The ideal candidate for this role will be a curious strategic thinker with a proven ability to create and execute marketing plans that align with business objectives. They will thrive in a fast-paced environment managing multiple campaigns simultaneously while maintaining clarity organization and focus.
This role serves as a critical bridge between field leadership (Vice Presidents General Managers Store Managers and regional management) and the internal marketing team. The strategist must be comfortable navigating ambiguity asking the right questions and translating business needs into actionable marketing strategies.
Specific Duties Include:
- Act as the primary marketing contact for field leaders understanding their business goals and expectations.
- Conduct regular meetings to share campaign updates gather feedback and address concerns.
- Serve as a problem-solver and strategic advisor helping define challenges and propose marketing solutions.
- Translate field leadership needs into actionable briefs for internal teams (creative digital data) and agency partners.
- Manage campaign timelines budgets and deliverables to ensure successful execution.
- Foster cross-functional collaboration to align marketing efforts with business objectives.
- Contribute to regional and product-line marketing strategies based on field insights and market trends.
- Review campaign proposals to ensure alignment with goals and budget constraints.
- Monitor campaign performance and collaborate with internal teams to refine future strategies.
- Manage store advertising budgets and manufacturer co-op funds.
- Track campaign expenses ensure timely payments and respond to budget-related inquiries.
- Prepare performance reports highlighting campaign impact and key metrics.
- Provide strategic recommendations based on data insights and stakeholder feedback.
- Follow all safety rules and regulations while performing work assignments and adhere to all policies and procedures as specified in company manuals and as directed in the employee handbook.
- Conduct self in the presence of customers and community to present a professional image of RDO Equipment Co.
- Proactively seek and participate in available company-sponsored training to develop and advance knowledge base and skill set.
- Participate in all company/location driven communication efforts including open book meetings huddles department meetings and other related efforts.
- Maintain a positive and professional working relationship with peers management and support resources with a constant commitment to teamwork and exemplary customer service.
- Perform all other duties as assigned by management in a professional and efficient manner.
Job Requirements:
- Bachelors degree in marketing or related field
- 3 years of professional experience in a marketing role
- Thorough understanding of modern fundamentals of marketing (including traditional and digital) and market research methods
- Self-motivated disciplined and a proven track record of multi-tasking
- Strong organizational skills with the ability to work in a structured team environment
- Proficient in the use of Microsoft Office Suite and working knowledge of Adobe Creative Suite
- Ability to focus on supporting and completing assigned projects and meeting deliverables
- Ability to influence stakeholders and drive alignment across departments
- Strong interpersonal skills with a consultative approach
- Excellent written (versed in AP style a plus) and verbal communication skills
- Flexibility in working with a wide variety of people
- Ability to maintain confidential and sensitive information
- Up to 25 percent travel is required.
- Candidates must have valid work authorization and be able to work in the U.S. without company sponsorship.
The ideal candidate for this role will be a curious strategic thinker with a proven ability to create and execute marketing plans that align with business objectives. They will thrive in a fast-paced environment managing multiple campaigns simultaneously while maintaining clarity organization and fo...
The ideal candidate for this role will be a curious strategic thinker with a proven ability to create and execute marketing plans that align with business objectives. They will thrive in a fast-paced environment managing multiple campaigns simultaneously while maintaining clarity organization and focus.
This role serves as a critical bridge between field leadership (Vice Presidents General Managers Store Managers and regional management) and the internal marketing team. The strategist must be comfortable navigating ambiguity asking the right questions and translating business needs into actionable marketing strategies.
Specific Duties Include:
- Act as the primary marketing contact for field leaders understanding their business goals and expectations.
- Conduct regular meetings to share campaign updates gather feedback and address concerns.
- Serve as a problem-solver and strategic advisor helping define challenges and propose marketing solutions.
- Translate field leadership needs into actionable briefs for internal teams (creative digital data) and agency partners.
- Manage campaign timelines budgets and deliverables to ensure successful execution.
- Foster cross-functional collaboration to align marketing efforts with business objectives.
- Contribute to regional and product-line marketing strategies based on field insights and market trends.
- Review campaign proposals to ensure alignment with goals and budget constraints.
- Monitor campaign performance and collaborate with internal teams to refine future strategies.
- Manage store advertising budgets and manufacturer co-op funds.
- Track campaign expenses ensure timely payments and respond to budget-related inquiries.
- Prepare performance reports highlighting campaign impact and key metrics.
- Provide strategic recommendations based on data insights and stakeholder feedback.
- Follow all safety rules and regulations while performing work assignments and adhere to all policies and procedures as specified in company manuals and as directed in the employee handbook.
- Conduct self in the presence of customers and community to present a professional image of RDO Equipment Co.
- Proactively seek and participate in available company-sponsored training to develop and advance knowledge base and skill set.
- Participate in all company/location driven communication efforts including open book meetings huddles department meetings and other related efforts.
- Maintain a positive and professional working relationship with peers management and support resources with a constant commitment to teamwork and exemplary customer service.
- Perform all other duties as assigned by management in a professional and efficient manner.
Job Requirements:
- Bachelors degree in marketing or related field
- 3 years of professional experience in a marketing role
- Thorough understanding of modern fundamentals of marketing (including traditional and digital) and market research methods
- Self-motivated disciplined and a proven track record of multi-tasking
- Strong organizational skills with the ability to work in a structured team environment
- Proficient in the use of Microsoft Office Suite and working knowledge of Adobe Creative Suite
- Ability to focus on supporting and completing assigned projects and meeting deliverables
- Ability to influence stakeholders and drive alignment across departments
- Strong interpersonal skills with a consultative approach
- Excellent written (versed in AP style a plus) and verbal communication skills
- Flexibility in working with a wide variety of people
- Ability to maintain confidential and sensitive information
- Up to 25 percent travel is required.
- Candidates must have valid work authorization and be able to work in the U.S. without company sponsorship.
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