Chief Marketing Officer
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Job Location:
Monthly Salary:
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Job Summary
About Shubhashray Housing
Shubhashray Housing is a mission driven company focused on addressing the affordable housing needs of low-income families. It is a professionally run debt free company with over 175 employees and projects across 9 locations in NCR Gujarat and Rajasthan. Please watch know more about its impact.
Our Culture
We maintain the highest standards of integrity with all stakeholders andpartners: our customers employees contractors and our site workmen. We take pride in enhancing our customers lives even after we have handed over the homes. We have zero tolerance for politicking. We like low-ego and conscientious people whose life mission is to constantly learn. We practice a culture that rewards initiative a low-cost mindset and deliverability with little regard for hierarchy or centralisation.
If you have the right mix of intelligence passion and high integrity needed to help us accomplish our goals we strongly encourage you to apply.
Why Join Us
a. Great Place to Work: Shubhashray Housing India was certified as a Great Place to Work offering a dynamic and supportive work environment.
Opportunities: We offer a steep learning curve in a fast-growing company that encourages independent decision-making.
-Driven: Be part of a mission driven high energy team to provide efficient housing solutions while enhancing customers lives.
About the Role
We are looking for a result-oriented Senior Marketing Manager with strong expertise inreal estate marketing brand building and lead generation. The role demands a balance ofstrategic thinkingandon-ground executionfrom conceptualizing campaigns to ensuring sales conversion support at the site level. The candidate will work closely with agencies sales teams and management to drive measurable outcomes.
Required Skills:
- MBA / PGDM in Marketing Advertising or equivalent.
- 5 - 7 years of experience inreal estate marketing(mandatory).
- Strong grasp ofdigital marketing platforms marketing automation analytics tools.
- Experience inmedia planning brand launches campaigns.
- Excellent project management negotiation and vendor coordination skills.
- Ability tochallenge agencies & sales teamsconstructively to push forhigher per square feet pricing
- Strong communication leadership and execution mindset.
Job Description
1. Strategic Planning & Brand Management
- Develop and execute 360 marketing strategies for real estate projects digital print OOH events PR activations.
- Position projects with clear brand identity USPs and differentiated messaging.
- Plan and monitor annual marketing budgets ensuring ROI-driven spends.
2. Agency & Vendor Management
- Manage & challenge creative digital PR and media agencies to deliver performance-driven campaigns.
- Negotiate with vendors for cost optimization without compromising quality.
- Oversee media buying & planning print outdoor digital radio marketing.
3. Lead Generation & Digital Marketing
- Own performance marketing (Meta Google programmatic portals like 99acres MagicBricks et al).
- Track CPL (Cost Per Lead) CTR conversion rates and optimize campaigns.
- Drive SEO SEM website performance landing pages and marketing automation (CRM integrations drip campaigns).
4. Sales Coordination & Last Mile Execution
- Partner with the sales team to ensure lead quality nurturing and faster closures.
- Plan and execute on-ground activations site branding signage events and launches.
- Develop sales collaterals brochures walkthrough videos project microsites &other tools that aid.
- Monitor the customer journey from enquiry site visit booking handover
5. Analytics & Reporting
- Define and track KPIs for all campaigns CPL CPLQ (Cost per Lead Qualified) CPA (Cost per Acquisition).
- Generate weekly/monthly dashboards for management with actionable insights.
- Run tests for creatives messaging and channels.
CTC:Up to 20 lacs per annum including performance linked incentives
To apply kindly fill up the attached form and email it at.
To know more please visit us at Experience:
Chief
Key Skills
- Corporate Paralegal
- Corporate Banking
- Bluetooth
- Environment Health And Safety
- Corporate Development
About Company
Shubhashray is……a one of its kind organization in India implementing a market based solution for housing and fostering low-income communities across North-India.
