B2B CRM Specialist

Join our Movement and Champion Restaurant Culture!

At TheFork we believe that the best things in life happen around the the leading restaurant booking platform in Europe we connect the broadest community of loyal diners with the worlds favorite restaurants. Powered by innovation and a deep passion for the restaurant industry we create unique dining experiences across 11 countries.

Were part of the Tripadvisor Group and proud to be building a diverse people-first culture where respect ownership growth and better together values thrive.
If youre passionate about food technology and making a real impact your seat at the table is ready.

Discover life at TheFork

We are looking for an experienced and passionate B2B CRM Specialist to join our Central Marketing Team. You will ensure consistent communication across all customer touch points.

What you will do:

• Build a campaign plan for CRM B2B and set up the B2B communications via Hubspot for all countries with a special focus on France & Belgium.
• Increase the visibility of TheFork in order to acquire new restaurants and retain existing partners
• Increase the leads and support Account Manager and Sales with new communication tools.
• Improve the onboarding process for the new restaurant partners
• AB Test continuously
• Report analyze & make recommendations to improve running local campaigns and develop new automated campaigns
• Imagine future winning campaigns
• Be the main contact of the rest of the teams needing you to reach restaurants
• Share best practices on a global level

You Must Meet These Critical Qualifications

• Masters degree in Marketing.
• Proven track record in CRM with hands-on experience driving customer engagement and retention.
• Skilled in leading CRM platforms such as Salesforce Pardot Braze Hubspot or Adobe Campaign.
• Exceptional written communication skills with a flair for crafting compelling and inspiring newsletters.
• Strong analytical mindset confident in working with customer data to generate insights and optimise campaigns.
• Fluent in French and English.

You Can Impress With These Additions

• Solid understanding of digital marketing and its key levers.
• Highly creative with the ability to translate ideas into impactful campaigns.
• Enthusiastic about leveraging AI to enhance efficiency and improve day-to-day work.

What we offer:

An awesome team

A permanent contract

Flexible working environment (2 days home office per week up to 4 total weeks additional flexibility during the summer period and in December to work fully remotely)

Competitive fixed salary and bonus

International teams and a multicultural environment spanning 10 offices across Europe

Highly inclusive working environment

Lifestyle benefits that can be used to reimburse expenses related to physical and leisure activities family support travel etc

Continuous learning and development programs

Free access to the Calm app to help you build resilience wherever you are in your mental health journey

A program dedicated to helping you have the best work/life balance

Team building events

We believe that we are better together and we welcome you for who you are. We endeavor to ensure that everyone - regardless of ability age socio-economic & cultural background ethnicity faith gender gender expression gender identity ideology national origin race sexual orientation marital status or any characteristic protected under applicable law -has the opportunity to reach their full potential. At TheFork we want you to bring us your unique perspectives and experiences so we can collectively continue disrupting the restaurant industry and go from good to great.

TheFork is committed to a fair recruitment process. If you have special needs and require reasonable support during your application interview or participation in the selection process due to health conditions or disability please direct your inquiries to Our HR team will review the request and respond accordingly.

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