Digital Marketing Data Analyst
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Job Location:
Milwaukee, WI - USA
Monthly Salary:
Not Disclosed
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Job Summary
We are seeking a detail-oriented and technically skilled Digital Marketing Data Analyst to drive audience segmentation and campaign enablement for personalized digital experiences. This role will leverage advanced CRM data analytics and marketing automation expertise to build frameworks for account and lifecycle targeting ensuring data-driven activation across platforms.
Key Responsibilities
Segmentation & Campaign Enablement
Define and manage user segmentation frameworks for personalization and account targeting initiatives leveraging SQL CRM platforms and marketing automation tools.
Collaborate with Marketing and Personalization Specialists to activate segments across marketing technologies.
Monitor campaign performance and identify optimization opportunities based on audience behavior using tools like Google Analytics Salesforce Marketing Cloud and custom dashboards.
Partner to ensure digital tagging and tracking capabilities can support segmentation needs including data integrity and consistency across systems.
Develop segment-level dashboards to visualize engagement conversion and lifecycle metrics integrating customer 360 data from multiple sources (SQL CRM marketing platforms).f
Contribute to test planning by identifying high-impact segments for experimentation supporting A/B testing and incremental analysis for CRM campaigns.
Translate complex segmentation logic into actionable fields for marketing platforms enabling efficient campaign execution.
Document business requirements process flows and technical specifications to guide operations and end-user adoption.
Support ongoing data cleaning quality auditing and root cause analysis to maintain high standards of data integrity.
Qualifications
Proven experience in CRM data analysis marketing segmentation and campaign analytics (SQL Salesforce HubSpot Microsoft Dynamics).
Strong technical skills in data visualization (Excel pivot tables dashboards) process mapping and marketing automation.
Ability to clarify business requirements perform gap analysis and implement process improvements.
Excellent communication skills for cross-functional collaboration and documentation.
Experience in ABM lifecycle marketing and customer journey mapping is highly desirable.
Technical Skills
SQL Excel (Pivot Tables Reporting Data Connections)
Salesforce Marketing Cloud Sitecore Coveo
Data Visualization & Dashboarding
Benefits
- Medical Dental Vision and Prescription Drug Coverage
- Spending accounts (HSA Health Care FSA and Dependent Care FSA)
- Paid Time Off and Holidays
- 401k Retirement Plan with Matching Employer Contributions
- Life and Accidental Death & Dismemberment (AD&D) Insurance
- Paid Leaves
- Tuition Assistance
About Regal Rexnord
Regal Rexnord is a publicly held global industrial manufacturer with 30000 associates around the world who help create a better tomorrow by providing sustainable solutions that power transmit and control motion. The Companys electric motors and air moving subsystems provide the power to create motion. A portfolio of highly engineered power transmission components and subsystems efficiently transmits motion to power industrial applications. The Companys automation offering comprised of controls actuators drives and precision motors controls motion in applications ranging from factory automation to precision control in surgical tools.
The Companys end markets benefit from meaningful secular demand tailwinds and include factory automation food & beverage aerospace medical data center warehouse alternative energy residential and commercial buildings general industrial construction metals and mining and agriculture.
Regal Rexnord is comprised of three operating segments: Industrial Powertrain Solutions Power Efficiency Solutions and Automation & Motion Control. Regal Rexnord has offices and manufacturing sales and service facilities worldwide. For more information including a copy of our Sustainability Report visit .
Equal Employment Opportunity Statement
Regal Rexnord is an Equal Opportunity and Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race color religion sex/gender sexual orientation gender identity pregnancy age ancestry national origin genetic information marital status citizenship status (unless required by the applicable law or government contract) disability or protected veteran status or any other status or characteristic protected by law. Regal Rexnord is committed to a diverse and inclusive workforce. We are committed to building a team that represents diverse and inclusive backgrounds perspectives and skills. If youd like to view a copy of the companys affirmative action plan for protected veterans/individuals with disabilities or policy statement please email you have a disability and you believe you need a reasonable accommodation in order to search for a job opening or to submit an online application please e-mail
Required Experience:
IC
Key Skills
- Data Analytics
- Microsoft Access
- SQL
- Power BI
- R
- Data Visualization
- Tableau
- Data Management
- Data Mining
- SAS
- Data Analysis Skills
- Analytics
About Company
Regal Beloit and Rexnord Corporation merged in 2001 to create Regal Rexnord. Find out more about the brands that make up our power transmission portfolio.
