Marketing Operations ManagerSr. Marketing Operations Manager

About Definitive Healthcare:

At Definitive Healthcare (NASDAQ: DH) were passionate about turning data analytics and expertise into meaningful intelligence that helps our customers achieve success and shape the future of healthcare. We empower them to uncover the right markets opportunities and peoplepaving the way for smarter decisions and greater impact.

Were headquartered in Framingham Massachusetts but we have 3 office locations globally including locations in Sweden and India. Weve grown significantly since our founding in 2011 and have expanded our global client base to 2400.

Were also a great place to 2024 we brought home a number of awards including Built Ins 100 Best Places to Work in Boston a Stevie Bronze Award for Great Employers and we were recognized as a Great Place to Work in India.

We foster a collaborative inclusive culture where diverse perspectives drive innovation. Through programs like DefinitiveCares and our employee-led affinity groups we strive to promote connection education and inclusion.

About the position:

Definitive Healthcare is seeking a Marketing Operations Manager/Sr. Marketing Operations Manager to advance our marketing automation roadmap and strategy. The ideal candidate is a marketing automation platform expert (HubSpot preferred) focused on day-to-day execution and anticipating desired performance outcomes and advising on team initiatives and priorities to meet quarterly goals. As the companys marketing automation platform system architect this role will involve designing integrated workflows and automated nurture programs coordinating closely with Marketing and Sales teams and providing ongoing counsel across the marketing team based on data and projections. The Marketing Operations Manager/Senior Marketing Operations Manager will be a key driver of sales and marketing alignment. This role will report to the Senior Director of Digital Marketing & Operations.

What youll do:

• Collaborate with the Senior Director of Digital Marketing & Operations to build a business plan for advancing marketing automation maturity aligning strategies with the overall marketing vision.
• Manage optimize and maintain the integration of marketing systems with CRM and other business systems.
• Architect and design automated nurture programs including lead scoring multi-channel nurture strategies segmentation and reporting. Use data to provide insights and recommendations for improvement.
• Leverage advanced features and functionality of the companys MarTech stack to drive marketing efficiency and effectiveness.
• Lead the optimization of marketing processes ensuring seamless internal workflows technology ownership updated documentation and adherence to data governance standards. Work with stakeholders across Marketing and Sales to define rules and QA processes.
• Collaborate with campaign managers to execute integrated campaigns and expand measurement methodologies. Provide deep campaign analysis across all channels including A/B testing content impact and email program success.
• Play a key role in aligning marketing initiatives with the Sales team ensuring strong collaboration and ongoing feedback loops to enhance the pipeline and conversion.
• Help drive the continued growth of the Marketing pipeline by creating outcomes-focused strategies that support broader business objectives.

What youll need:

• 4-7 years of experience in marketing operations with hands-on experience as a power-user/admin of marketing automation platforms like HubSpot Marketo or similar tools.
• Expertise in marketing automation paired with a strong understanding of the broader strategic goals of the team. Able to apply this knowledge to make data-driven decisions.
• Advanced knowledge of HubSpot Marketo ABM platforms Excel and other MarTech applications.
• Strong ability to transition from data analysis to strategic insights and convert findings into actionable recommendations for continuous improvement.
• Ability to effectively communicate complex data and insights to diverse audiences from entry-level sales teams to senior executives.
• Proven ability to develop strategic plans work collaboratively in cross-functional environments and influence key decisions.
• Familiarity with the B2B software sales cycle is preferred along with experience in sales-marketing alignment.
• A four-year college degree or equivalent experience is .

Why we love Definitive and why you will too!

• Industry leading products
• Work hard and have fun doing it
• Incredibly fast growth means limitless opportunity
• Flexible and dynamic culture
• Work alongside some of the most talented and dedicated teammates
• Definitive Cares our community service group gives all of us a chance to give back
• Competitive benefits package including great healthcare benefits and a 401(k) match

What our Employees are saying about us on Glassdoor:

Great Work atmosphere great work life balance excellent company to work for amazing top notch product incredible customer service lots of tools to help you succeed.

-Business Development Manager

Great team. Amazing growth. Employees are treated very well.

-Research Analyst

I have waited 36 years to work at a dream job for a dream company and I am so happy to have finally got there.

-Profile Analyst

If you dont fit all of these qualifications but believe youre still a great fit feel free to apply and tell us why in your cover letter.

If you are a California Colorado New York City or Washington resident and this role is a remote role you can receive additional information about the compensation and benefits for this role which we will provide upon request.

Definitive Hiring Philosophy

Definitive Healthcare is an equal opportunity employer that celebrates diversity and is committed to creating an inclusive workplace with equal opportunity for all applicants and teammates. Our goal is to recruit the most talented people from a diverse candidate pool regardless of race color religion age gender gender identity sexual orientation or any other status. If youre interested in working in a fast growing exciting working environment we encourage you to apply!

Privacy
Your privacy is important to us. Please review our Candidate Privacy Notice which tells you how we use and process your personal information.

Please note: All communications regarding the hiring process at Definitive Healthcare will come directly from one of our corporate recruiters or coordinators with an @ email address. We will never request any money transfer or purchase of equipment with a promise of reimbursement. If you receive any suspicious communications please reach out to to confirm your status in the application process.