Founding Head of MarketingGrowth

B2C Fintech

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profile Job Location:

Berlin - Germany

profile Yearly Salary: EUR 79999 - 80000
Posted on: 30+ days ago
Vacancies: 1 Vacancy

Job Summary

We are a Berlin-based B2C fintech operating in stealth founded by two repeat founders (YC alum exit) with prior 10 year careers in investment banking and strategy consulting respectively. We recently raised a 3m pre-seed round and are now assembling a small exceptionally strong core team.

Our culture is built on ownership and clarity. We align with you on vision then set KPIs and required resources togetherand then trust your drive and expertise.

Tasks

As our first dedicated Growth leader you will own the end-to-end customer acquisition strategyfrom positioning and brand to channel mix execution and measurement. Youll run high-velocity experiments across content social SEO paid referral and offline; build the growth engine from 01scale; and be a key partner in product iteration and roadmap decisions.

  • Define test and scale our customer acquisition strategy across the full funnel.
  • Own budget allocation and performance across paid organic partnership referral and offline channels.
  • Establish a rigorous experimentation cadence (hypotheses design instrumentation measurement learnings).
  • Shape our brand narrative and positioning alongside the founders.
  • Instrument and report on KPIs.
  • Collaborate tightly with Product & Engineering to turn insights into product improvements and growth loops.
  • Build and lead a lean high-performing growth team (in-house and/or with specialist partners) as we scale.

Requirements

  • You have previously built a material B2C customer acquisition engine (from early stage to meaningful scale).
  • Deep hands-on experience across multiple channels (e.g. paid social/search SEO content referrals influencers partnerships offline).
  • Strong analytical and tooling fluency (at minimum: Excel/Sheets attribution/analytics stacks experimentation frameworks).
  • A product mindsetyou know growth rarely lives only in marketing.
  • Bias to action comfort with ambiguity and a founder-like ownership mentality.
  • (Nice to have) Fintech or other regulated industry experience.

Benefits

  • 80000 gross annual fixed salary
  • Meaningful participation in our employee options programme
  • On-site in Berlin-Mitte with flexible remote work as you see fit
  • High autonomy low politics fast decision-making

Hiring process

  1. Intro call (30 min) mutual fit & high-level role context
  2. Deep dive with founders your past growth playbooks & how you think
  3. Practical case a short real-world growth problem
  4. Team conversations & offer
We are a Berlin-based B2C fintech operating in stealth founded by two repeat founders (YC alum exit) with prior 10 year careers in investment banking and strategy consulting respectively. We recently raised a 3m pre-seed round and are now assembling a small exceptionally strong core team.Our culture...
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Key Skills

  • Digital Marketing
  • Performance Marketing
  • B2B Sales
  • Marketing
  • SAAS
  • Growing Experience
  • Customer Acquisition
  • Multichannel Marketing
  • Affiliate Marketing
  • Team Management
  • Public Speaking
  • Lead Generation