Key Account Manager, On Premise – Thailand

About Us
Treasury Wine Estates (TWE) we are proud of our portfolio of brands that have tremendous heritage rich quality and a reputation for excellence across the globe. At TWE we are led everyday by our purpose Boldly Cultivating. We are boldly cultivating value through our brands wine people & environment for enriched & joyful communities.

At TWE we cultivate our teams to be their very best. And in turn our people push us to make bigger and bolder decisions. Our focus on Boldly Cultivating unites us as a global team known for the experiences we create for our consumers customers partners suppliers and our people.

To learn more about our purpose and our renowned portfolio of global brands click here.

About the role:

1. Customer Management

• Lead customer engagement by inspiring supporting and strengthening customer capability building strong and trusted relationships.

• Set commercial objectives and sales targets in alignment with TWE strategy; co-develop promotional and marketing plans with distributors and key customers.

• Track monthly performance against targets analyze gaps and proactively implement mitigation plans to deliver results within budget.

• Ensure effective execution of distribution plans guaranteeing availability and visibility of Penfolds priority brands in HORECA and on-premise channels across Thailand.

• Provide insights on depletion sales performance and customer-specific opportunities to maximize growth.

• Partner with distributors and stakeholders to embed TWEs regional strategies into local execution.

2. Brand Activation

• Develop and manage the promotional calendar with customers to drive brand activations and visibility across HORECA and on-premise outlets.

• Deliver best-in-class execution of brand activities ensuring strong point-of-sale visibility and availability in key accounts.

• Leverage shopper and consumer insights to strengthen category leadership and brand engagement.

• Lead the execution of events tastings and marketing activations that build brand awareness and consumer connection ensuring Penfolds remains ahead of competitors in the channel.

3. Market & Competitor Analysis

• Continuously gather and report competitor intelligence including pricing promotions and activation strategies.

• Conduct competitor pricing analysis to ensure optimal market positioning for Penfolds brands.

• Identify market gaps growth opportunities and investment needs to strengthen TWEs presence in HORECA and on-premise channels.

• Present market insights and business implications to internal and external stakeholders to guide decision-making and future strategy.

• Lead in developing Tier 2 cities (e.g. Chonburi Rayong Chiang Mai Nakorn Rachasima and Khon Kean) by identifying new customer opportunities expanding distribution and ensuring priority brands are available in emerging markets.

4. Key Success Measures

• Depletion Growth Deliver annual depletion targets for HORECA and on-premise channels with a focus on accelerating growth of Penfolds priority brands.

• Distribution Target Work with distributor to Increase numeric and weighted distribution across targeted HORECA accounts and ensure availability in premium on-premise venues nationwide.

• Brand Visibility & Activation Execute agreed promotional and activation calendar with excellence; measurable uplift in brand presence visibility and consumer engagement.

• Customer Satisfaction & Partnership Strengthen customer relationships and achieve positive feedback from key distributors and HORECA partners.

• Market Intelligence & Insights Provide timely competitor pricing and market insights that inform strategic decisions and protect Penfolds premium positioning.

• ROI on Investments Ensure efficient use of A&P budgets with demonstrable return on investment from trade activations and promotions.

About you:

• 3 - 5 years of commercial experience within a major FMCG company; preferably in the wine and spirits industry

• Excellent relationship building skills

• Excellent customers management skill

• Ability to work independently with minimal supervision and drive decision making

• A proven track record of performance and delivery

• Strong commercial acumen

• Hands-on individual

• Strong commercial acumen

At TWE we proudly celebrate diversity and are committed to being an equal opportunity employer. Our goal is to build a workforce that reflects the diversity of the consumers who enjoy our products.

All qualified applicants will be considered for employment regardless of age race colour religion gender identity national origin or disability. If you require any assistance to be included in our process please contact quoting the job title and reference number.