distributed customer base across the Northeast. This GM will havefull P&L ownershipand be responsible for driving growth maximizing regional performance and orchestrating operations across a hybrid model that blends proprietary kitchens independent chefs last-mile fulfillment and a tech-enabled multi channel-based customer experience.

The ideal candidate combinesruthless operational executionwithhigh-level portfolio thinking able to treat each sub-region whether a borough city or suburban cluster as its own business unit. They will optimize for growth profitability logistics efficiency and customer experience across a variety of density profiles and delivery models. You must be amaster integratoracross marketing culinary supply chain logistics technology customer experience and strategy someone who can both architect a regional strategy and drive execution at street level.

Responsibilities:

Regional Strategy & Portfolio Optimization

• Develop and execute the penetration and go-to-market strategy for the Northeast treating each metro area and sub-region as a distinct operational and strategic unit.
• Use data to segment the region by demand density delivery economics and LTV/CAC profiles to drive targeted investments and resource allocation.
• Align regional decisions with broader company goals while flexing to market-specific realities across urban suburban and edge territories.

Full P&L Ownership

• Own all financial levers of the Northeast region including forecasting budgeting pricing strategy and capital allocation.
• Continuously improve contribution margins and cost-to-serve metrics by managing supply demand fulfillment and marketing effectiveness in concert.
• Ensure sustainable growth by balancing investment in top-line expansion with operational efficiency and profitability.

Logistics & Fulfillment Leadership

• Optimizelocal middle-mile and long-haul logisticsacross the region ensuring high food quality timely delivery and cost efficiency.
• Work closely with Supply Chain and Fulfillment teams to improve routing drop density kitchen throughput and SLA adherence across geographies with diverse delivery needs.
• Anticipate and solve complex trade-offs between cost delivery times and freshness across regional corridors.

Customer Growth & Market Penetration

• Collaborate with central marketing and growth teams to localize customer acquisition retention and lifecycle strategies.
• Pilot and iterate demand-generation experiments specific to different customer segments and geo profiles.
• Track and improve NPS retention and customer satisfaction with localized insights and interventions.

Chef Supply & Kitchen Strategy

• Partner with Culinary and Supply Ops to ensure the chef portfolio aligns with regional taste preferences kitchen capacity and demand velocity.
• Coordinate kitchen utilization production planning ingredient inventory and labor management to maximize freshness and output.
• Influence culinary onboarding and menu strategy to create the right offering mix across different consumer bases.
• Nurture the local chef community to create loyalty beyond the revolutionary earnings chef already make

Data-Driven Decision Making

• Build and leverage dashboards geo-segmentation models and performance reports to inform decision-making and operational tradeoffs.
• Translate complex data into actionable insights for your team and cross-functional stakeholders.
• Set clear performance goals monitor progress and iterate quickly using a test-and-learn mindset.

Cross-Functional Integration

• Act as the connective tissue across Culinary Marketing Logistics Product Technology CX and Finance.
• Drive strategic initiatives that require input or execution across multiple departments.
• Ensure regional needs are surfaced and reflected in product roadmaps process improvements and strategic planning.

Team Leadership & Culture

• Lead by example representing CookUnitys leadership principles and be a culture carrier infusing our values through the organization
• Build lead and scale a high-performing regional team across functions including business operations logistics culinary experience and CX.
• Foster a culture of ownership velocity and continuous improvement.
• Serve as a strong cultural and strategic voice for the region both internally and externally.

Qualifications:

• 15 years of leadership experience in general management strategy operations or marketplace/logistics-driven roles.
• Track record of owning a complex P&L and driving results across growth and profitability dimensions.
• Strong operator with a proven ability to manage logistics fulfillment and regional strategy simultaneously.
• Deep analytical fluency able to build interpret and act on data dashboards and models.
• Highly cross-functional comfortable influencing and aligning functions without direct authority.
• Experience in dynamic high-growth environments with hybrid tech operations models.

Preferred requirements:

• Experience in food logistics subscription or managed marketplace businesses.
• Understanding of perishable goods or regional delivery ecosystems.
• Prior leadership of multi-city or regional portfolios.
• MBA or equivalent experience preferred but not required.

Why This Role Matters

• This is a cornerstone role in our business owning the largest market with the most complex operational challenges and the highest growth potential.
• Youll have a direct line of impact across customer experience chef success financial performance and strategic innovation.
• Youll be supported by an experienced executive team yet empowered to run the Northeast like a business within a business.
• Youll shape the next chapter of how people experience food in the Northeast combining technology logistics and culinary creativity in a single role.

Learn More About CookUnity

We believe great leadership starts with alignment on vision values and ways of working. To give you deeper insight into who we are and what were looking for we invite you to explore:CookUnitys Leadership Principles The values and behaviors that guide how we operate collaborate and scale.

We hope this provides valuable insight into our culture and product vision. If this excites you wed love to connect!

Benefits

Health Insurance coverage

401k Plan

We grow you grow: Stock Options Plan granted on Day 1

Eligible for a bi-annual performance bonus

Unlimited PTO

5- year Sabbatical: After 5 years with CookUnity you get a 4-week paid sabbatical

Paid Family leave

Compassionate Leave: 3-5 days each time the need arises

A generous amount of CookUnity credits to enjoy our amazing meals added to your account monthly

Wellness perks: access to fitness subsidies to build a healthy lifestyle

Personalized Spanish coach

Awesome opportunity to join a company that is looking to change how we eat and how chefs work!